United States
Matt Mathews is an Alabama-based stand-up comedian and YouTube creator who built his following by translating Southern blue-collar humor into shareable digital content.
Total Followers +8.4%
763K
Across YouTube
Primary Platform
YouTube
763K followers · 100% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
His first-ever international run spans September 2026 to May 2027, marking a major step up from his previous domestic-only tours.
The Alabama comedian joined the agency as a fast-rising star, credited with over 1 billion views and 12 million followers across social platforms.
Encouraged by singer Jewel, he teamed with producer Stanton Edward (The Wallflowers, Jewel) on a debut country/folk album rooted in his Alabama upbringing, with the full project slated to follow.
The Live Nation-backed national tour included landmark sold-out performances at Nashville's historic Ryman Auditorium.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 763,000 | +64K | 7.0% | 2.6 | 3 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +14K +1.9% | +0 +0.0% | +0 +0.0% | +14K |
| Last 30 days | +64K +8.4% | +0 +0.0% | +0 +0.0% | +64K |
| Last 90 days | +508K +66.6% | +0 +0.0% | +0 +0.0% | +508K |
| Last 365 days | +508K +66.6% | +0 +0.0% | +0 +0.0% | +508K |
Daily follower snapshots from CreatorDB's longitudinal index.
Matt Mathews is an Alabama-based stand-up comedian and YouTube creator who built his following by translating Southern blue-collar humor into shareable digital content. Rooted in the Birmingham area, he developed a persona centered on farm life, rural self-deprecation, and the kind of candid storytelling that resonates with audiences who feel underrepresented in coastal comedy scenes. His active touring schedule — reflected in a multi-city "Not What I Ordered" tour with dates at venues like the Alabama Theatre — signals that his digital presence feeds a live comedy career, rather than replacing it. The recurring sketch hashtag #whenthatthanggettathangin points to the kind of catchphrase-driven, character-rich bits that define his comedic identity.
His signature YouTube format, "Farm Chores with Matt Mathews," invites fellow comedians and creators — including Ms. Pat, Anjelah Johnson, and Leo Skepi — to his working farm, generating fish-out-of-water comedy that travels well beyond a Southern regional audience. The format is deliberately low-production and unpredictable, which helps explain engagement rates well above the category median and consistent week-over-week growth. His audience skews predominantly male and younger-to-mid adult, a demographic profile that aligns well with lifestyle, outdoor, and blue-collar-adjacent brand categories. As stand-up comedy continues to find reliable distribution through YouTube rather than traditional specials, Mathews is positioned to convert his mid-tier digital reach into a durable touring and content business with strong regional identity.
Matt-Mathews reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in comedy and related categories, Matt-Mathews offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Matt-Mathews's tier (Mid, 763K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Not What I Ordered World Tour is Matt Mathews' active stand-up comedy tour, with tickets sold directly through his website at mattmathews.com. It builds on his reputation as a live touring comedian rooted in Southern storytelling, with shows at venues like the Alabama Theatre in Birmingham.
Farm Chores With Matt Mathews is a recurring YouTube series where he invites fellow comedians and internet personalities to his working farm to help with real chores. The comedy comes from watching guests — most of whom have zero farm experience — struggle with genuine manual work while Matt plays the deadpan Southern host.
Guests have included Ms. Pat, Anjelah Johnson, Leo Skepi, Mojo Brookzz, Bobbi and Suki, and country artist Ella Langley, among others. The series has become one of Matt's signature formats, mixing celebrity cameos with unscripted farm chaos.
In one of the most talked-about Farm Chores episodes, comedian Ms. Pat nearly knocked Matt Mathews off his own tractor — a moment that became a standout clip from the series. It perfectly captures how the show generates comedy by putting real celebrities in real, unpredictable situations.
"When that thang get to thangin" is one of Matt Mathews' most recognized catchphrases and a recurring inside joke across his fanbase. It shows up consistently in his hashtags and comments, functioning as a piece of Southern-flavored humor that has taken on a life of its own within his community.
Bougie on a Budget is a recurring theme in Matt's content where he mines comedy from the gap between wanting to live upscale and actually staying frugal. It fits squarely into his broader comedic voice — proudly working-class Southern humor with a sharp eye for everyday lifestyle contradictions.
Yes, Matt Mathews is based in Alabama — he performs regularly at the Alabama Theatre in Birmingham and frequently tags Birmingham, AL in his content. His Southern roots are central to his farm lifestyle, his humor, and the audience he draws on tour.
Danae Hays is a comedian and recurring figure in Matt Mathews' comedy world, appearing regularly in his hashtags and content tagging. She seems to be a close creative collaborator rather than an occasional guest, showing up consistently alongside his stand-up and sketch content.
Matt Mathews is primarily a touring stand-up comedian who has built a major YouTube presence on top of his live career. The two run in parallel — he maintains an active world tour while uploading weekly videos, making him one of the few creators who operates seriously at both levels.
Matt Mathews' YouTube channel has grown to approaching 800,000 subscribers, with engagement that runs well above the typical comedy category average. He uploads every Monday and has shown strong recent growth, putting him in a tier where brand partnerships and tour cross-promotion are clearly working in his favor.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@matt-mathews · YouTube
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