Matthewencina

About Matthewencina

Matthew Encina is a Los Angeles-based Filipino-American designer, creative director, and content creator with over two decades of professional experience in branding, motion design, and visual storytelling. He built much of his industry reputation at Blind LA, a respected motion design studio, before serving as Chief Creative Officer at The Futur, the widely followed design education platform founded by Chris Do. That institutional background gives his content a credibility most lifestyle creators lack — he isn't performing expertise, he's translating a genuine career into accessible video. He now channels that experience into Mode Keyboards as Chief Design Officer and runs Mod Musings as an independent creative outlet.

His YouTube channel centers on what he calls 'living by design' — desk setups, workshop builds, home organization, product development diaries, and brand strategy breakdowns. The content sits at the intersection of design craft and aspirational workspace culture, drawing an audience that skews heavily male and concentrated in the 25–34 age bracket, with meaningful reach into India and the UK alongside a US core. Sponsorships from Framer and Narwal Robotics reflect his dual positioning in professional creative tooling and premium domestic aesthetics. As he continues developing his own product lines, his channel is evolving from design commentary into a build-in-public narrative that should deepen audience investment over time.

Why brands partner

Matthewencina reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Tech / Peripherals, Design / Media, a clear signal of fit for brands in those categories. Demonstrated partners include Framer and Narwal Robotics. Engagement on YouTube runs around 3.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows design content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tech / Peripherals and related categories, Matthewencina offers a defined, creative-fit audience rather than broad, low-intent impressions.