Mexico
Mau McMahon is a Mexico-based entertainer who has built one of the largest Spanish-language family-entertainment channels on YouTube, accumulating tens of millions of subscribers primarily across Mexico, Puerto Rico, Argentina, and Colombia.
Total Followers +0.5%
44.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
33.4M followers · 75% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +821 +0.1% | +0 +0.0% | +821 |
| Last 30 days | +200K +0.6% | +3K +0.3% | +0 +0.0% | +204K |
| Last 90 days | +715K +2.1% | -3637 -0.3% | +0 +0.0% | +711K |
| Last 365 days | +715K +2.1% | -3637 -0.3% | +0 +0.0% | +711K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Revolut Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Pocketbroker Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Shein Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Dossier Perfumes Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Odoo Sponsorship | Sponsored content | YouTube | May 2024 | — |
| Karmas Gummies Food & Beverage / Consumer Goods | Founder / owned brand | Long-term | — | |
| Wondershare Filmora Software / Tech | Sponsored content | YouTube | Long-term | — |
| Realme Consumer Electronics | Sponsored content | YouTube | Long-term | — |
Mau McMahon is a Mexico-based entertainer who has built one of the largest Spanish-language family-entertainment channels on YouTube, accumulating tens of millions of subscribers primarily across Mexico, Puerto Rico, Argentina, and Colombia. His content sits squarely in the family challenge and adventure format — think overnight stays in unusual locations, sneaking into venues after hours, and milestone family moments like a young child's first solo swim — delivered with a high-energy, comedy-forward presentation style. The channel posts consistently, and the combination of short-form clips and longer challenge-style videos keeps the format accessible across demographics.
His audience skews evenly across genders and concentrates in the 18–44 range, suggesting the channel appeals both to young adults consuming entertainment independently and to family viewers engaging as a shared-screen experience. Sponsor partnerships with Shein and Dossier Perfumes reflect accessible, value-oriented consumer brands well matched to a broad Latin American audience, while integrations with fintech names like Revolut and business software provider Odoo hint at deliberate positioning toward a more financially engaged segment. McMahon also cross-promotes his own gummy candy brand, Karma's Gummies, through his social channels, adding a direct-to-consumer dimension to his business footprint. With engagement running well above category median and consistent upload cadence, he is positioned as a cornerstone buy for brands targeting Spanish-speaking audiences at scale.
Maumcmahon reaches an audience concentrated in Mexico primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage / Consumer Goods, Software / Tech, Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Pocketbroker. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Maumcmahon's tier (Mega, 44.4M combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — both Maumcmahon's Instagram and TikTok bios point directly to Karmas Gummies, a gummies brand they have launched and promote across their social channels. Having a branded food product is a significant move for a Mega-tier creator looking to build income streams beyond sponsored integrations.
Nasya is a young child who appears prominently in Maumcmahon's family-style content on YouTube. One of the channel's most emotionally memorable videos captures Nasya swimming by herself for the first time, a milestone moment that resonated strongly with the family audience the channel has built.
Yes — "WE SNEAKED INTO A WATER PARK AT NIGHT" is one of the channel's boldest challenge titles. Sneaking into or secretly living inside locations is a signature content format for Maumcmahon, sitting alongside videos about secret treehouse sleepovers and living hidden in a shopping mall.
"LIVING IN SECRET IN A MALL!!" is a challenge-style video built around the premise of hiding and surviving inside a shopping mall without getting caught. This hide-and-survive format is a recurring theme on the channel, part of a broader content identity centered on high-stakes family challenges and secret adventures.
"CAN DAD STOP OUR SECRET TREEHOUSE SLEEPOVER?!" is a family challenge video where kids attempt to pull off a hidden overnight adventure while a parent tries to intervene. The format blends family dynamics with challenge storytelling, which is one of the most consistent patterns across Maumcmahon's YouTube catalog.
Dossier Perfumes partnered with Maumcmahon for a sponsored YouTube video in early 2025. Dossier is a fragrance brand known for offering designer-inspired scents at accessible prices, and the partnership fits the lifestyle and family-friendly positioning of the channel.
Odoo is a business management and ERP software platform that sponsored a YouTube integration with Maumcmahon in 2024. The partnership is notable because it signals that B2B software brands see value in Maumcmahon's large, broad audience — not just consumer lifestyle sponsors.
Yes — Revolut, the global digital banking and fintech app, sponsored a YouTube video with Maumcmahon as recently as 2026. Financial services brands like Revolut often target Mega-tier creators with trusted family audiences to build awareness among young adults managing their own finances.
Maumcmahon posts primarily in Spanish — the YouTube bio is written entirely in Spanish and the channel's audience is concentrated in Mexico and Latin America. Some challenge video titles appear in English, which can help the content surface in international search and recommendations.
Maumcmahon has surpassed 33 million subscribers on YouTube, placing the channel firmly in the Mega creator tier and making it one of the largest Spanish-language family challenge channels on the platform. Across YouTube, Instagram, and TikTok combined, total followers exceed 44 million.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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