United States
Mark J. Kohler is a Utah-based CPA and attorney who has spent more than three decades advising American small-business owners on tax strategy, legal structures, and wealth building.
Total Followers +0.1%
923K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
615K followers · 67% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.2K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -37 -0.0% | +0 +0.0% | -37 |
| Last 30 days | +984 +0.2% | -185 -0.1% | -92 -0.1% | +707 |
| Last 90 days | +4K +0.7% | -395 -0.3% | -92 -0.1% | +4K |
| Last 365 days | +4K +0.7% | -395 -0.3% | -92 -0.1% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Directed IRA Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| KKOS Lawyers Legal / Professional Services | Founder / owned brand | YouTube | Long-term | — |
| Main Street Business Media / Podcast | Founder / owned brand | YouTube | Long-term | — |
Mark J. Kohler is a Utah-based CPA and attorney who has spent more than three decades advising American small-business owners on tax strategy, legal structures, and wealth building. He is Senior Partner at KKOS Lawyers and co-founded Directed IRA, a self-directed retirement platform that has appeared on the Inc. 5000 list, giving him operating credibility beyond content creation alone. A five-time bestselling author and frequent national speaker, Kohler built his YouTube presence by translating dense tax code into decision-ready advice — covering topics from LLC audit risk and S-corp structuring to retirement account sequencing and crypto taxation.
His audience skews heavily toward established working adults and business owners, with nearly half aged 45 and older and a strong male majority — a demographic that actively seeks actionable financial guidance rather than passive entertainment, which helps explain his engagement rate running well above category norms. Sponsored content has centered on Directed IRA, reinforcing his positioning as a practitioner-turned-educator rather than a generalist finance influencer. With consistent upload cadence, a cross-platform presence, and a built-in funnel into his own professional services and software products, Kohler occupies a defensible niche at the intersection of legal education and entrepreneurial finance.
Markjkohler reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Legal / Professional Services, Media / Podcast, a clear signal of fit for brands in those categories. Demonstrated partners include Directed IRA and KKOS Lawyers. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Legal / Professional Services and related categories, Markjkohler offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Markjkohler's tier (Mid, 923K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Mark J. Kohler holds dual credentials as a Certified Public Accountant and a licensed attorney, which is uncommon and central to his brand identity. That combination lets him advise small business owners on tax strategy and legal structure simultaneously — areas that overlap constantly when setting up LLCs, S-corps, trusts, and retirement accounts.
Directed IRA is a self-directed IRA custodian that Mark J. Kohler co-founded, allowing investors to hold alternative assets — including real estate and cryptocurrency — inside tax-advantaged retirement accounts. The company ranked No. 391 on the Inc. 5000 list of fastest-growing private American companies, signaling significant traction among entrepreneurial investors.
KKOS Lawyers is a national law firm where Mark J. Kohler serves as Senior Partner, focused on tax strategy, entity formation, and asset protection for small business owners. The firm operates alongside his Directed IRA platform and Main Street Business brand as part of his broader ecosystem for entrepreneurial clients.
Kohler has highlighted IRS audit data showing that single-member LLCs treated as disregarded entities face substantially higher audit rates compared to other business structures. His argument is that electing S-corp tax status or restructuring your entity can meaningfully reduce audit exposure — a cornerstone of the tax-planning advice he pushes consistently across his channels.
Mark Kohler's "Crypto Grandma" is his mother Shari, whom he celebrated turning 90 in a social media post that highlighted her enthusiasm for cryptocurrency investing. He uses her story to reinforce his message that alternative assets like crypto aren't only for young or ultra-wealthy investors.
Yes, Kohler has produced content specifically arguing that family office structures — traditionally associated with ultra-high-net-worth dynasties — can be adapted and made practical for successful small business owners and entrepreneurs. His "Family Office: Not Just for Billionaires" short distills this into a broader theme of bringing advanced wealth strategies to Main Street.
Main Street Business is Mark J. Kohler's podcast brand, aimed at everyday entrepreneurs seeking practical tax, legal, and financial guidance — distinct from advice aimed at large corporations or institutional investors. It ties directly into his KKOS Lawyers and Directed IRA platforms, forming a content-to-service funnel around small business ownership.
Mark J. Kohler is a five-time bestselling author, with books centered on tax reduction, business ownership, and financial freedom for entrepreneurs. His books are consistent with his video content — practical, strategy-driven guides designed for business owners who want to legally minimize their tax burden and build long-term wealth.
Crypto inside a self-directed IRA is a recurring theme across Kohler's content, directly connected to his Directed IRA platform, which is built to hold alternative assets — including cryptocurrency — in tax-advantaged accounts. His use of crypto and blockchain hashtags alongside retirement planning content reflects how tightly he ties these two topics together.
Kohler has laid out a prioritized sequence for retirement savings aimed at entrepreneurs, stressing that the order in which you fund different tax-advantaged vehicles matters as much as the amount you contribute. His framework typically favors accounts available specifically to self-employed individuals and business owners — structures that most traditional employees don't have access to — before moving to taxable investing.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@markjkohler · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.