This is a France-based fan account dedicated to tracking Kylian Mbappé's career across club and international football.
Total Followers -0.2%
106K
Across Instagram
Primary Platform
106K followers · 100% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.3K / IG post
Mbappé drew level with Messi in the Golden Boot race after converting a decisive penalty vs. Paraguay in the round of 16, propelling France to the quarterfinals as one of the tournament's standout players.
He recorded 42 goals in 44 appearances across all competitions, claimed the La Liga Pichichi Trophy (25 goals) for the second straight season, and finished as Champions League top scorer with 15 goals in 11 matches.
Only Cristiano Ronaldo has scored more in a single Champions League campaign. Mbappé's tally included a four-goal game vs. Olympiacos and braces in both quarterfinal legs against Bayern Munich.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 105,515 | -169 | 9.1% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -169 -0.2% | +0 +0.0% | +0 +0.0% | -169 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Trajectory estimated from current followers and reported 7/30/90/365-day growth rates.
This is a France-based fan account dedicated to tracking Kylian Mbappé's career across club and international football. Built during Mbappé's peak PSG years, the account shares goal highlights, match clips, and World Cup coverage — including posts marking his appearance in the 2022 FIFA World Cup final at age 23. Content relies on reposts and curated footage rather than original production, with hashtags rooted in PSG fandom and wider football culture. The FIFA 21 tag in its content mix places its most active period squarely in the early-to-mid 2020s.
Mbappe reaches an audience concentrated in France primarily through Instagram, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 9.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in sport and related categories, Mbappe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mbappe's tier (Mid, 106K combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
No — @mbappe on Instagram is a fan account, not Kylian Mbappé's official page. The account's own bio explicitly identifies it as a fan page dedicated to @k.mbappe, which is Mbappé's verified personal Instagram. The fan account has grown to over 100,000 followers by reposting goals, match highlights, and career milestones.
Kylian Mbappé's official, verified Instagram account is @k.mbappe, which the fan account @mbappe directly credits in its bio. The two accounts are entirely separate — @mbappe is run by supporters and has no affiliation with Mbappé or his management team.
The @mbappe Instagram account has not published new content in roughly two years as of late 2026, leaving it effectively dormant. Despite the inactivity, the page continues to hold its audience and generates engagement far above the category average, suggesting the follower base has remained loyal to the archived content.
Kylian Mbappé was 23 years old when he appeared in the 2022 FIFA World Cup final in Qatar — a milestone the @mbappe fan account highlighted directly in its posts. France lost that final to Argentina on penalties, though Mbappé scored a hat-trick in one of the most celebrated individual World Cup final performances ever recorded.
The account focuses on Mbappé goal clips, match highlights against clubs like Saint-Étienne and Brest, and landmark career moments such as his World Cup final appearances. Content is tagged with football-specific hashtags including #psg, #mbappe, and #ronaldinho, pointing to a style built around match footage and player tributes rather than lifestyle or opinion posts.
Based on the posts and hashtags available, the account's content was built almost entirely around Mbappé's PSG career, with the #psg hashtag and PSG-era match clips prominently featured. The account appears to have gone dormant around the same time Mbappé joined Real Madrid in 2024, so there is little to no coverage of his time at the Spanish club.
The account is operated by an anonymous fan rather than Kylian Mbappé or his official representatives, as the bio makes clear. A business inquiry email — contactmbappe@gmail.com — is listed in the profile, indicating the operator was open to brand collaboration deals during the account's active period.
The handle @mbappe is an unusually clean, surname-only username that mirrors the footballer's name exactly — the kind of handle typically claimed on a platform before strict verification systems were in place. Holding such a discoverable handle likely drives significant organic traffic from users who assume they are landing on an official presence, which helps explain how a fan page crossed 100,000 followers.
With over 100,000 followers and engagement running far above the typical category median, the @mbappe account sits in the Mid tier — a range that football and sports brands commonly consider for sponsored content. However, the account has been inactive for roughly two years, which would be a significant barrier to any active partnership discussions today.
The @mbappe follower base is split almost evenly between female and male users, which is notably balanced compared to most football fan accounts that skew heavily male. This even split reflects Mbappé's crossover appeal beyond traditional football demographics and likely attracts lifestyle and fashion sponsors alongside sports-focused ones.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mbappe · Instagram
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