Martingarrix

About Martingarrix

Martin Garrix — born Martijn Gerard Garritsen in Amstelveen, Netherlands — is one of the most commercially successful DJs and producers to emerge from the Dutch electronic music scene. His trajectory accelerated dramatically in 2013 when he released 'Animals' at just 17 years old, a progressive house track that topped charts across Europe and established him as a genuine crossover artist rather than a festival-circuit specialist. Since then, he has built a catalogue of high-profile collaborations that span genres: Dua Lipa on 'Scared to Be Lonely', Bono and The Edge on the UEFA Euro 2020 anthem 'We Are the People', Khalid, Macklemore, and most recently Ed Sheeran on 'Repeat It'. He founded his own imprint, STMPD RCRDS, which now serves both as a release vehicle for his own output and a platform for emerging electronic artists, signalling a deliberate pivot from performer to music entrepreneur.

Across Instagram and YouTube, Garrix maintains a combined audience running well into the tens of millions, skewing toward 18-to-34-year-olds with a slight male majority — a demographic profile well-aligned with energy drink, sportswear, and consumer-tech categories. His Instagram engagement rate runs notably above the category median for artists at his scale, reflecting a fanbase that tracks his release cycles and tour announcements closely rather than passively following. Content centres on official music video drops, behind-the-scenes festival footage, and collaborative artist moments, with his Americas Tour currently anchoring the feed. The STMPD RCRDS branding appears consistently across his hashtag usage, reinforcing label identity alongside personal brand. With the Ed Sheeran collaboration bringing crossover pop audiences into his orbit and a heavy touring schedule keeping live-event relevance high, Garrix is positioned to sustain appeal to premium sponsors seeking reach across English-speaking markets, particularly the United States and United Kingdom, which together account for the dominant share of his audience.

Why brands partner

Martingarrix reaches an audience concentrated in NLD primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Engagement on Instagram runs around 5.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.