Brazil
Matheus Bortoli is a Brazilian entrepreneur and content creator whose output sits at the intersection of lifestyle vlogging, fitness culture, and digital marketing strategy.
Total Followers -0.1%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 82% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$31K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -193 -0.1% | +0 +0.0% | -193 |
| Last 30 days | -223 -0.0% | -797 -0.3% | +0 +0.0% | -1020 |
| Last 90 days | +21K +1.9% | -2343 -1.0% | +0 +0.0% | +19K |
| Last 365 days | +21K +1.9% | -2343 -1.0% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Matheus Bortoli is a Brazilian entrepreneur and content creator whose output sits at the intersection of lifestyle vlogging, fitness culture, and digital marketing strategy. Operating primarily out of Brazil, he built a multi-platform presence — anchored by Instagram, with a secondary TikTok footprint — by documenting his daily routine, training habits, and the behind-the-scenes reality of running a business. That business is Extreme Nutrition, a supplement brand he founded and leads as CEO, giving his content an unusually direct commercial backbone: he is simultaneously the creator and the brand he promotes. Hashtags like #bastidores (behind the scenes) and #empreendedorismo signal that entrepreneurial transparency is a core content pillar.
His audience skews toward Brazilian women aged 25–34, a demographic responsive to aspirational lifestyle and wellness content, which makes Extreme Nutrition a natural fit but also opens doors to broader health, productivity, and business-education partnerships. He positions himself explicitly as a creative marketing strategist — his bios claim 'global reference in creative marketing' — and his content increasingly blurs the line between personal brand and business case study. Engagement runs below category norms, suggesting the audience is broad and discovery-driven rather than deeply community-bound, which favors awareness-level brand campaigns over direct-response activations.
Matheusfbortoli reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Supplements / Nutrition, a clear signal of fit for brands in those categories. Demonstrated partners include Extreme Nutrition. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Supplements / Nutrition and related categories, Matheusfbortoli offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Matheusfbortoli's tier (Macro, 1.4M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Yes — Matheus Bortoli is the CEO and founder of Extreme Nutrition, a Brazilian supplements brand he built alongside his creator career. He regularly documents the company's growth and behind-the-scenes operations across his social channels under hashtags like #extremenutrition and #modoextreme.
The hashtag #extremeemconstrução — which translates roughly to "Extreme under construction" — is an ongoing content series in which Matheus documents the physical and operational development of the Extreme Nutrition brand. It functions as a long-running behind-the-scenes storyline that lets his audience follow the company's growth in real time.
Modo Extreme (Extreme Mode) is a mindset concept central to Matheus's personal brand and tightly linked to the Extreme Nutrition identity. It represents the disciplined, high-output approach to training, routine, and entrepreneurship that he promotes across his vlogs and business content.
Yes — through Extreme Nutrition, the supplements company he owns and leads as CEO. His content regularly covers supplementation topics under hashtags like #suplementos and #suplementacao, blending product promotion with genuine lifestyle and training content.
He occupies both spaces simultaneously, which is what makes his positioning unusual. He posts workout routines, daily-routine vlogs, and health content on one side, while also teaching creative marketing and content strategy on the other — describing himself as a "creator and strategist" and a global reference in creative marketing.
Mkt criativo (creative marketing) is Matheus's signature professional positioning — he identifies as a global reference in the field and regularly shares educational content around it using hashtags like #marketingcriativo and #conteudodigital. The premise is that creative content strategy, not traditional advertising, is how modern brands and entrepreneurs build audiences and sell products.
His vlogs center on his daily routine, training sessions, and honest lifestyle moments — his Instagram bio explicitly says "vida real" (real life) as a core pillar. A major recurring element is #bastidores (behind-the-scenes) footage from running Extreme Nutrition and building his business, which blurs the line between personal vlog and entrepreneurship content.
Given his audience profile — predominantly young adult women aged 25–34 with interests in fitness, health, routine, and entrepreneurship — he's a natural fit for supplements, wellness, lifestyle, and business-education brands. He is also his own sponsor in a meaningful sense, since Extreme Nutrition is his owned brand rather than a third-party partnership.
Matheus Bortoli is Brazilian, and the overwhelming majority of his audience is also based in Brazil. He creates all of his content in Portuguese, and his business, Extreme Nutrition, operates in the Brazilian market.
Instagram is where he has built his largest following, placing him in the Macro tier of Brazilian creators — well over one million followers on that platform alone. While he lists YouTube as his primary platform and also maintains a presence on TikTok, Instagram is the channel where his audience is most concentrated.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@matheusfbortoli · YouTube
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