Mattshoss

Matt Shoss shared in a YouTube video update that he was up 52% in his stock portfolio, posting the claim directly as a video title to be transparent with his audience. He regularly documents his investing journey on his channel, covering the strategies behind Canadian ETFs and index fund investing that he believes contributed to those returns.

VFV tracks the S&P 500 in Canadian dollars, VOO is the US-listed version of the same index, and XEQT is a diversified all-equity ETF portfolio from iShares designed for hands-off investors. Mattshoss has covered this specific comparison for a Canadian audience, walking through factors like currency exposure, withholding taxes inside a TFSA, and overall simplicity that matter most to beginner investors in Canada.

All three are Canadian government-registered accounts with tax advantages — the TFSA (Tax-Free Savings Account), the RRSP (Registered Retirement Savings Plan), and the newer FHSA (First Home Savings Account, introduced specifically for first-time home buyers). Mattshoss calls out explaining these comparisons directly in his YouTube bio, positioning himself as a resource for young Canadians trying to decide which account to open first and how to prioritize contributions.

In a sponsored collaboration with Sleep Country, Matt Shoss calculated that poor sleep was costing him approximately $20,152 per year when accounting for productivity losses and related lifestyle costs. The partnership fits his broader theme of optimizing every area of his life — alongside his finances, he has also talked about streamlining his work setup, tech, and daily routines.

TD Easy Trade has appeared as a named sponsor in Matt Shoss's content, including a video promoting a $20,000 giveaway the platform ran for 12 Canadians. TD Easy Trade is TD Bank's commission-free stock trading app aimed at beginner investors, making it a natural fit for an audience that his channel actively targets.

Yes — Matt Shoss lists himself as co-founder of Dragonfruit Ventures across his YouTube, Instagram, and TikTok bios, making it a core part of his public identity as an entrepreneur. He describes himself as a creator, investor, and entrepreneur, and Dragonfruit Ventures represents the business side of that identity beyond just content creation.

Matt Shoss identifies himself as CEO of DFV Labs in his Instagram bio, listed alongside his co-founder role at Dragonfruit Ventures, suggesting the two are connected within the same entrepreneurial ecosystem. He doesn't go deep into the operational specifics of DFV Labs on his finance channel, where the focus stays on personal finance education and investing content for beginners.

Mattshoss specifically builds his YouTube channel around questions that Canadian beginners actually ask — how to start investing, which registered account to open first, which ETFs make sense for someone with a TFSA — rather than general US-centric finance content. His engagement runs well above the category average, which suggests his explanations are landing with the young, Canada-based audience he targets.

Yes, Matt Shoss is based in Toronto, Canada, which he lists upfront in both his Instagram and TikTok bios. This is directly relevant to his content, since he covers Canada-specific financial accounts, Canadian-listed ETFs, and tax rules that don't apply to American or British viewers following his channel.

Matt Shoss is 23 years old, as listed in his Instagram and TikTok bios. He started building his creator brand and co-founding Dragonfruit Ventures while still very young, which is a central part of his appeal to the 18–24 demographic that makes up the largest share of his audience.