United States
Matt Field is a San Jose, California-based professional drifter competing in the Formula Drift Pro Championship, where he serves as both driver and owner-operator of his own outfit, Drift Cave Motorsports.
Total Followers +0.2%
282K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
21K followers · 8% of audience
Engagement
6.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.9K–$12K / IG post
Field entered the 2026 season riding strong momentum after his runner-up championship finish in 2025, continuing to pilot his GT Radial / Drift Cave Motorsports Corvette C6.
Field closed out the 2025 season with a championship runner-up result, capping a campaign that included a round win and multiple podium finishes.
Field beat Deane — who had won all five of their previous head-to-head matchups — at the Throwdown event in Monroe, WA, boosting his championship standings significantly.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +98 +0.0% | +0 +0.0% | +98 |
| Last 30 days | +201 +0.9% | +220 +0.1% | +104 +0.7% | +525 |
| Last 90 days | +723 +3.4% | +367 +0.1% | +99 +0.6% | +1K |
| Last 365 days | +723 +3.4% | +367 +0.1% | +99 +0.6% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Drift Cave Motorsports Motorsport / Shop | Founder / owned brand | Long-term | — | |
| K&N Filters Automotive | Long-term partnership | Long-term | — | |
| Heat Wave Visual Eyewear / Lifestyle | Long-term partnership | Long-term | — |
Matt Field is a San Jose, California-based professional drifter competing in the Formula Drift Pro Championship, where he serves as both driver and owner-operator of his own outfit, Drift Cave Motorsports. His YouTube channel and Instagram presence function as an extended behind-the-scenes documentary of that dual role — covering event weekends across rounds like Seattle, New Jersey, Orlando, and Atlanta, alongside shop builds, car prep, and the operational realities of running an independent drift team. His current competition car, a C8 Corvette platform, features prominently in his content and has drawn the attention of Chevrolet-aligned audiences, while partnerships with K&N Filters underscore his credibility in the performance automotive space. That combination of on-track competition footage and unfiltered shop life gives his channel a texture closer to a motorsport diary than a highlight reel.
Field's audience is heavily male and spans a notably wide age range, with a meaningful share of followers in the 35-and-older bracket — indicative of long-time Formula Drift followers rather than a younger social-media-first fanbase. His engagement rates run well above category norms across platforms, a signal of a tight, enthusiast-grade community rather than casual viewership. Instagram is his strongest platform by reach, and his rate positioning reflects mid-tier automotive influencer value with genuine niche authority. As Formula Drift continues to grow its media footprint and custom automotive content remains durable on YouTube, Field's owner-operator identity — rare among drivers at his level — gives brands a credible entry point into serious motorsport culture rather than just spectator fandom.
Mattfield777 reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Motorsport / Shop, Automotive, Eyewear / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Drift Cave Motorsports and K&N Filters. Engagement on YouTube runs around 6.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Motorsport / Shop and related categories, Mattfield777 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mattfield777's tier (Mid, 282K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Matt Field competes with a Chevy Corvette C8, which he regularly features across his Instagram and TikTok using hashtags like #C8Corvette and #Chevy. The build is prepped and maintained out of his own facility, Drift Cave Motorsports, making it a fully owner-operated program from the ground up.
Drift Cave Motorsports is Matt Field's personally owned and operated shop and race team, based in San Jose, California. It functions as the headquarters for his car builds and competition prep, and it's a recurring subject across his YouTube channel, where he gives fans an inside look at daily shop life.
Yes — Matt Field runs as an owner-operator, meaning he both drives the car and manages the Drift Cave Motorsports team himself. This is a relatively rare setup in the Formula Drift Pro paddock, where many drivers compete under separate ownership structures.
Matt Field's confirmed sponsors include K&N Filters, promoted specifically under their Next Gen campaign, and Heat Wave Visual, a performance eyewear brand. Both partnerships appear consistently in his content hashtags and social posts throughout the competition season.
Matt Field competes across the full Formula Drift Pro season, with documented stops at events in Seattle, New Jersey, Orlando, and Atlanta, among others. He uses platform-specific hashtags for each round and regularly posts behind-the-scenes content from the paddock and pit lane.
Matt Field's YouTube focuses on vlog-style, behind-the-scenes content covering life inside Formula Drift competition weekends and day-to-day operations at the Drift Cave. It captures what doesn't make it to the broadcast — car builds, team prep, and the personal side of being a pro drifter and shop owner.
K&N Next Gen is a performance filtration product line from K&N Filters, a staple brand in the high-performance automotive space. Matt Field promotes it as part of an active sponsorship deal, which aligns naturally with his Corvette C8 build and the demands of professional-level drifting.
Matt Field posts burnouts, stunts, and custom automotive content well beyond standard race recaps, reflecting his YouTube topic categories that span burnouts, drag racing, and custom car builds. These short, high-impact clips tend to drive strong engagement across his Instagram and TikTok accounts.
Matt Field is based in San Jose, California, where he also operates Drift Cave Motorsports. The vast majority of his audience is based in the United States, consistent with Formula Drift's strong domestic following.
Matt Field's following skews overwhelmingly male — over 90% — which reflects the demographics of Formula Drift and performance car culture broadly. His fanbase spans a wide age range, from younger enthusiasts in their twenties through to older motorsports followers in their forties and beyond, suggesting cross-generational appeal within the niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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