United States
Mattupham is a US-based software engineer turned tech creator who built a cross-platform following across YouTube, TikTok, and Instagram by covering artificial intelligence, smartphone hardware, and developer tools from a practitioner's perspective.
Total Followers +0.1%
828K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
68K followers · 8% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$9.3K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +304 +0.4% | +1K +0.5% | +99 +0.0% | +2K |
| Last 30 days | +810 +1.2% | -133 -0.1% | -99 -0.0% | +578 |
| Last 90 days | +1K +1.7% | -1221 -0.5% | -989 -0.2% | -1089 |
| Last 365 days | +1K +1.7% | -1221 -0.5% | -989 -0.2% | -1089 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mattupham is a US-based software engineer turned tech creator who built a cross-platform following across YouTube, TikTok, and Instagram by covering artificial intelligence, smartphone hardware, and developer tools from a practitioner's perspective. His channel description — "Helping you stay on top of AI & Tech" — reflects a positioning that sits between mainstream consumer tech commentary and hands-on developer education. Content spans coding environments like VS Code, API testing, web development workflows, and Apple and Android device deep-dives, with recurring breakdowns of new iPhone hardware that tend to generate strong engagement. That blend of developer credibility and consumer tech coverage distinguishes him from pure hobbyist reviewers.
His audience is heavily male and spans a broad adult age range, with meaningful representation from India and the UK alongside a predominantly US core — a geographic mix typical of English-language developer and tech education content. The strong Instagram engagement relative to his follower count suggests a particularly active community on that platform, while TikTok carries his largest individual following. A partnership with Vantrue, a dashcam brand, points to early-stage sponsorship activity rather than a fully developed brand portfolio, leaving room to grow into higher-value deals with developer tools, cloud services, or consumer electronics companies as his YouTube audience scales. His trajectory positions him well for partnerships in the AI software and productivity tooling space, where his engineering background carries genuine authority.
Mattupham reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include Vantrue. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in tech and related categories, Mattupham offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mattupham's tier (Mid, 828K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mattupham is both — his bio explicitly identifies him as a working software engineer, not just a content creator. That hands-on background shapes his channel, which goes beyond surface-level tech news to cover coding workflows, developer tools, and AI from a practitioner's perspective.
His handle @mattupham points to his name being Matt Upham. He uses this handle consistently across YouTube, Instagram, and TikTok, and his business contact email follows the same branding.
Yes — Mattupham posted content titled 'Bricking the brand new iPhone 18 Pro' and 'iPhone 18 Pro Glitch BRICKED,' documenting what happened when a glitch rendered the device non-functional. This kind of hands-on, risk-it-for-content Apple coverage has become a recognizable part of his channel alongside his developer-focused material.
Mattupham regularly covers VS Code alongside web development workflows, API testing, and developer utilities like LocalXpose. His content is aimed at software engineers who want practical tool breakdowns rather than purely beginner-level tutorials.
AI is one of his core focuses — his bio frames the channel around 'helping you stay on top of AI & Tech,' and AI consistently appears alongside his coding and software content. His audience skews toward working professionals in their mid-twenties to mid-forties who are tracking how AI tools fit into real development workflows.
LocalXpose is a reverse proxy tool that lets developers expose a local server to the public internet without deploying — handy for testing webhooks, APIs, and live demos. Mattupham features it because it fits squarely into his web development and API-testing content, giving his software engineer audience a practical utility to add to their stack.
Vantrue, a dashcam hardware brand, sponsored Mattupham's YouTube content in early 2025. Tech-adjacent hardware brands are a natural fit for his audience, which is overwhelmingly male and concentrated in the 25–44 age range.
His content leans toward intermediate to experienced developers — topics like VS Code setups, API testing, and AI tooling assume some prior coding familiarity. That said, his broader tech and Apple coverage is accessible to anyone interested in the tech space, not just working engineers.
Mattupham is active on TikTok, Instagram, and YouTube. His largest following is on TikTok, but his YouTube channel is where his longer-form software and AI content lives, and he uploads to all three platforms on a regular basis.
Mattupham is based in the United States, and the large majority of his audience is also American. He also draws a notable following from India and the United Kingdom, which reflects the global appetite for software engineering and AI content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mattupham · YouTube
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