Matt Pocock is a UK-based software educator who built his reputation in the TypeScript and JavaScript community, most notably through Total TypeScript — a structured, paid learning platform that became a reference resource for professional developers seeking rigorous type-system fluency.
Total Followers +7.0%
400K
Across YouTube
Primary Platform
YouTube
400K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 400,000 | +28K | 3.2% | — | 2 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +7K +1.8% | +0 +0.0% | +0 +0.0% | +7K |
| Last 30 days | +28K +7.0% | +0 +0.0% | +0 +0.0% | +28K |
| Last 90 days | +154K +38.4% | +0 +0.0% | +0 +0.0% | +154K |
| Last 365 days | +154K +38.4% | +0 +0.0% | +0 +0.0% | +154K |
Daily follower snapshots from CreatorDB's longitudinal index.
Matt Pocock is a UK-based software educator who built his reputation in the TypeScript and JavaScript community, most notably through Total TypeScript — a structured, paid learning platform that became a reference resource for professional developers seeking rigorous type-system fluency. His YouTube presence, signalled by the characteristic "uk" suffix in his handle, grew from that same engineering-first identity: precise, technically dense tutorials aimed at practitioners rather than beginners. His content spans TypeScript, React, GraphQL, and JavaScript patterns, consistently favouring depth over accessibility.
His channel has since extended into AI-assisted development workflows, where his positioning is deliberate and differentiated. The channel bio's explicit rejection of "vibe coding" — accepting AI-generated output uncritically — signals that he is targeting senior and mid-level engineers who want structured, auditable AI integration rather than novelty. Recent content around a modular "skills" framework, with workflow commands for planning, research, and implementation, reflects a systematic approach that resonates with his existing audience. That audience is overwhelmingly male, professional-aged, and globally distributed across major English-language developer markets including the US, India, and Latin America. Above-median engagement for his tier and steady subscriber growth suggest he is well-placed to capture a growing segment of AI-tooling education that prioritises engineering rigour.
Mattpocockuk reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Developer Education / SaaS, a clear signal of fit for brands in those categories. Demonstrated partners include Total TypeScript. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Developer Education / SaaS and related categories, Mattpocockuk offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mattpocockuk's tier (Mid, 400K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Vibe coding is a casual, intuition-driven style of AI-assisted development where engineers accept model output without fully understanding or verifying it. Matt Pocock explicitly rejects this approach, positioning his channel as a resource for engineers who want disciplined, structured workflows instead of blindly prompting an AI and hoping the result works in production.
mattpocock/skills is Matt Pocock's open repository of structured AI coding workflow commands designed to cover the full engineering lifecycle, from planning through implementation and handoff. Each named skill — such as /wayfinder, /research, /implement, /to-spec, and /to-tickets — handles a distinct phase of a technical project rather than acting as a generic AI prompt.
/wayfinder is a planning-focused skill in Matt Pocock's skills system, which he describes as powerful enough that nothing is too big to plan anymore. It functions as an AI-driven scoping tool that helps engineers map out large, complex projects before any code is written, replacing guesswork with structured decomposition.
Matt Pocock publicly shared that he moved on from /grill-me — a skill he previously used in his AI coding workflow — after finding a different approach better suited to his actual engineering needs. He documented his reasoning on his YouTube channel in his characteristic style of honest, workflow-level critique rather than tool promotion.
/handoff is a skill in Matt Pocock's skills system that he has described as his new favourite, suggesting it manages the transfer of context or work between stages or agents in a multi-step AI coding session. It reflects his broader goal of building a complete, end-to-end workflow that professional engineers can actually rely on.
Version 1.1 of Matt Pocock's skills project introduced several new commands including /wayfinder, /research, /implement, /to-spec, and /to-tickets, significantly expanding the system beyond its initial release. The update moved the project closer to his stated aim of providing a complete, end-to-end AI coding workflow for real engineering teams.
Yes, Matt Pocock founded Total TypeScript, a premium, hands-on learning platform focused on mastering TypeScript for production-grade codebases. The platform earned a strong reputation in the web development community before Matt expanded his content focus to include AI-assisted engineering workflows on his YouTube channel.
Matt Pocock's channel is grounded in TypeScript, JavaScript, React, and GraphQL, reflecting both his background as a TypeScript educator and the real-world stack that his engineering audience works with daily. His more recent content applies these technologies within structured AI coding workflows rather than treating AI as a separate topic.
Yes, the uk suffix in Matt Pocock's handle indicates he is based in the United Kingdom. He built his initial online profile through TypeScript education before growing a global following of developers across the United States, India, and beyond.
Matt Pocock's YouTube channel has surpassed 400,000 subscribers, placing him solidly in the mid-tier of tech education creators. His engagement rate runs well above the category average, reflecting an audience of working engineers who actively engage with technical content rather than casual viewers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mattpocockuk · YouTube
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