Last updated just now · Jul 25, 2026, 6:36 PM
Music & Engineering 🏳 SWE

Mattiaskrantz

Full Creator Stats Live · Updated 2026-07-25

Mattias Krantz is a Swedish creator whose YouTube channel sits at the intersection of engineering and music — a combination he frames with deliberate self-deprecation, describing his credentials…

NicheMusic & Engineering TierMacro Engagement4.3%

Total Followers +2.4%

2.5M

Across YouTube, Instagram

Primary Platform

YouTube

2.1M followers · 88% of audience

Engagement

4.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $4.6K–$11K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 2,150,000 +51K 4.3% 3 months ago
Instagram 305,961 +7K 6.6% 3 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramCombined
Last 7 days +10K +0.5% +0 +0.0% +0 +0.0% +10K
Last 30 days +51K +2.4% +7K +2.3% +0 +0.0% +58K
Last 90 days +150K +7.0% +46K +15.1% +0 +0.0% +196K
Last 365 days +150K +7.0% +46K +15.1% +0 +0.0% +196K

Audience Demographics

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-185932461K1.1M1.8M2.4M Jul 26Oct 25Jan 24Apr 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Feb 2026
Sponsored content YouTube May 2025
Sponsored content YouTube Long-term
Sponsored content Instagram Long-term
Background

About Mattiaskrantz

Mattias Krantz is a Swedish creator whose YouTube channel sits at the intersection of engineering and music — a combination he frames with deliberate self-deprecation, describing his credentials as an "IKEA engineering degree." His content centers on elaborate DIY instrument builds and music-technology experiments: teaching an octopus to play piano over the course of six months, constructing a "gun piano" that converts screams into melody, or rigging guitar strings to magnetically levitate. The projects are long-form builds packaged with a deadpan comedic sensibility, drawing comparisons to the maker-YouTube tradition while carving out a distinctly musical angle. His guitar-focused content, including participation in the Rocksmith Challenge, and his use of 3D printing as a fabrication tool further define his creative toolkit.

Despite being based in Sweden, Krantz draws a predominantly English-speaking audience — the United States accounts for the majority of his viewership — skewing heavily male and concentrated in the 18–34 bracket, a demographic profile typical of engineering-entertainment content. His engagement rate runs well above category median, suggesting strong viewer investment in each project rather than passive consumption. Sponsor choices like BetterHelp and Morgan & Morgan indicate he commands mid-to-large brand budgets and is trusted with categories that require audience credibility. As the creator economy increasingly rewards niche depth over broad lifestyle content, Krantz's position as a music-engineering specialist with an internationally scaled English-language audience gives him a durable lane with meaningful upward momentum.

Brand fit

Why brands partner

Mattiaskrantz reaches an audience concentrated in SWE primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Gaming / Music Education, 3D Printing / Events, a clear signal of fit for brands in those categories. Demonstrated partners include Morgan & Morgan and BetterHelp. Engagement on YouTube runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Mattiaskrantz's tier (Macro, 2.5M combined followers, SWE). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did Mattiaskrantz really teach an octopus to play piano?

Yes — one of his most ambitious projects involved training an octopus to play piano, a process he documented over six months on his YouTube channel. The video captures the full progression from start to finish and is one of the clearest examples of how far Mattiaskrantz will commit to a single outrageous engineering-meets-music concept.

What is the gun piano Mattiaskrantz built?

The gun piano is one of Mattiaskrantz's signature weird-instrument builds — a contraption engineered to generate musical notes from the sounds of people's screams. It sits in the same category as his other custom creations: real working instruments built on a completely absurd premise.

How did Mattiaskrantz make guitar strings hover with magnets?

In one of his most-discussed experiments, Mattiaskrantz used magnetic fields to suspend guitar strings mid-air while still producing sound — a result he described as sounding "unreal." The full build video is on his YouTube channel and is a strong example of the engineering-meets-music crossover that defines his style.

What is the IKEA engineering degree joke in Mattiaskrantz's bio?

His YouTube bio reads "I got my engineering degree from IKEA pls subscribe," a self-deprecating nod to the Swedish flat-pack furniture giant and a wink at his unconventional, self-taught approach to building things. His Instagram bio simply says "I'm an engineer," suggesting there is genuine technical ability underneath the joke.

What is the Rocksmith challenge Mattiaskrantz does?

Mattiaskrantz regularly uses the #rocksmithchallenge hashtag, referencing challenges built around Rocksmith, the guitar-learning game that teaches players through real songs. Guitar skills are a recurring thread in his content alongside the instrument-building and DIY engineering videos he is best known for.

Does Mattiaskrantz use 3D printing to build his instruments?

Yes — 3D printing is a core part of his creative process, and it shows up consistently enough that #3dprinting is one of his top hashtags. He has also been connected to Printed Europe events and the Printed World Conference, signalling that he is an active figure in the broader maker and 3D printing community beyond just YouTube.

What happened when Mattiaskrantz handed a custom guitar to a street musician?

In one of his most human-focused videos, Mattiaskrantz approached a street musician and handed over a custom-built guitar, capturing the musician's genuine disbelief on camera. It is a format that pairs his engineering builds with real-world reactions, giving his otherwise technical content an emotional hook.

What brands has Mattiaskrantz partnered with on YouTube?

Mattiaskrantz has run sponsored content with Morgan & Morgan, the large US-based personal injury law firm, and BetterHelp, the online therapy platform. Both sponsors align with his predominantly male, 18–34 English-speaking audience, which skews heavily toward the United States.

Where is Mattiaskrantz from?

Mattiaskrantz is Swedish, which feeds directly into his self-deprecating IKEA engineering joke and his involvement in European maker events. Despite being based in Sweden, well over half of his YouTube audience comes from the United States, making him effectively an international English-language creator.

How big is Mattiaskrantz on YouTube compared to other DIY creators?

Mattiaskrantz has surpassed 2 million subscribers on YouTube, placing him firmly in the Macro creator tier. His engagement rate runs well above the category average for channels of that size, which is unusual and suggests a highly active core fanbase rather than passive growth.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 25, 2026, 6:36 PM · Slug: mattiaskrantz

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