Brazil
Mateus Kerr is a Brazilian drum educator and content creator whose work centers on structured percussion instruction under the banner 'Bateria do Zero ao Avançado' — a Portuguese-language curriculum that guides students from absolute beginner to advanced technique.
Total Followers +1.3%
185K
Across Instagram
Primary Platform
YouTube
185K followers · 100% of audience
Engagement
5.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 185,031 | +2K | 5.5% | 11 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +0.6% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +2K +1.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +6K +3.4% | +0 +0.0% | +0 +0.0% | +6K |
| Last 365 days | +6K +3.4% | +0 +0.0% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mateus Kerr is a Brazilian drum educator and content creator whose work centers on structured percussion instruction under the banner 'Bateria do Zero ao Avançado' — a Portuguese-language curriculum that guides students from absolute beginner to advanced technique. Operating primarily across Instagram and YouTube, he has built a mid-tier following while accumulating over twelve thousand enrolled students across Brazil and internationally, positioning himself firmly in the online music education space rather than the purely entertainment lane. His content is notably anchored in practical drumming technique, with recurring themes around gospel-style chops — a genre deeply embedded in Brazil's evangelical music culture — alongside general rudiment work and fills, suggesting his audience skews toward motivated learners rather than passive viewers.
His engagement rate running well above category norms points to a community that actively seeks instruction and interacts around skill development, which is a meaningful signal for brands targeting hobbyists, musicians, or education-adjacent consumers. The audience is predominantly Brazilian, young-adult to early-middle-age, and slightly female-leaning — an unusual demographic mix for a drumming channel that hints at broad accessibility in how he frames learning. Kerr's pricing model, with entry-level courses designed to suit the Brazilian consumer's purchasing power, reinforces a high-volume, accessible-education approach that creates a loyal, recurring student base. As digital music education continues expanding in Latin America, a creator with proven course infrastructure and a tightly engaged niche audience is well placed to attract instrument brands, music platforms, and online education technology partners.
Mateus_Kerr reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Mateus_Kerr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mateus_Kerr's tier (Mid, 185K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Mateus Kerr's course is called Curso de Bateria do Zero ao Avançado, which translates roughly to "Drums from Scratch to Advanced." It's a structured curriculum designed to take someone with zero drumming experience all the way through to advanced technique.
Mateus Kerr has taught over 12,800 students across Brazil and internationally through his online drum courses. That makes him one of the most widely enrolled Portuguese-language drum educators working online today.
Mateus Kerr's drum courses start from R$35, which he positions as an accessible entry point for Brazilian students and international Portuguese speakers alike. He offers multiple levels within the curriculum, so pricing scales depending on how far through the program a student wants to go.
Yes — gospelchops is a recurring theme in Mateus Kerr's content. Gospelchops refers to the technically demanding, syncopation-heavy drumming style that originated in gospel church music and has become a benchmark of advanced drum skill. He regularly posts and teaches this style alongside his core beginner-to-advanced curriculum.
Mateus Kerr uses WhatsApp as his primary enrollment channel — his Instagram bio directs interested students to message him there directly to get started. This setup lets him personally guide new students through the course options before they commit.
A virada is the Brazilian term for a drum fill — the transitional patterns a drummer plays between song sections to connect grooves or signal a change. Mateus Kerr features viradas prominently in his content under the hashtag #virada, treating them as a core skill within his curriculum rather than an advanced afterthought.
Yes — Mateus Kerr's own bio states the course has students across "Brasil/Mundo" (Brazil and the world), and a portion of his audience comes from countries like Portugal and the United States. The course is taught in Portuguese, so it's best suited for Portuguese speakers regardless of where they live.
It's built specifically for beginners — "do zero" literally means "from scratch" in Portuguese, and that's the explicit promise of the course structure. The curriculum then progresses through to advanced levels, so students don't need any prior drumming background to enroll.
#tocandobateriadozero translates to "playing drums from scratch" and functions as Mateus Kerr's signature branded hashtag, directly mirroring his course name and philosophy. It's the tag he and his students use to share beginner drumming progress and lesson content across social platforms.
Mateus Kerr is a Brazilian creator and his lessons are taught entirely in Portuguese. The vast majority of his audience is based in Brazil, though he also serves Portuguese-speaking students in Portugal and across the wider Portuguese-speaking diaspora internationally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mateus_kerr · YouTube
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