Marthasjournal is an Estonian creator whose content centers on bullet journaling, doodling, and analog planning — a niche that sits at the intersection of art, productivity, and stationery culture.
Total Followers -0.2%
87K
Across Instagram
Primary Platform
YouTube
87K followers · 100% of audience
Engagement
7.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.7K–$4.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 86,594 | -199 | 7.9% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -199 -0.2% | +0 +0.0% | +0 +0.0% | -199 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Marthasjournal is an Estonian creator whose content centers on bullet journaling, doodling, and analog planning — a niche that sits at the intersection of art, productivity, and stationery culture. Her Instagram bio, rendered in stylized small caps and anchored with the Estonian flag, signals a deliberate aesthetic sensibility that carries through her content approach. Under hashtags like #bujo, #planwithme, and #drawwithme, she produces work consistent with the broader bullet journal community: spread walkthroughs, doodle tutorials, and planner inspiration that blend functional organization with hand-drawn artistry. Despite a micro-scale following, her engagement rate runs at roughly five times the category median — a strong indicator that her audience is composed of active practitioners rather than passive scrollers.
Her audience skews heavily female and clusters in the millennial-to-early-Gen-Z bracket, with the 25–34 cohort forming the largest segment — a demographic that consistently over-indexes on stationery, journaling, and lifestyle organization content. Geographic reach is predominantly English-speaking, with the United States and United Kingdom together accounting for a majority of her followers, which positions her well for brand partnerships with stationery brands, paper goods companies, and productivity tool makers targeting that market. A gap in recent posting activity as of late 2026 suggests a period of reduced output, though strong pre-existing engagement tends to hold in tight creative communities like the bujo niche. If posting cadence resumes, her highly loyal, craft-oriented audience makes her a focused fit for brands seeking genuine community alignment over raw reach.
Marthasjournal reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories. As an art creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 7.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows art content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in art and related categories, Marthasjournal offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marthasjournal's tier (Micro, 87K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, marthasjournal is an Estonian creator — she includes the Estonian flag emoji in her Instagram bio alongside her age and content description. Despite being based in Estonia, she posts in English and has built a following that skews heavily toward English-speaking markets, with the United States and United Kingdom as her two largest audience countries.
marthasjournal combines bullet journaling with original doodles and illustrations — her Instagram bio describes her content as "journal & doodles" in exactly those words. She participates in both the #drawwithme and #bulletjournal communities, making her a crossover creator between planner culture and casual illustration rather than a pure planning account.
Yes, plan-with-me style content is a core part of marthasjournal's output, and she regularly uses the #planwithme hashtag alongside broader bullet journal community tags like #bujo and #bujoideas. This format lets her walk followers through her actual planning process in a visually structured way, which resonates strongly with the journaling community.
marthasjournal leans into the core bullet journal community tags — #bulletjournal, #bujo, #bulletjournaling, #bujoideas, and #bujoinspo — alongside crossover tags like #planwithme, #drawwithme, #stationery, and #showmeyourplanner. This tagging approach positions her at the intersection of the planning community and the broader visual art and stationery world.
Yes, marthasjournal posts in English despite being Estonian, which is part of why her audience is concentrated in the United States and United Kingdom rather than in Estonia itself. She has effectively built an English-language community around bullet journaling from a non-English-speaking country, which is a notable feat for a Micro-tier creator.
marthasjournal's engagement rate runs well above the category average — more than five times the typical benchmark for creators in her space. This is characteristic of tight-knit niches like bullet journaling, where audiences are highly passionate and genuinely invested in the content rather than passive scrollers, and where community identity plays a big role in interaction.
Yes, marthasjournal is embedded in the stationery and bullet journal community, using tags like #stationery, #bujoinspo, and #showmeyourplanner that signal she speaks directly to planner and stationery enthusiasts. This positions her as a trusted voice within a passionate subculture rather than a general lifestyle creator.
YouTube is listed as marthasjournal's primary platform, though her most established and engaged community is visible through her Instagram presence, where she has grown a following in the Micro tier. If you're looking for her content, checking both her YouTube channel and Instagram is the best approach.
marthasjournal's Instagram bio states she is 27 years old. She is an Estonian creator who has built a tightly engaged international community around bullet journaling and doodle content despite coming from a relatively small non-English-speaking country.
marthasjournal's audience is predominantly female — around 71% — and skews toward the 25–34 age range, which is the core demographic for bullet journal and planner content globally. Her top countries are the United States, United Kingdom, India, and Portugal, reflecting the wide international reach of the English-language bujo community.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@marthasjournal · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.