United States
Maybeboth is a creator with a presence on YouTube (22,200 followers), Instagram (1,346,557 followers), TikTok (1,300,000 followers), based in United States.
Total Followers -0.3%
2.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
22K followers · 1% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100 +0.4% | -2693 -0.2% | +0 +0.0% | -2593 |
| Last 30 days | +2K +7.2% | -9157 -0.7% | +0 +0.0% | -7547 |
| Last 90 days | +5K +20.6% | -23295 -1.7% | +0 +0.0% | -18711 |
| Last 365 days | +5K +20.6% | -23295 -1.7% | +0 +0.0% | -18711 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sulwhasoo Sponsorship | Sponsored content | Aug 2026 | — | |
| Giorgio Armani Beauty Beauty | Sponsored content | 2025–2026 | — | |
| L'Oréal Paris Beauty | Sponsored content | 2025–2026 | — | |
| Estée Lauder Beauty / Skincare | Sponsored content | 2025–2026 | — | |
| Colgate Personal Care | Sponsored content | 2025–2026 | — | |
| Joolz Baby / Parenting | Sponsored content | 2026 | — |
Maybeboth is a creator with a presence on YouTube (22,200 followers), Instagram (1,346,557 followers), TikTok (1,300,000 followers), based in United States. Their content sits in the lifestyle & commentary space. Their YouTube bio reads: "I say the quiet parts out loud. Especially on Substack maybeboth.substack.com Inquiries: teamannakai@wmeagency.com". The full audience and engagement breakdown is below.
Maybeboth reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Beauty / Skincare, Personal Care, a clear signal of fit for brands in those categories. Demonstrated partners include Sulwhasoo and Giorgio Armani Beauty. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty and related categories, Maybeboth offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maybeboth's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Anna Kai — visible in her professional contact email (teamannakai@wmeagency.com) and reinforced by the surname she gave her newborn daughter, Sloane Kai. Across YouTube, Instagram, and TikTok she operates under the creator handle Maybeboth.
Yes — she welcomed her daughter, Sloane Kai, in August 2026, announcing the birth directly on social media. Sloane arrived weighing 9 lbs 2 oz, and the milestone has already begun shaping her content direction and brand partnerships.
Her Substack at maybeboth.substack.com is where she extends her signature voice into longer written essays and commentary. She describes it as the place for "louder words" — deeper, more personal writing that goes beyond what fits in a short video or social caption.
It's her defining creative ethos, pinned to every platform bio. Her content is built around voicing the uncomfortable, blunt, or socially awkward thoughts most people privately hold but rarely say — delivered with dry humor and candor rather than performance.
She hasn't given one fixed explanation, but the name fits the tone of her entire body of work — holding two contradictory truths at once rather than picking a tidy side. Her content regularly lands in that "it's complicated" space on relationships, social norms, and everyday life, which makes the "maybe both" framing feel deliberate.
Her beauty partnership portfolio includes Armani Beauty (specifically the Luminous Silk line), L'Oréal Paris, Estée Lauder, Sulwhasoo, and Colgate. The mix spans luxury skincare and mass-market brands, reflecting a broad Macro-tier audience that covers multiple income levels and age groups.
Yes — she has posted Joolz-sponsored content, and the timing is meaningful because Joolz is a premium baby stroller and gear brand. Her daughter Sloane Kai was born in August 2026, making the partnership a natural extension as her audience follows her into early motherhood.
Yes — brand and sponsorship inquiries are handled through WME (William Morris Endeavor), one of the largest entertainment talent agencies in the world. Her day-to-day management runs separately through 3Arts Entertainment.
She is a commentary and lifestyle creator known for candid, often sharp takes on relationships, social double standards, and the unspoken rules of everyday life. Her voice sits somewhere between personal essay and dry-humor rant, which drives well-above-average audience engagement — particularly among women aged 18 to 34.
Combined across YouTube, Instagram, and TikTok she has built a following in the multi-millions, placing her solidly in the Macro creator tier. Her largest individual audiences are on Instagram and TikTok, each surpassing a million followers, with TikTok running especially strong engagement relative to the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@maybeboth · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.