Maxmoefoe

About Maxmoefoe

Maxmoefoe is the handle of Max Stanley, an Australian content creator who rose to prominence in the mid-2010s as a core member of the loosely affiliated group of absurdist YouTubers that included Filthy Frank (now known as musician Joji) and HowToBasic. His channel became a fixture of the era's chaotic, gross-out comedy genre, built around elaborate physical challenges, food-based stunts, and collaborative videos that leaned heavily into deliberate low-production sensibility. Titles like 'Deadly Twister', 'Slip 'N' Slide of Death', and 'Edward Watermelon-hands' are representative of the format: participatory mayhem filmed with friends, designed to be simultaneously revolting and entertaining. Alongside that content, Stanley also cultivated a substantial audience through Pokémon card pack-opening videos, which at their peak drew millions of views and tapped into the collector community well before that niche became mainstream.

His YouTube channel has been dormant for the better part of a decade, a trajectory that mirrored the broader dissolution of the Filthy Frank creative circle as its members moved on to other projects. Despite that inactivity, Stanley retains a multi-million subscriber count on YouTube and a sizable Instagram following, the latter showing notably high engagement relative to its size — a signal that a core fanbase remains attentive. His Instagram presence is primarily merchandise-oriented, anchored around his 'Goblin Gold' line sold through Shirtz.cool, positioning him less as an active content creator and more as a legacy brand with a loyal nostalgia-driven audience. For brands targeting late-millennial and Gen Z consumers who came of age on mid-2010s YouTube culture, Stanley's retained reach represents a niche but surprisingly durable footprint.

Why brands partner

Maxmoefoe reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Apparel / Merch, a clear signal of fit for brands in those categories. Demonstrated partners include Shirtz.cool and Goblin Gold (own merch). Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Apparel / Merch and related categories, Maxmoefoe offers a defined, creative-fit audience rather than broad, low-intent impressions.