Brazil
Maurício Mendes is a Brazilian professional drummer whose career spans two of the country's most recognized forró acts — Calcinha Preta and Chicabana, where he currently performs.
Total Followers +0.3%
178K
Across YouTube, Instagram
Primary Platform
YouTube
95K followers · 53% of audience
Engagement
8.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.7K–$4.1K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +74 +0.1% | +0 +0.0% | +74 |
| Last 30 days | +199 +0.2% | +315 +0.4% | +0 +0.0% | +514 |
| Last 90 days | +607 +0.6% | +1K +1.3% | +0 +0.0% | +2K |
| Last 365 days | +607 +0.6% | +1K +1.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Maurício Mendes is a Brazilian professional drummer whose career spans two of the country's most recognized forró acts — Calcinha Preta and Chicabana, where he currently performs. That frontline experience in the live popular-music circuit gives him a credibility that purely academic music educators lack. He channels it into the Academia do Baterista, a structured online school focused specifically on the rhythms most central to Brazilian popular music, with a stated enrolled student base running into the thousands and a cumulative view count that reflects sustained instructional demand.
Across YouTube and Instagram, Maurício posts tutorials, live performance clips, and technique walkthroughs aimed at moving amateur Brazilian drummers toward professional-level playing. His engagement rate sits well above the category median — a reliable signal that the audience consists of practicing students rather than casual viewers. That base skews heavily male and young-to-mid adult, concentrated almost entirely within Brazil, making him a tight-reach channel for Portuguese-language music education. His stated interest in Music Design and AI suggests an evolving curriculum and production approach, and as forró continues expanding its mainstream footprint nationally, his niche authority positions him as a compelling fit for drum hardware, music software, and music-tech brands targeting the Brazilian market.
Mauriciomendes reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Mauriciomendes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mauriciomendes's tier (Mid, 178K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mauricio Mendes is currently the drummer for Chicabana, one of Brazil's most prominent forró bands. He references his role with the band across both his YouTube and Instagram profiles, and his content regularly features live performance footage with the group.
Yes, Mauricio Mendes was previously the drummer for Calcinha Preta, another major name in Brazilian forró. He describes himself as the "ex baterista" of Calcinha Preta in his YouTube bio, before moving on to his current role with Chicabana.
Academia do Baterista is Mauricio Mendes's own online drumming school, accessible at academiadobaterista.com. It focuses specifically on teaching Brazilian rhythms — especially forró — and his Instagram bio reports that over 1,700 students have gone through his method.
Yes, teaching forró on the drums is the core of Mauricio Mendes's content and his entire educational mission. His YouTube channel is dedicated to tips and tutorials on the rhythms most played in Brazil, with a strong focus on helping drummers play and understand forró specifically.
As of his own Instagram bio, over 1,700 students have used his drumming method. That figure, combined with more than 9 million views across his content, points to him being one of the more established forró drumming educators in Brazil.
Show da Virada — Brazil's massive New Year's Eve concert held in Salvador — appears among the top hashtags on Mauricio Mendes's content, suggesting he has posted about or performed at the event. Given that Chicabana is a well-known forró act regularly featured at major Bahia festivals, his presence there as their drummer is consistent with the band's profile.
Yes, Mauricio Mendes lists Design Musical & IA (Inteligência Artificial) as part of his offering in his Instagram bio, indicating he incorporates AI tools into his approach to music education. This makes him one of the few Brazilian drum educators explicitly combining traditional forró instruction with AI-assisted learning methods.
Mauricio Mendes's YouTube channel is built around the rhythms most common in Brazilian popular music, with forró as the centerpiece. Beyond tutorials, he covers topics on how to stand out professionally as a working drummer in the Brazilian music scene, drawing on his own experience in major forró bands.
Mauricio Mendes is based in Brazil, and his audience is overwhelmingly Brazilian — the vast majority of his followers are in the country. His content and mission are explicitly directed at Brazilian drummers, though his channel also draws smaller audiences from Portugal, the United States, and elsewhere.
Mauricio Mendes is active on both YouTube and Instagram, uploading to both platforms very regularly. YouTube is his primary platform for longer tutorials and drum lessons, while Instagram is used for shorter-form content and updates from his live performance work with Chicabana.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mauriciomendes · YouTube
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