@maya_Nilsen is a creator with a presence on Instagram (92,579 followers), based in SWE. Their content sits in the fashion & lifestyle space.
Total Followers -0.1%
93K
Across Instagram
Primary Platform
93K followers · 100% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.9K–$4.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 92,579 | -56 | 0.9% | 1.2 | 6 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +83 +0.1% | +0 +0.0% | +0 +0.0% | +83 |
| Last 30 days | -56 -0.1% | +0 +0.0% | +0 +0.0% | -56 |
| Last 90 days | -528 -0.6% | +0 +0.0% | +0 +0.0% | -528 |
| Last 365 days | -528 -0.6% | +0 +0.0% | +0 +0.0% | -528 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| kicks.se Sponsorship | Sponsored content | Aug 2026 | — | |
| instaxsverige Sponsorship | Sponsored content | Aug 2026 | — | |
| Airbnb Travel / Hospitality | Sponsored content | 2026 | — | |
| Miu Miu Luxury Fashion / Fragrance | Sponsored content | 2026 | — | |
| H&M Studio Fashion / Retail | Sponsored content | 2026 | — | |
| Fleur de Lait Beauty / Skincare | Sponsored content | 2026 | — |
@maya_Nilsen is a creator with a presence on Instagram (92,579 followers), based in SWE. Their content sits in the fashion & lifestyle space. Their Instagram bio reads: "Stockholm/Manila collaborations: mayanilsen.96@gmail.com". The full audience and engagement breakdown is below.
maya_Nilsen reaches an audience concentrated in SWE primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Travel / Hospitality, Luxury Fashion / Fragrance, Fashion / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include kicks.se and instaxsverige. Engagement on Instagram runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For SWE-focused brands in Travel / Hospitality and related categories, maya_Nilsen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @maya_Nilsen's tier (Micro, 93K combined followers, SWE). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Maya Nilsen's own Instagram bio lists both Stockholm and Manila as her home bases, making her a genuinely cross-continental creator. This dual presence shows up directly in her work — she has collaborated with Vogue Philippines while simultaneously holding partnerships with Swedish brands like kicks.se and Instax Sverige.
Yes — maya Nilsen created an outfits-of-the-week post for Vogue Philippines, sharing the styled looks on her Instagram. It is one of the clearest signals of her reach beyond Scandinavia and into the Philippine fashion and media scene.
Maya Nilsen has posted content tied to the Miu Miu fragrance line, using hashtags like #miumiufragrance and #miumiuoffduty across her Instagram feed. The partnership places her among the brand's lifestyle voices targeting fashion-forward audiences internationally.
A stranger walked up to her and said she looks like a "cute Disney villain" — a moment she turned into a post caption for her audience. It became one of her more relatable and shareable posts, reflecting the self-aware, playful tone that defines her personal brand.
Yes, she is an official Airbnb Partner and has produced sponsored content for the platform. One standout campaign featured her group staying at a château booked through Airbnb, built around a travel-and-friendship storytelling angle.
She did — maya Nilsen hosted a creative arts and crafts evening in partnership with Instax Sverige, the Swedish arm of the Fujifilm Instax brand. The event was tied to a product celebration and leaned into her community-oriented, hosting side that goes beyond standard sponsored posts.
Kicks.se, the Swedish beauty retailer, is one of her confirmed sponsors with branded Instagram content produced for the collaboration. The partnership fits naturally alongside her other beauty and fashion work, including campaigns with Miu Miu and H&M Studio.
The biggest share of maya Nilsen's Instagram audience comes from the United States, which stands out given her Stockholm base. Her English-language content, globally recognized brand partnerships, and crossover into Filipino media like Vogue Philippines all help her attract followers well beyond the Scandinavian market.
Maya Nilsen has used the #hmstudio hashtag in her posts, indicating a partnership with H&M Studio, H&M's premium fashion line. Given her Stockholm roots and consistently fashion-forward aesthetic, the collaboration is a natural extension of her brand positioning.
Maya Nilsen posts lifestyle and fashion content — outfit features, curated travel campaigns, and branded social events. Her feed blends a Scandinavian aesthetic with a global outlook, and her collaborations span everything from luxury fragrance with Miu Miu to experiential stays with Airbnb and beauty retail with kicks.se.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@maya_nilsen · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.