Mathewfras

HWPO stands for Hard Work Pays Off, a phrase Mat Fraser built his competitive identity around. He turned it into HWPO Training, a fitness and programming brand he founded to bring his training methodology to athletes at all levels.

Mat Fraser retired from CrossFit competition after the 2020 CrossFit Games season, the year he claimed his fifth consecutive championship. Since retiring, he has focused on his brands HWPO Training, 321 Podium, and While on Earth rather than returning to the competitive floor.

Mat Fraser won the CrossFit Games five times in a row — in 2016, 2017, 2018, 2019, and 2020 — making him the most decorated champion in the event's history. He is also the only athlete to finish on the individual podium seven times, a record that still stands.

Sammy Moniz is Mat Fraser's fiancée and a content creator in her own right. She runs Feeding the Frasers, a recipe blog focused on the food that fuels their family, which has developed its own following alongside Mat's athletic content.

Yes — before he became a CrossFit athlete, Mat Fraser was the 2009 Junior National Champion in weightlifting. That elite Olympic lifting background is widely credited as a major reason for his dominance in the snatch and clean-and-jerk portions of CrossFit competition.

HWPO Training is a programming and coaching platform founded by Mat Fraser that delivers structured workout plans built around his competitive training philosophy. It is designed for serious CrossFit athletes and general fitness enthusiasts who want to follow a structured, coach-driven program.

321 Podium is a nutrition company that Mat Fraser co-founded, positioned around the performance and recovery needs of CrossFit and functional fitness athletes. The brand name references the podium finishes that defined his career.

Athletic Brewing is a non-alcoholic craft beer brand, and the partnership fits Mat Fraser's performance-first lifestyle — it lets him align with a social drinking culture without endorsing alcohol. The collaboration reflects a broader trend of elite athletes partnering with non-alcoholic options as the category has grown.

Yes, Rogue Fitness is listed among Mat Fraser's active brand partners. Rogue is the equipment manufacturer that has long been the official equipment sponsor of the CrossFit Games, so the relationship between Mat and Rogue is deeply tied to his competitive history.

Mat Fraser's largest following is on Instagram, where he has built an audience in the millions, while his YouTube channel under the handle @matfraserhwpotraining serves as his long-form training content hub. His content skews heavily toward a male audience in the 18–44 age range, consistent with the CrossFit and functional fitness demographic.