Max-La-Manna

Max La Manna follows a fully plant-based diet and all of his recipes are built around vegetables, legumes, and whole foods with no animal products. His content consistently uses #vegan and #plantbased tags, and zero-waste plant-based cooking sits at the core of everything he creates and campaigns for.

Max La Manna is a bestselling author of plant-based, zero-waste cookbooks, including More Plants Less Waste. His books pair practical everyday recipes with guidance on cutting food waste, mirroring the same philosophy he shares across his social channels.

Venetia La Manna is Max's wife and a well-known sustainable fashion activist and campaigner in her own right. She appears regularly in his content, most prominently throughout his recurring 'What Are You Craving?' video series where Max cooks dishes inspired by her cravings.

It is a popular multi-part video series in which Max cooks food that his wife Venetia is craving, filmed during her pregnancy — the series ran to at least nine parts. It blends intimate couple content with his signature plant-based, zero-waste cooking style and became one of his most-watched recurring formats.

Zero waste cooking, as Max practices it, means using every part of an ingredient — vegetable peels, stems, pulp, and scraps — so nothing goes to landfill. He shows viewers practical techniques like turning leftover vegetable tops into pestos or using stale bread creatively, making the approach feel achievable for ordinary home cooks rather than a lifestyle overhaul.

Yes — Eleven Madison Park, the Michelin-starred plant-based fine-dining restaurant in New York City, appears directly in his hashtags and content. As a plant-based chef and campaigner, Max regularly references iconic vegan dining experiences as part of his broader advocacy around plant-based food culture.

Max campaigns primarily around food waste reduction and sustainable, plant-based eating. He describes himself explicitly as a 'campaigner' in his own bio and consistently frames cooking as an environmental act, connecting everyday kitchen habits to the wider health of the planet.

Regenerative growing refers to farming practices that restore soil health, increase biodiversity, and sequester carbon — going well beyond simply reducing harm. Max has stated in his bio that he is actively learning these techniques, indicating he is exploring the full food chain from soil to plate rather than limiting his focus to what happens in the kitchen.

Max La Manna is based in the United Kingdom, though his audience is split closely between the UK and the United States, giving him strong reach in both markets. He has also featured content filmed in New York City, including visits to Michelin-starred restaurants there.

Across Instagram and TikTok combined, Max La Manna has built a following of over 1.5 million people, placing him firmly in the Macro creator tier. His Instagram is his largest and most active platform, and his engagement rate runs well above the category average for food and cooking creators.