Singapore
Mathilda is a Singapore-based lifestyle and sustainable fashion creator who built her following primarily on Instagram, documenting life as a young adult navigating her twenties in one of Southeast Asia's most dynamic cities.
Total Followers -0.4%
109K
Across YouTube, Instagram
Primary Platform
YouTube
2K followers · 2% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -150 -0.1% | +0 +0.0% | -150 |
| Last 30 days | +20 +1.1% | -482 -0.4% | +0 +0.0% | -462 |
| Last 90 days | +20 +1.0% | -1970 -1.8% | +0 +0.0% | -1950 |
| Last 365 days | +20 +1.0% | -1970 -1.8% | +0 +0.0% | -1950 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mathilda is a Singapore-based lifestyle and sustainable fashion creator who built her following primarily on Instagram, documenting life as a young adult navigating her twenties in one of Southeast Asia's most dynamic cities. Her content blends personal storytelling — captured through a self-described "HONEST POV" lens — with practical local guides covering free activities around Singapore, CBD wellness spots, and the city's thrifting scene. Inclusive and midsize fashion runs as a consistent thread across her posts, with a clear lean toward circular fashion and upcycling that reads as genuine commitment rather than passing trend.
Beyond posting, Mathilda has extended into active community-building through @inclusivethrifting.sg, which has hosted pop-up markets drawing over a thousand attendees and multiple vendors — a strong signal of real-world activation potential. She also maintains @mathilda.explores and @sage.soiree as separate channels, suggesting a multi-brand creator identity still taking shape. Her audience skews young, with the 18–34 bracket covering a large majority, and she draws meaningful reach from the US and UK alongside her core Singapore base. For brands operating in sustainable fashion, wellness, or Singapore lifestyle, she occupies a credible, community-grounded position, and her growing events footprint points toward a trajectory that extends well beyond purely digital influence.
Mathildaaaa reaches an audience concentrated in Singapore primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mathildaaaa's tier (Mid, 109K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
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@inclusivethrifting.sg is Mathildaaaa's Singapore-based thrifting community built around inclusive and midsize fashion. It reflects her commitment to circular fashion and sustainable secondhand style, themes that run through her content under hashtags like #midsizefashion, #circularfashion, and #upcyclingproject.
Yes — Mathildaaaa hosted a thrift market event in Singapore that drew over a thousand attendees and brought together more than 16 vendors across two days. The event is directly tied to her @inclusivethrifting.sg community and her broader mission around circular and inclusive fashion.
It is an ongoing series where Mathildaaaa challenges herself to do intimidating or unfamiliar things in her twenties and documents them publicly. One episode featured her DJing a full one-hour set at a fashion event, capturing the kind of outside-her-comfort-zone moments the series is known for.
Yes — she runs a recurring series called "free / basically free activities to do around Singapore" that has run well past episode 13. It has become a go-to resource for locals and budget-conscious visitors looking for affordable ways to explore the city.
HONEST POV is a YouTube series Mathildaaaa launched to share unfiltered, longer-form reflections on life. She describes it as a space for her uncensored perspective, extending the candid personal tone she built on Instagram and TikTok into full-length video.
Yes — midsize and inclusive fashion is one of the defining pillars of Mathildaaaa's content. Her @inclusivethrifting.sg account and consistent use of hashtags like #midsizefashion and #inclusivefashion show she specifically focuses on making sustainable and secondhand style accessible across body types.
Mental health is a recurring theme in Mathildaaaa's content, framed through her self-described identity as a "human figuring life out." Her HONEST POV YouTube series is built around unfiltered personal reflection, and mental health topics surface regularly in her hashtags and captions.
@mathilda.explores is one of Mathildaaaa's secondary Instagram accounts, focused on travel and exploration content. It sits alongside her main account and @inclusivethrifting.sg as part of a wider network of niche-specific channels she runs independently.
Yes, Mathildaaaa is active on TikTok under the handle @mathildaaaa06. She describes herself as primarily based on both Instagram and TikTok, with YouTube being a newer and more experimental addition to her platform mix.
Mathildaaaa is based in Singapore, and her content is deeply rooted in the local scene — from Singapore CBD recovery spots to her free-activities series and thrift markets. Her audience skews toward young adults in the 18–34 range, with Singapore and the United States making up the largest shares of her following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mathildaaaa · YouTube
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