Last updated just now · Jul 25, 2026, 6:38 PM
Family Entertainment Mexico

Maumcmahon

Full Creator Stats Live · Updated 2026-07-25

Mau McMahon is a Mexico-based entertainer who has built one of the largest Spanish-language family-entertainment channels on YouTube, accumulating tens of millions of subscribers primarily across Mexico, Puerto Rico, Argentina, and Colombia.

NicheFamily Entertainment TierMega Engagement2.9%

Total Followers +0.5%

44.4M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

33.4M followers · 75% of audience

Engagement

2.9%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $14K–$33K / IG post

Quick facts
  • 44.4M combined followers across 3 platforms.
  • Mega creator tier — Mexico.
  • 2.9% headline engagement.
  • Active since .
  • Niche: Entertainment, All, Goals⁣ All.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 33,400,000 +200K 2.9% 5.1 3 days ago
Instagram 1,173,282 +3K 7.0% 2.8 2 days ago
TikTok 9,800,000 +0 5.7% 3 3 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +821 +0.1% +0 +0.0% +821
Last 30 days +200K +0.6% +3K +0.3% +0 +0.0% +204K
Last 90 days +715K +2.1% -3637 -0.3% +0 +0.0% +711K
Last 365 days +715K +2.1% -3637 -0.3% +0 +0.0% +711K

Audience Demographics

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-26992047.3M17.3M27.3M37.3M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Mar 2026
Sponsored content YouTube Aug 2025
Sponsored content YouTube May 2025
Sponsored content YouTube Apr 2025
Sponsored content YouTube May 2024
Founder / owned brand Instagram Long-term
Sponsored content YouTube Long-term
Sponsored content YouTube Long-term
Background

About Maumcmahon

Mau McMahon is a Mexico-based entertainer who has built one of the largest Spanish-language family-entertainment channels on YouTube, accumulating tens of millions of subscribers primarily across Mexico, Puerto Rico, Argentina, and Colombia. His content sits squarely in the family challenge and adventure format — think overnight stays in unusual locations, sneaking into venues after hours, and milestone family moments like a young child's first solo swim — delivered with a high-energy, comedy-forward presentation style. The channel posts consistently, and the combination of short-form clips and longer challenge-style videos keeps the format accessible across demographics.

His audience skews evenly across genders and concentrates in the 18–44 range, suggesting the channel appeals both to young adults consuming entertainment independently and to family viewers engaging as a shared-screen experience. Sponsor partnerships with Shein and Dossier Perfumes reflect accessible, value-oriented consumer brands well matched to a broad Latin American audience, while integrations with fintech names like Revolut and business software provider Odoo hint at deliberate positioning toward a more financially engaged segment. McMahon also cross-promotes his own gummy candy brand, Karma's Gummies, through his social channels, adding a direct-to-consumer dimension to his business footprint. With engagement running well above category median and consistent upload cadence, he is positioned as a cornerstone buy for brands targeting Spanish-speaking audiences at scale.

Brand fit

Why brands partner

Maumcmahon reaches an audience concentrated in Mexico primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Consumer Goods, Software / Tech, Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Pocketbroker. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Maumcmahon's tier (Mega, 44.4M combined followers, Mexico). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Does Maumcmahon own a gummies brand?

Yes — both Maumcmahon's Instagram and TikTok bios point directly to Karmas Gummies, a gummies brand they have launched and promote across their social channels. Having a branded food product is a significant move for a Mega-tier creator looking to build income streams beyond sponsored integrations.

Who is baby Nasya in Maumcmahon's videos?

Nasya is a young child who appears prominently in Maumcmahon's family-style content on YouTube. One of the channel's most emotionally memorable videos captures Nasya swimming by herself for the first time, a milestone moment that resonated strongly with the family audience the channel has built.

Did Maumcmahon actually sneak into a water park at night?

Yes — "WE SNEAKED INTO A WATER PARK AT NIGHT" is one of the channel's boldest challenge titles. Sneaking into or secretly living inside locations is a signature content format for Maumcmahon, sitting alongside videos about secret treehouse sleepovers and living hidden in a shopping mall.

What is the "living in secret in a mall" video Maumcmahon made?

"LIVING IN SECRET IN A MALL!!" is a challenge-style video built around the premise of hiding and surviving inside a shopping mall without getting caught. This hide-and-survive format is a recurring theme on the channel, part of a broader content identity centered on high-stakes family challenges and secret adventures.

What is the treehouse sleepover challenge Maumcmahon did?

"CAN DAD STOP OUR SECRET TREEHOUSE SLEEPOVER?!" is a family challenge video where kids attempt to pull off a hidden overnight adventure while a parent tries to intervene. The format blends family dynamics with challenge storytelling, which is one of the most consistent patterns across Maumcmahon's YouTube catalog.

What deal does Maumcmahon have with Dossier Perfumes?

Dossier Perfumes partnered with Maumcmahon for a sponsored YouTube video in early 2025. Dossier is a fragrance brand known for offering designer-inspired scents at accessible prices, and the partnership fits the lifestyle and family-friendly positioning of the channel.

Why does Maumcmahon promote Odoo?

Odoo is a business management and ERP software platform that sponsored a YouTube integration with Maumcmahon in 2024. The partnership is notable because it signals that B2B software brands see value in Maumcmahon's large, broad audience — not just consumer lifestyle sponsors.

Has Maumcmahon worked with Revolut?

Yes — Revolut, the global digital banking and fintech app, sponsored a YouTube video with Maumcmahon as recently as 2026. Financial services brands like Revolut often target Mega-tier creators with trusted family audiences to build awareness among young adults managing their own finances.

Does Maumcmahon post videos in Spanish or English?

Maumcmahon posts primarily in Spanish — the YouTube bio is written entirely in Spanish and the channel's audience is concentrated in Mexico and Latin America. Some challenge video titles appear in English, which can help the content surface in international search and recommendations.

How big is Maumcmahon on YouTube?

Maumcmahon has surpassed 33 million subscribers on YouTube, placing the channel firmly in the Mega creator tier and making it one of the largest Spanish-language family challenge channels on the platform. Across YouTube, Instagram, and TikTok combined, total followers exceed 44 million.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 6:38 PM · Slug: maumcmahon

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