Australia
Mark (@markp_) is a Melbourne-based digital creator whose content sits at an unusual intersection of craft hobby, pop-culture fandom, and everyday lifestyle.
Total Followers +0.9%
94K
Across Instagram, TikTok
Primary Platform
19K followers · 20% of audience
Engagement
6.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $480–$1.3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +106 +0.5% | +119 +0.2% | +0 +0.0% | +225 |
| Last 30 days | +645 +3.4% | +194 +0.3% | +0 +0.0% | +839 |
| Last 90 days | +0 +0.0% | +924 +1.2% | +0 +0.0% | +924 |
| Last 365 days | +0 +0.0% | +924 +1.2% | +0 +0.0% | +924 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| ebayau Sponsorship | Sponsored content | Jul 2026 | — | |
| Diet Coke Food & Beverage | Sponsored content | 2026 | — |
Mark (@markp_) is a Melbourne-based digital creator whose content sits at an unusual intersection of craft hobby, pop-culture fandom, and everyday lifestyle. Operating across Instagram and TikTok, he has built a following around junk journaling — a tactile, scrapbook-adjacent hobby that involves repurposing packaging, stickers, and ephemera into decorated journals — with themed editions built around properties like Toy Story, Pokémon, and the Netflix series Heartstopper. His channel identity blends the hands-on (DIY tutorials, stationery hauls, craft supply recommendations) with the casual (food finds, personal life moments, a running Diet Coke fixation), giving the feed a warm, personality-driven texture rather than a polished editorial one. The rainbow flag in his TikTok bio situates him naturally within LGBTQ+ lifestyle spaces, and references to Japanese stationery brands like Travelers' Factory point to genuine engagement with the global craft and stationery community.
Despite sitting in the micro tier by follower count, Mark's engagement rate runs well above category norms on both platforms — a signal that his audience is genuinely invested rather than passively accumulated. That audience skews young and male, predominantly Australian but with meaningful reach into the United States and United Kingdom, which broadens his appeal to English-language craft and fandom brands beyond the domestic market. His eBay AU partnership is a logical fit, given that auction and second-hand platforms align directly with the trinket-hunting, fun-finds dimension of his content. As junk journaling and analog craft hobbies continue to grow on short-form video, Mark is positioned as an authentic voice in a niche that still has room to scale — particularly for brands in stationery, collectibles, fandom merchandise, and lifestyle retail looking for a creator whose recommendations carry genuine community weight.
Markp_111 reaches an audience concentrated in Australia primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Food & Beverage, a clear signal of fit for brands in those categories. Demonstrated partners include ebayau and Diet Coke. Engagement on Instagram runs around 6.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Food & Beverage and related categories, Markp_111 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Markp_111's tier (Micro, 94K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Junk journaling is a mixed-media craft where you assemble pages from scraps, packaging, found ephemera, and trinkets to build a handmade book full of texture and personality. It's central to markp_'s content — they regularly share themed builds across Instagram and TikTok in a 'junk journal with me' style, with editions inspired by everything from Toy Story 5 to PokéPark Kanto.
Yes — markp_ put together a Toy Story 5 themed junk journal using bits of TS packaging and collectible ephemera, sharing the build process as a 'junk journal with me' video. It's part of a recurring pattern of pop-culture themed builds that sit alongside their crafting and lifestyle content.
Miniverse is a brand that produces collectible miniature food replicas, popular among crafters and trinket collectors. Markp_ posts Miniverse and Miniverse Remix content because the tiny collectibles align naturally with their love of fun finds and junk journaling aesthetics, making them a recurring fixture on the channel.
Yes — markp_ uses hashtags including #heartstopperforever, engaging with the beloved LGBTQ+ graphic novel and Netflix series. This connects to their identity as an openly LGBTQ+ creator whose content weaves pop-culture fandom together with craft, lifestyle, and fun finds.
Markp_ has posted Japan travel content using hashtags like #japantravel and #traveljournal, and has tagged Travelers' Factory — a famous Japanese stationery brand — in their junk journal builds. The overlap between travel and craft is a recurring thread, with the Japan trip feeding directly into themed journal editions like their PokéPark Kanto build.
Yes — markp_ has posted a '5 things worth the money, crafty boi / junk journal edition' video rounding up products they genuinely stand behind for the journaling community. It's the kind of honest, opinion-led format that resonates strongly with niche craft audiences looking for real recommendations rather than generic reviews.
Yes — markp_ partnered with eBay Australia on sponsored Instagram content in 2026. The partnership is a natural fit given that eBay is a go-to platform for sourcing vintage ephemera, stickers, and craft supplies — exactly the kind of thing markp_'s junk journaling audience actively hunts for.
Markp_ includes a rainbow flag emoji openly in their public TikTok bio and regularly engages with LGBTQ+ media like Heartstopper, making their identity clear. That inclusive tone runs through their broader lifestyle and pop-culture content, and is part of what shapes the community around their channel.
Yes — markp_ is active on both platforms and even calls out their TikTok following directly in their Instagram bio. Engagement runs well above the typical category median on both, pointing to an audience that is genuinely invested rather than passively following.
Markp_ is based in Melbourne, Australia, which they mention upfront in both their Instagram and TikTok bios. The majority of their audience is also Australian, though they draw a meaningful secondary following from the United States and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@markp_111 · Instagram
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