United States
Matt Mathews is an Alabama-based comedian, musician, and farmer who built a multi-million-follower presence through Southern-inflected stand-up, sketch, and unscripted farm life content.
Total Followers +3.4%
13.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
832K followers · 6% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $52K–$121K / IG post
The 74-date tour spans September 2026 through May 2027, hitting Australia, New Zealand, the UK, and the US. It is his first tour to go international.
Following a record-breaking 2025 run nearing 100 shows, Mathews added dates across Texas, the Pacific Northwest, Midwest, and East Coast, with a milestone December taping at Nashville's Ryman Auditorium.
Deadline named him one of 15 comedians to watch in 2025 before reporting his signing with WME, citing his 12M+ fanbase and over 1 billion cross-platform views.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +1.1% | +34K +0.8% | +88K +1.1% | +131K |
| Last 30 days | +53K +6.4% | +190K +4.4% | +205K +2.5% | +449K |
| Last 90 days | +303K +36.4% | +682K +15.8% | +648K +8.0% | +1.6M |
| Last 365 days | +303K +36.4% | +682K +15.8% | +648K +8.0% | +1.6M |
Daily follower snapshots from CreatorDB's longitudinal index.
Matt Mathews is an Alabama-based comedian, musician, and farmer who built a multi-million-follower presence through Southern-inflected stand-up, sketch, and unscripted farm life content. His self-deprecating, observational humor about rural American life travels well across platforms — TikTok being his largest by audience — while his YouTube series "Farm Chores" extends the persona into longer-form video featuring guest appearances from other social media personalities. His "Not What I Ordered" stand-up tour, with dates at venues including Birmingham's Alabama Theatre, represents a credible step from digital comedian to live touring act, deepening his identity beyond any single platform.
His audience skews heavily male and spans young adults through their mid-forties — an unusually wide demographic range for a social-media-native comedian, reflecting the broad accessibility of his material. Engagement across all three platforms runs well above category medians, signaling a genuinely invested community rather than a passively accumulated follower count. With roughly four in five followers concentrated in the United States, he is a high-efficiency partner for brands targeting domestic, working-age male consumers, and his farm-and-comedy identity aligns naturally with lifestyle, food, and outdoor categories. The combination of growing live-tour momentum and strong platform metrics positions him as a digital comedian with real mainstream entertainment crossover potential.
Matt-Mathews reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Merchandise / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Matt Mathews & Co.. Engagement on YouTube runs around 5.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Merchandise / Apparel and related categories, Matt-Mathews offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Matt-Mathews's tier (Mega, 13.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Farm Chores is a recurring show Matt Mathews hosts on his YouTube channel where he brings celebrity guests to his farm for real-life activities and comedic situations. Episodes have featured guests like Harry Jowsey, blending his dual identity as a working farmer and a professional comedian.
Yes — Matt Mathews lists farmer alongside comedian and musician in all of his social media bios, and his YouTube series Farm Chores is filmed on his actual farm. It is not just a character or a bit; the farm is a genuine backdrop and recurring centerpiece of his content.
Not What I Ordered is Matt Mathews' stand-up comedy world tour, with tickets sold through his official website at mattmathews.com. The tour extends his career from viral social media comedian to a touring live performer with a dedicated stage show.
Hashtagged as #whenthatthanggettathangin, this is a signature catchphrase and recurring comedic bit closely associated with Matt Mathews' brand. It appears consistently across his content and has become one of the phrases his fanbase most strongly identifies with him.
During a Farm Chores episode, Harry Jowsey — best known from the Netflix reality series Too Hot to Handle — gave Matt Mathews a black eye while on the farm together. Matt posted about the incident on social media, joking that it was what he got for inviting a reality star onto his property.
Matt Mathews has strong roots in Birmingham, Alabama — he has performed at the historic Alabama Theatre there and regularly tags the city and venue in his content. His Southern background is not incidental; it is foundational to his comedic voice and storytelling style.
Matt Mathews & Co. is his extended brand operating under the separate Instagram handle @mattmathewsco, which he references across his TikTok and Instagram bios. It functions as the business and creative arm of his broader entertainment presence beyond his personal channels.
Bougie on a Budget is a recurring content series by Matt Mathews built around the humor of wanting an upscale lifestyle on a limited budget. The concept fits squarely into his broader comedic voice, which leans into relatable Southern everyman humor with a self-aware, exaggerated twist.
Yes — Matt Mathews explicitly lists musician alongside comedian and farmer in every one of his official social media bios, making music a deliberate and public part of his identity. His content has also intersected with country music artists, reflecting the Southern creative world he operates in.
TikTok is by far Matt Mathews' largest platform by follower count, where his audience is well into the tens of millions — dwarfing his YouTube subscriber base even though YouTube is where his long-form shows like Farm Chores live. His TikTok engagement rate also runs significantly above the category average, making it his most active growth engine.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mattmathews · YouTube
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