South Korea
MAVE: (메이브) is a South Korean virtual K-pop girl group comprising four fully AI-generated members — SIU, ZENA, TYRA, and MARTY — developed by Kakao Entertainment in collaboration with Metaverse Entertainment.
Total Followers -0.6%
1.1M
Across Instagram, YouTube, TikTok
Primary Platform
272K followers · 25% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $4.1K–$9.5K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -336 -0.1% | -336 |
| Last 30 days | -5297 -1.9% | +0 +0.0% | -1625 -0.3% | -6922 |
| Last 90 days | -11138 -4.1% | +0 +0.0% | -2409 -0.4% | -13547 |
| Last 365 days | -11138 -4.1% | +0 +0.0% | -2409 -0.4% | -13547 |
Daily follower snapshots from CreatorDB's longitudinal index.
MAVE: (메이브) is a South Korean virtual K-pop girl group comprising four fully AI-generated members — SIU, ZENA, TYRA, and MARTY — developed by Kakao Entertainment in collaboration with Metaverse Entertainment. The group debuted in early 2023 with 'What's My Name,' positioning themselves at the intersection of K-pop and metaverse entertainment. Their launch drew substantial media attention as one of the first commercial-scale attempts at a fully virtual idol act, with each member rendered in high-fidelity CGI and given a distinct visual identity and personality designed to translate across social platforms.
Content output centers on live-clip performances, challenge formats, and collaborative covers — mirroring conventional idol group strategies while foregrounding the technical craft behind their AI-generated artistry. An evenly split male-female audience and engagement well above the category median point to a fandom that spans traditional K-pop listeners and viewers drawn specifically to the novelty of AI-powered performance. Platform activity has slowed meaningfully since their initial launch window, a pattern familiar to virtual idol projects navigating high production costs without touring or reality-show pipelines to sustain momentum. Their positioning remains distinctly relevant for technology, gaming, and entertainment brands looking to align with the evolving virtual-artist format as that space continues to mature.
Mave_Official_ reaches an audience concentrated in South Korea primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Mave_Official_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mave_Official_'s tier (Macro, 1.1M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
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None of the four members of MAVE: are real humans — SIU, ZENA, TYRA, and MARTY are fully virtual, AI-generated characters. MAVE: is one of the first K-pop groups to consist entirely of virtual idols, built using advanced CGI and motion-capture technology to achieve a realistic, human-like appearance.
MAVE: was created by Metaverse Entertainment, a company backed by Kakao Entertainment. The group was developed using AI-driven rendering and virtual production technology, positioning them at the intersection of K-pop and the metaverse.
MAVE: debuted in January 2023 with their single "What's My Name", which generated significant buzz for showcasing how realistic AI-generated idols could look and sound. The debut hashtag #whats_my_name remains a core part of their social media identity.
MAVE: has four members — SIU (시우), ZENA (제나), TYRA (타이라), and MARTY (마티). Each member has a distinct visual design and personality, following the multi-member format of a traditional K-pop girl group even though all four are virtual characters.
Because MAVE's members are AI-generated rather than human, they cannot appear in person the way a conventional K-pop act would. Virtual idol groups like MAVE: typically perform through screens, hologram-style projections, or mixed-reality setups at events, which is a common approach in the growing virtual idol space.
Yes — MAVE: regularly posts Live Clip content featuring the members performing covers of popular K-pop tracks. Their social media feed includes covers of QWER's "고민중독" and 선우정아's "도망가자," showing range well beyond their own original discography.
MAZE is a release from MAVE: that followed their debut single "What's My Name" and forms part of the group's growing original discography. It is referenced consistently in their social media hashtags alongside their other key releases, suggesting it holds a significant place in the MAVE: universe.
RE:MAVE is a project or release referenced across MAVE:'s social media hashtags, indicating it is a comeback, special edition, or repackaged body of work within the group's catalogue. It sits alongside #whats_my_name and #maze as one of the recurring content identifiers across their platforms.
As of late 2026, MAVE:'s accounts on Instagram, YouTube, and TikTok have not seen new uploads for roughly a year. No official disbandment has been widely reported, but their output has slowed considerably from the pace set during their 2023 debut period.
MAVE: has amassed a combined following well into the macro-tier range across Instagram, YouTube, and TikTok — a notable achievement for a group with no human members. Their Instagram engagement runs well above the category average, reflecting an unusually dedicated fanbase for a fully virtual act.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mave_official_ · Instagram
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