Singapore
Mathilda is a Singapore-based lifestyle and sustainable fashion creator operating primarily on Instagram under the handle @m.athildaaaa, with a growing YouTube presence she describes as her space for longer, more unfiltered storytelling.
Total Followers -0.4%
109K
Across YouTube, Instagram
Primary Platform
YouTube
2K followers · 2% of audience
Engagement
2.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.1K–$5.3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -128 -0.1% | +0 +0.0% | -128 |
| Last 30 days | +10 +0.5% | -417 -0.4% | +0 +0.0% | -407 |
| Last 90 days | +19 +1.0% | -1838 -1.7% | +0 +0.0% | -1819 |
| Last 365 days | +19 +1.0% | -1838 -1.7% | +0 +0.0% | -1819 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mathilda is a Singapore-based lifestyle and sustainable fashion creator operating primarily on Instagram under the handle @m.athildaaaa, with a growing YouTube presence she describes as her space for longer, more unfiltered storytelling. Her content sits at the intersection of circular fashion, DIY upcycling, and relatable young-adult life documentation — a niche she has carved out deliberately through projects including @inclusivethrifting.sg, a platform advocating for size-inclusive secondhand fashion in Singapore, and @sage.soiree, a community events initiative. Her hashtag footprint — spanning circular fashion, upcycling hacks, midsize style, and Singapore shopping guides — reflects a creator who is as much a community organiser as a content producer, having hosted fashion markets drawing hundreds of attendees and vendors.
Her audience skews heavily toward the 18–34 demographic, with a notable split between her home market and a significant English-speaking diaspora following in the United States and United Kingdom — a reach pattern that positions her well for brands operating across Southeast Asian and Western markets simultaneously. Engagement on Instagram sits above the category baseline for her follower band, suggesting a genuinely invested community rather than passive reach. The combination of her sustainability ethos, event production track record, and the "honest, figuring-it-out" personal brand she leads with makes her a credible fit for ethical fashion labels, thrift-adjacent retail, and lifestyle brands targeting values-driven millennial and Gen Z consumers. As she develops her YouTube series and expands her community ventures, her trajectory points toward a multi-platform brand builder rather than a purely content-led creator.
Mathildaaaa reaches an audience concentrated in Singapore primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mathildaaaa's tier (Mid, 109K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
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@inclusivethrifting.sg is Mathildaaaa's Singapore-based thrifting community built around inclusive and midsize fashion. It reflects her commitment to circular fashion and sustainable secondhand style, themes that run through her content under hashtags like #midsizefashion, #circularfashion, and #upcyclingproject.
Yes — Mathildaaaa hosted a thrift market event in Singapore that drew over a thousand attendees and brought together more than 16 vendors across two days. The event is directly tied to her @inclusivethrifting.sg community and her broader mission around circular and inclusive fashion.
It is an ongoing series where Mathildaaaa challenges herself to do intimidating or unfamiliar things in her twenties and documents them publicly. One episode featured her DJing a full one-hour set at a fashion event, capturing the kind of outside-her-comfort-zone moments the series is known for.
Yes — she runs a recurring series called "free / basically free activities to do around Singapore" that has run well past episode 13. It has become a go-to resource for locals and budget-conscious visitors looking for affordable ways to explore the city.
HONEST POV is a YouTube series Mathildaaaa launched to share unfiltered, longer-form reflections on life. She describes it as a space for her uncensored perspective, extending the candid personal tone she built on Instagram and TikTok into full-length video.
Yes — midsize and inclusive fashion is one of the defining pillars of Mathildaaaa's content. Her @inclusivethrifting.sg account and consistent use of hashtags like #midsizefashion and #inclusivefashion show she specifically focuses on making sustainable and secondhand style accessible across body types.
Mental health is a recurring theme in Mathildaaaa's content, framed through her self-described identity as a "human figuring life out." Her HONEST POV YouTube series is built around unfiltered personal reflection, and mental health topics surface regularly in her hashtags and captions.
@mathilda.explores is one of Mathildaaaa's secondary Instagram accounts, focused on travel and exploration content. It sits alongside her main account and @inclusivethrifting.sg as part of a wider network of niche-specific channels she runs independently.
Yes, Mathildaaaa is active on TikTok under the handle @mathildaaaa06. She describes herself as primarily based on both Instagram and TikTok, with YouTube being a newer and more experimental addition to her platform mix.
Mathildaaaa is based in Singapore, and her content is deeply rooted in the local scene — from Singapore CBD recovery spots to her free-activities series and thrift markets. Her audience skews toward young adults in the 18–34 range, with Singapore and the United States making up the largest shares of her following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mathildaaaa · YouTube
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