Brazil
Mauricioalabama is a Brazil-based guitarist and music educator whose YouTube channel has grown into one of the country's most-watched guitar-focused destinations.
Total Followers +0.6%
930K
Across YouTube, Instagram
Primary Platform
YouTube
761K followers · 82% of audience
Engagement
8.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.4K–$8.4K / IG post
A new Silver Sparkle variant of Maurício Alabama's Tagima Athos signature guitar was unveiled, expanding the lineup following the model's successful debut.
Edition #143 of Guitarload profiled Alabama's entrepreneurial journey and the creation of the Tagima Athos, also revealing his mentoring relationship with Dream Theater keyboardist Jordan Rudess.
The Tagima Athos — his first signature instrument — debuted at TDT 2025 in Campinas and was reported as the best-selling signature guitar at the event.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +725 +0.4% | +0 +0.0% | +725 |
| Last 30 days | +3K +0.4% | +3K +1.6% | +0 +0.0% | +6K |
| Last 90 days | +6K +0.8% | +6K +3.8% | +0 +0.0% | +12K |
| Last 365 days | +6K +0.8% | +6K +3.8% | +0 +0.0% | +12K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mauricioalabama is a Brazil-based guitarist and music educator whose YouTube channel has grown into one of the country's most-watched guitar-focused destinations. Operating under a handle that fuses his first name with a nod to classic rock culture, he built his platform around a practical mix of technique tutorials — covering everything from pentatonic improvisation and tapping to pedal effects and the whammy bar — alongside artist reaction videos and conversations with fellow Brazilian musicians. His hashtag footprint also reveals a thread of caipira and roça aesthetics, suggesting he bridges electric rock guitar technique with Brazil's homegrown rural and sertanejo guitar traditions, giving his content a distinctly local flavor that resonates with his overwhelmingly Brazilian audience.
Beyond content creation, Mauricioalabama has built a scaled education business: his course platform has enrolled tens of thousands of students, and he runs a guitar institute under the Alabama brand. This infrastructure positions him less as a passive influencer and more as an active entrepreneur within Brazil's music education sector. His audience skews sharply male and spans a wide adult age range, reflecting the demographics of serious hobbyist and semi-professional guitarists rather than casual viewers. The combination of high instructional authority, genuine community engagement well above category norms, and a self-owned course ecosystem makes him a strong fit for guitar hardware, effects, and music technology brands seeking direct access to Brazil's dedicated player market.
Mauricioalabama reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Mauricioalabama offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mauricioalabama's tier (Mid, 930K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Instituto Alabama is a music education organization that Mauricioalabama runs as an entrepreneur, listed in his Instagram bio under @instituto.alabama. It represents the institutional side of his guitar education work and sits alongside his personal online course platform as part of the broader Alabama brand.
Mauricioalabama has surpassed 22,000 enrolled students through his online course platform at cursosmauricioalabama.com.br, which he promotes across both his YouTube channel and Instagram. That figure places his teaching operation among the larger independent guitar education projects in Brazil.
Yes, caipira and roça guitar — Brazilian folk and country styles — are part of Mauricioalabama's content alongside electric rock and technique videos. He tags his posts consistently with #roça and #caipira, showing he covers a wider range of Brazilian guitar styles than just rock or metal.
Mauricioalabama published a video making a direct case against relying on whammy and wah wah pedals, which fits his broader pattern of challenging common guitar habits and gear assumptions. Taking strong, opinionated stances on technique and equipment is a consistent part of his educator identity on the channel.
Steve Vai is one of the guitarists Mauricioalabama engages with on his channel, reflected by #stevevai appearing among his recurring content hashtags. His YouTube bio explicitly describes the channel as covering reactions to artists and bands, so world-class shredders like Vai sit naturally alongside his lesson and technique content.
Juninho Afram is a Brazilian guitarist who appeared in a Mauricioalabama video to speak candidly about his new guitar — the title translates roughly to "Juninho Afram Tells the Truth About His New Guitar." The format is consistent with Mauricioalabama's musician-interview style, where working guitarists give honest takes on their gear and choices.
Yes, Mauricioalabama documented a real-life guitar lesson session with Luis Crazy Near in a video titled "Fui Dar Aula de Guitarra Para o Luis Crazy Near." The title's parenthetical — "ele falou isso" ("he said this") — hints that something memorable or surprising came out of the session, giving the video a storytelling hook beyond the lesson itself.
Mauricioalabama regularly covers tapping, pentatônica (pentatonic scales), improviso (improvisation), and palheta (pick technique), as well as effects pedals and gear usage. His channel blends structured technique lessons with practical playing advice, catering to guitarists across multiple skill levels.
"Verdade ou Mito" — Portuguese for "Truth or Myth" — is a recurring format Mauricioalabama uses to fact-check common guitar beliefs, gear claims, and playing advice. He tags these videos consistently with #verdadeoumito, and the format reflects his approach as an educator who tests and challenges conventional guitar wisdom rather than just demonstrating techniques.
Mauricioalabama's own Instagram bio describes him as running "one of the biggest guitar channels in Brazil on YouTube," and his audience composition supports that claim — over 90% of his viewers are Brazilian. His engagement rate also runs well above the category median, pointing to a genuinely loyal domestic following rather than passive growth.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mauricioalabama · YouTube
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