United States
Maya Higa is a US-based content creator, licensed falconer, and conservation educator who built her following primarily through Twitch variety streaming before channeling that audience into a tangible real-world mission.
Total Followers +3.7%
2.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 53% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.9K–$23K / IG post
Selected as a 'professor' for the high-profile event, Higa announced she had a prior commitment to work on a conservation project involving sperm whales and could not attend.
The milestone further cemented her role as a mainstream voice for wildlife conservation beyond streaming platforms.
The six-month program connects digital creators in science and nature with Nat Geo, with participants considered for ongoing marketing and programming opportunities afterward.
Higa co-hosted the ceremony at the Wiltern Theatre in Los Angeles alongside QTCinderella, and took home the 'League of Their Own' recognition for her unique conservation-focused streaming work.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +10K +0.8% | +13K +1.9% | +9K +1.9% | +31K |
| Last 30 days | +20K +1.6% | +50K +7.5% | +19K +4.2% | +90K |
| Last 90 days | +63K +4.9% | +113K +17.0% | +58K +12.7% | +234K |
| Last 365 days | +63K +4.9% | +113K +17.0% | +58K +12.7% | +234K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Brooklyn Bedding Sponsorship | Sponsored content | YouTube | Sep 2026 | — |
| HelloFresh Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Zocdoc Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Ollie Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Maya Higa is a US-based content creator, licensed falconer, and conservation educator who built her following primarily through Twitch variety streaming before channeling that audience into a tangible real-world mission. She founded Alveus Sanctuary, a 501(c)(3) non-profit educational wildlife sanctuary in Texas, which has become the centerpiece of her brand identity — functioning as both a working facility and a content studio where she introduces followers to foxes, birds of prey, goats, and other resident animals. Her dual footing in gaming culture and wildlife education is reflected in collaborations with the broader streaming community, including appearances tied to events like Kai Cenat's Streamer University and an Epic Games partnership.
Mayahiga reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Gaming, Wildlife / Conservation, a clear signal of fit for brands in those categories. Demonstrated partners include Brooklyn Bedding and HelloFresh. Engagement on YouTube runs around 6.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows animals content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Gaming and related categories, Mayahiga offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mayahiga's tier (Macro, 2.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Alveus Sanctuary is a non-profit wildlife sanctuary founded by Maya Higa, built around ambassador animals — wildlife that cannot be safely returned to their natural habitat and instead serve an educational purpose. Maya serves as its founder and executive director, and the sanctuary streams live animal care and conservation content directly to online audiences on Twitch and other platforms.
Yes, Maya Higa is a licensed falconer, and her background in falconry was one of the things that made her stand out in the streaming world long before she founded Alveus Sanctuary. Her hands-on expertise with birds of prey and wildlife care directly shaped the educational mission she built the sanctuary around.
Alveus Sanctuary is located in Texas, where it operates as both a physical home for ambassador animals and a live-streaming hub. Maya and her team regularly broadcast animal care, enrichment sessions, and educational content from the sanctuary to viewers around the world.
Yes, Maya Higa was closely associated with OfflineTV, the popular content creator collective that has included streamers like Pokimane and Disguised Toast. Her involvement with that community helped grow her audience well beyond wildlife fans into the broader gaming and streaming space.
Yes, Maya Higa is an Epic Partner with Fortnite, Epic Games' official creator partnership program. She teased an upcoming Fortnite collaboration for her fans on social media, marking a crossover between her wildlife-and-conservation brand and the mainstream gaming world.
Maya posted about being unable to attend Kai Cenat's Streamer University event, pointing directly to her responsibilities at Alveus Sanctuary as the reason. It highlighted how running a full-time wildlife sanctuary limits her availability for the kind of high-profile creator events that other streamers can freely attend.
Alveus Sanctuary is home to a wide range of ambassador animals including foxes, goats, cows, parrots, and other exotic and domestic species that cannot safely survive in the wild. These animals are central to Maya's conservation and education mission, and they appear regularly across her streams, YouTube videos, and social media.
Maya shared a personal health storytime about a medical situation where she needed a third opinion before finally getting the right answer. The post resonated strongly with fans who have navigated similar frustrations with misdiagnosis, and it showed a more personal, off-sanctuary side of her content.
Ollie, a premium pet food brand, is among her most on-brand sponsorships given her animal-focused platform, and she also works with HelloFresh, Zocdoc, Brooklyn Bedding, and Upside. The mix of lifestyle and wellness brands reflects an audience that trusts her beyond just wildlife content.
Maya Higa has built a combined following of over 2 million across YouTube, Instagram, TikTok, and Twitch, with YouTube being her largest single platform. Her Instagram engagement runs well above the category average, pointing to a tightly engaged core fanbase rather than passive followership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mayahiga · YouTube
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