Canada
Matt Robb is a Toronto-based tech and lifestyle creator of British-Scottish heritage who operates across YouTube and Instagram under the handle @matt.j.robb.
Total Followers +0.7%
92K
Across Instagram, YouTube
Primary Platform
7K followers · 7% of audience
Engagement
6.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $171–$479 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +99 +1.5% | +204 +0.2% | +0 +0.0% | +303 |
| Last 30 days | +155 +2.3% | +501 +0.6% | +0 +0.0% | +656 |
| Last 90 days | +393 +5.8% | +2K +2.3% | +0 +0.0% | +2K |
| Last 365 days | +393 +5.8% | +2K +2.3% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| LiberNovo Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| PLAUD.AI Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| MOFT Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Paperlike Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Casetify Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
Matt Robb is a Toronto-based tech and lifestyle creator of British-Scottish heritage who operates across YouTube and Instagram under the handle @matt.j.robb. His YouTube channel, built around consumer electronics, serves as his primary platform, where he publishes hands-on reviews, first-look coverage, and recurring series like his monthly roundups of underrated Android apps. His content sits at the intersection of practical utility and everyday lifestyle integration — less benchmark-heavy than traditional tech media, more focused on how devices fit into real workflows. Alongside his creator work, he runs MTRB Studios, a video production company, which signals a professional-grade approach to production even at his audience scale. He has documented brand partnerships with major names including Google, Samsung, DJI, and Meta.
Matt.J.Robb reaches an audience concentrated in Canada primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. Demonstrated partners include MOFT and Paperlike. Engagement on Instagram runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in tech and related categories, Matt.J.Robb offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Matt.J.Robb's tier (Micro, 92K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
MTRB Studios is Matt Robb's own video production company, which he founded and operates alongside his personal tech channel. It functions as a standalone creative business separate from his YouTube and Instagram presence, handling production work that extends beyond his own content.
Matt Robb has both British-Scottish and Canadian roots — his profile displays the Scottish, British, and Canadian flags side by side. He is currently based in Toronto, Canada, which explains why Canada and the UK both consistently rank among his top audience countries.
Matt covers both ecosystems — he has made dedicated content on devices like the iPhone 17 Pro Max and the Galaxy S26 Ultra. Rather than picking a side, his channel gives viewers honest, long-term takes on the best hardware across both Apple and Android platforms.
Yes — Matt has collaborated with major tech companies including Google, Samsung, DJI, and Meta, and lists over 500 global technology brands as partners throughout his career. These collaborations typically appear as sponsored integrations within his YouTube reviews.
The video covers 60 days of real-world use with the Galaxy S26 Ultra, specifically focusing on things most tech reviewers tend to skip over. It's a clear example of Matt's long-form, lived-experience approach — less spec reading, more honest day-to-day reality.
Matt has ventured into gaming-adjacent content with coverage of the ASUS ROG Ally, a compact handheld gaming PC. He frames it somewhat self-deprecatingly in his caption, suggesting gaming is an occasional expansion rather than a core pillar of his channel.
Ultrahuman is a health and wellness wearable brand best known for its smart ring, which tracks sleep, recovery, and activity. Matt sponsored their product in late 2025, fitting naturally into his broader lifestyle-meets-tech content angle alongside traditional device reviews.
It's a recurring YouTube series where Matt highlights lesser-known Android apps that most people overlook, published multiple times throughout the year. The format caters to the Android power-user side of his audience — people looking to get more from their device beyond just hardware upgrades.
Paperlike is a screen protector brand made specifically for iPads, designed to give the display a textured, paper-like feel suited for writing and drawing. Matt partnered with them in early 2026, which ties directly into his iPad content — including his dedicated video on how he actually uses the iPad Mini 7 day-to-day.
Matt's content spans a wide range of consumer electronics, including smartphones from both Apple and Samsung, tablets like the iPad Mini, accessories from brands like MOFT and Casetify, and even Fujifilm cameras and handheld gaming devices. His channel is built around everyday gadgets that real people actually consider buying, rather than niche or enterprise hardware.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@matt.j.robb · Instagram
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