United Kingdom
Max La Manna is a London-based chef, food activist, and bestselling cookbook author who has built a macro-scale following around plant-based cooking and food waste reduction.
Total Followers -0.1%
1.6M
Across Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 82% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$37K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -265 -0.0% | +0 +0.0% | +0 +0.0% | -265 |
| Last 30 days | -1059 -0.1% | +0 +0.0% | +0 +0.0% | -1059 |
| Last 90 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Max La Manna is a London-based chef, food activist, and bestselling cookbook author who has built a macro-scale following around plant-based cooking and food waste reduction. Originally from New York — a origin reflected in his near-equal US-UK audience split — he developed his identity as both culinary educator and sustainability campaigner after relocating to the UK. His cookbooks, centered on zero-waste plant-based eating, established credibility well beyond social media and anchor the "more plants, less waste" philosophy that runs through all of his content. A side interest in regenerative food growing, noted prominently in his bios, signals an evolution toward deeper food-systems advocacy.
On Instagram, his content blends accessible everyday recipes with a consistent environmental values framework, generating engagement significantly above the category median — a signal that his audience is genuinely invested rather than passively scrolling. A recurring series, "What Are You Craving?", brought his partner Venetia La Manna — a prominent slow-fashion and sustainability activist in her own right — into his content, adding a personal, collaborative dimension that has broadened his appeal. His audience skews toward millennial and Gen Z women split across the US and UK, a demographic highly sought by food, wellness, and sustainability brands looking for authentic advocacy alongside meaningful reach, positioning him well for long-term values-aligned partnerships.
Max-La-Manna reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in food and related categories, Max-La-Manna offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Max-La-Manna's tier (Macro, 1.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Max La Manna follows a fully plant-based diet and all of his recipes are built around vegetables, legumes, and whole foods with no animal products. His content consistently uses #vegan and #plantbased tags, and zero-waste plant-based cooking sits at the core of everything he creates and campaigns for.
Max La Manna is a bestselling author of plant-based, zero-waste cookbooks, including More Plants Less Waste. His books pair practical everyday recipes with guidance on cutting food waste, mirroring the same philosophy he shares across his social channels.
Venetia La Manna is Max's wife and a well-known sustainable fashion activist and campaigner in her own right. She appears regularly in his content, most prominently throughout his recurring 'What Are You Craving?' video series where Max cooks dishes inspired by her cravings.
It is a popular multi-part video series in which Max cooks food that his wife Venetia is craving, filmed during her pregnancy — the series ran to at least nine parts. It blends intimate couple content with his signature plant-based, zero-waste cooking style and became one of his most-watched recurring formats.
Zero waste cooking, as Max practices it, means using every part of an ingredient — vegetable peels, stems, pulp, and scraps — so nothing goes to landfill. He shows viewers practical techniques like turning leftover vegetable tops into pestos or using stale bread creatively, making the approach feel achievable for ordinary home cooks rather than a lifestyle overhaul.
Yes — Eleven Madison Park, the Michelin-starred plant-based fine-dining restaurant in New York City, appears directly in his hashtags and content. As a plant-based chef and campaigner, Max regularly references iconic vegan dining experiences as part of his broader advocacy around plant-based food culture.
Max campaigns primarily around food waste reduction and sustainable, plant-based eating. He describes himself explicitly as a 'campaigner' in his own bio and consistently frames cooking as an environmental act, connecting everyday kitchen habits to the wider health of the planet.
Regenerative growing refers to farming practices that restore soil health, increase biodiversity, and sequester carbon — going well beyond simply reducing harm. Max has stated in his bio that he is actively learning these techniques, indicating he is exploring the full food chain from soil to plate rather than limiting his focus to what happens in the kitchen.
Max La Manna is based in the United Kingdom, though his audience is split closely between the UK and the United States, giving him strong reach in both markets. He has also featured content filmed in New York City, including visits to Michelin-starred restaurants there.
Across Instagram and TikTok combined, Max La Manna has built a following of over 1.5 million people, placing him firmly in the Macro creator tier. His Instagram is his largest and most active platform, and his engagement rate runs well above the category average for food and cooking creators.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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