United States
Maxiskitchen is a Los Angeles-based food creator whose content centers on healthy, approachable recipes with a strong family-heritage thread — her Instagram bio notes that most of her dishes were learned from her mother, a detail that shapes the warm, instructional tone running through her posts.
Total Followers +0.3%
3.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
126K followers · 4% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $38K–$88K / IG post
Published March 3, 2026, the cookbook features 95 recipes organized by day of the week. It quickly earned a New York Times Bestseller designation.
Creator Maxine Sharf kicked off her national book tour in New York City during pub week and noted it was her first time appearing on television.
Maxine Sharf was featured in a conversation with Katie Couric about her journey writing the cookbook, promoted via her official social channels ahead of the March 3 pub date.
Maxine Sharf announced her debut cookbook on her Substack, revealing the book includes 20 cherished family recipes plus 75 new creations published by Clarkson Potter.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.8% | +313 +0.0% | +1K +0.4% | +2K |
| Last 30 days | +3K +2.4% | +3K +0.1% | +3K +1.3% | +10K |
| Last 90 days | +9K +6.8% | +3K +0.1% | +8K +3.0% | +19K |
| Last 365 days | +9K +6.8% | +3K +0.1% | +8K +3.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| crunchmastercrackers Sponsorship | Sponsored content | Jul 2026 | — | |
| California Avocado Commission Food & Beverage | Sponsored content | 2025–2026 | — |
Maxiskitchen is a Los Angeles-based food creator whose content centers on healthy, approachable recipes with a strong family-heritage thread — her Instagram bio notes that most of her dishes were learned from her mother, a detail that shapes the warm, instructional tone running through her posts. Operating primarily on Instagram, where she has built a multi-million follower following, she also maintains an active presence on TikTok and YouTube. Her recipe repertoire spans crowd-pleasing classics like chicken milanese and caprese dip alongside lighter spins on desserts such as key lime pie, consistently emphasizing dishes that are achievable for everyday home cooks. The release of her debut cookbook — promoted across all platforms and framed around the idea of finding reliable go-to dishes — marks a meaningful step in her transition from digital creator to published culinary voice.
Her audience skews toward younger adults in the 18–34 bracket and is predominantly US-based, with a secondary footprint in India and the UK — a geographic spread that reflects the broad, cross-cultural appeal of accessible home cooking. Engagement rates running well above category norms for a creator of her size suggest her audience is genuinely interactive rather than passively scrolling, which makes her particularly attractive to food and lifestyle brands. Partnerships with California Avocados and Crunch Master crackers indicate a brand-positioning lane around wholesome, snackable-yet-elevated eating rather than indulgent or diet-category extremes. With a cookbook in market and consistent multi-platform output, Maxiskitchen is consolidating a space as a practical, relatable cooking authority for the millennial and Gen Z home-cook demographic.
Maxiskitchen reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include crunchmastercrackers and California Avocado Commission. Engagement on YouTube runs around 4.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Food & Beverage and related categories, Maxiskitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maxiskitchen's tier (Macro, 3.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Maxi's Kitchen cookbook is Maxiskitchen's debut book, built around the idea of finding your go-to dishes so that everyday cooking feels less stressful and more enjoyable. Her philosophy is that once you have a reliable rotation of recipes down, the whole experience of cooking at home becomes something to look forward to rather than dread.
Yes — her mom is one of the central influences on her cooking, and she says in her Instagram bio that she learned most of her dishes from her. Several recipes she's posted were shared specifically at her mom's request, like her popular watermelon dish, giving her content a strong family-kitchen feel.
The Maxi's Kitchen cookbook is available at major book retailers — she directs fans to search for "Maxi's Kitchen" wherever they prefer to buy books, or to use the purchase link pinned in her bio across YouTube, Instagram, and TikTok. It launched in 2026 and has been heavily featured across all her platforms.
Yes, alongside her home recipes she covers local dining in Los Angeles. Hashtags like #losangelesrestaurants and #losangelesFood appear regularly in her posts, and her LA base clearly shapes a restaurant-guide thread running through her content in addition to the recipe side.
Maxiskitchen has featured California Avocados as a paid partner, using the #CaliforniaAvocados #ad tag in her posts. The partnership fits naturally given her Los Angeles base, her healthy-easy-recipes angle, and her audience's appetite for fresh, California-style cooking.
Maxiskitchen has a confirmed sponsored partnership with Crunchmaster Crackers, a brand known for its gluten-free multigrain snack crackers. The collaboration aligns with her broader healthy-eating positioning and has appeared in her Instagram content.
Her content blends both — the core brand is healthy, easy recipes, but she regularly puts lighter spins on comfort-food favorites, like her healthier key lime pie or cheesy chicken milanese. The idea running through her work is that eating well doesn't require giving up the dishes you actually love.
Thai food is one of the cuisines she features, appearing in both restaurant-review posts and recipe content tagged with #thaifood. It reflects the broader culinary diversity in her content, likely shaped by Los Angeles's food culture and her own personal cooking influences.
Maxiskitchen is based in Los Angeles, California, which she mentions directly in her Instagram bio. The city shows up throughout her content — from local restaurant coverage to California-inspired recipes — making the LA setting a visible part of her brand identity.
Maxiskitchen's largest following is on Instagram, where she has built a community well into the millions and sits comfortably in the Macro creator tier. She is also active on YouTube and TikTok, giving her a cross-platform presence in the food and recipe space.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@maxiskitchen · YouTube
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