United States
Marissa Leschber is a Dallas-based TikTok creator whose content centers on her life as a Dallas Cowboys Cheerleader, a role that gained considerably broader public attention following the Netflix…
Total Followers +1.5%
192K
Across TikTok
Primary Platform
YouTube
192K followers · 100% of audience
Engagement
10.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
Marissa Leschber was confirmed as one of eight group leaders on the DCC squad heading into the 2026-27 NFL season, a step up in team seniority.
Then-Marissa Phillips married college sweetheart Braden Leschber on June 3, 2025 in Italy — one of Dallas' most-read society stories of 2025 — adopting the surname Leschber.
After appearing in Season 1, Leschber (then Phillips) was part of the Netflix docuseries' second season, which began streaming June 18, 2025.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 191,800 | +3K | 10.2% | 4 | 5 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +403 +0.2% | +0 +0.0% | +0 +0.0% | +403 |
| Last 30 days | +3K +1.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +7K +3.5% | +0 +0.0% | +0 +0.0% | +7K |
| Last 365 days | +7K +3.5% | +0 +0.0% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Marissa Leschber is a Dallas-based TikTok creator whose content centers on her life as a Dallas Cowboys Cheerleader, a role that gained considerably broader public attention following the Netflix docuseries 'America's Sweethearts: Dallas Cowboys Cheerleaders.' Her posts pull viewers into the DCC world directly — training camp in Oxnard, California, photoshoots, travel, and the day-to-day relationships formed with fellow squad members. That behind-the-scenes intimacy is the engine of her content: casual, warm, and rooted in a genuine insider perspective rather than a polished influencer persona. Her audience is overwhelmingly young and female, consistent with the DCC fandom demographic that the Netflix series dramatically expanded.
With an engagement rate running well above the category median, Leschber's mid-tier following punches significantly above its weight in terms of audience responsiveness — a signal that her viewers are genuinely invested rather than passive scrollers. She manages her brand partnerships through The Sociable Society, positioning herself for deals in lifestyle, fashion, and retail adjacencies; a recurring Target presence in her content reflects accessible, everyday consumer appeal. As the DCC docuseries continues to fuel cultural interest in the squad, creators like Leschber who offer authentic squad-member perspectives are well placed to convert that fandom attention into sustained creator careers, particularly within sports lifestyle and women's entertainment verticals.
Marissa.Leschber reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 10.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Marissa.Leschber offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marissa.Leschber's tier (Mid, 192K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
A caption Marissa posted about her "final cameo shoot" strongly signals she has retired or wrapped up her active time on the Dallas Cowboys Cheerleader squad. DCC members traditionally do a Cameo platform shoot during their tenure, so marking it as final points to a departure from the team. She continues posting content rooted in her DCC experience and the cheerleading community she built over her time on the squad.
Marissa regularly uses the hashtag #americassweethearts, which is tied to the Netflix docuseries following the Dallas Cowboys Cheerleaders. As an active DCC member during the period the show covers, she is connected to the world the series documents, and many fans first discover her TikTok through that connection. Her behind-the-scenes training camp content pairs naturally with what viewers of the show are searching for more of.
Charly Barby is a fellow Dallas Cowboys Cheerleader and close friend Marissa has tagged in celebratory posts about their shared DCC season. Marissa described doing "this year" with Charly by her side, suggesting the two went through the same squad season or training camp together. Their friendship is part of the tight-knit DCC social circle that fans of the squad love to follow across social media.
Boot buddies is a DCC training camp tradition where two cheerleaders are paired together for support and accountability during the high-pressure camp process. Marissa uses the hashtag #bootbuddies, and her Oxnard roommate Ava Lahey appears to be her partner during their training camp stint. The boot buddy bond is one of the most beloved parts of DCC culture, and fans eagerly track these pairings on social media.
Oxnard is where the Dallas Cowboys hold their annual summer training camp, and the DCC squad joins the team there each year for the full camp duration. Marissa's Oxnard posts capture the behind-the-scenes reality of cheerleader camp life — roommate moments, rehearsals, and squad bonding that fans of the DCC simply cannot get anywhere else. It consistently drives her highest engagement because viewers love the genuine insider perspective.
Marissa Leschber has been active on Cameo, the platform where fans pay for personalized video shoutouts from their favorite creators and athletes. She used the hashtag #cameo and referenced an official Cameo photoshoot in her posts during her time with the DCC, suggesting a formal arrangement tied to her squad membership. Fans of the Dallas Cowboys Cheerleaders frequently use Cameo to get personalized messages directly from squad members.
Ava Lahey is a fellow Dallas Cowboys Cheerleader who shared a room with Marissa during DCC training camp in Oxnard, California. Marissa tagged her in a post with the caption "Oxnard roomie checkkkkk!!!" capturing the close friendships that form during the intensive camp season. Both are part of the DCC friend group that followers of the #dcc TikTok community enjoy keeping up with.
The Sociable Society is the management or talent agency handling Marissa's brand partnership and sponsorship inquiries, reachable through the business email listed in her TikTok bio. It acts as her professional point of contact for brands looking to collaborate on sponsored content deals. Creators at her level in the Mid tier commonly work with a management group to structure inbound brand opportunities.
Marissa Leschber is based in Dallas, Texas, which aligns directly with her identity as a Dallas Cowboys Cheerleader. Her TikTok bio explicitly lists Dallas, TX, and the bulk of her content is tied to the Cowboys organization and the DCC squad's calendar. Her audience skews heavily American, with the majority of her followers located in the United States.
Marissa's TikTok is built around her life as a Dallas Cowboys Cheerleader — training camp footage from Oxnard, squad friendships like those with Charly Barby and Ava Lahey, official Cameo shoots, and the behind-the-scenes glamour of the DCC world. She mixes that in with relatable everyday content like Target shopping finds and city trips to places like New York, giving her feed a grounded personality beyond the glam. That contrast is a core reason her engagement runs well above the typical category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@marissa.leschber · YouTube
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