Thailand
Marion's Kitchen is the food brand founded by Marion Grasby, an Australian-Thai cook who gained wider recognition as a contestant on MasterChef Australia in 2010.
Total Followers +2.6%
297K
Across Instagram
Primary Platform
297K followers · 100% of audience
Engagement
1.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.5K–$10K / IG post
The series premiered with the episode 'From The City To The Coast' in April 2025, marking a new chapter in Marion's broadcast presence beyond social media.
She appeared in two Season 8 episodes of the SBS food series, in April and August 2025, showcasing dishes including a signature chicken recipe.
A feature on Business Builders Australia highlighted her portfolio spanning Marion's Kitchen, MAKO Performance Cookware, Asoke Homewares, and CookDineHost, built after bootstrapping from scratch.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 296,984 | +8K | 1.0% | 7 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +505 +0.2% | +0 +0.0% | +0 +0.0% | +505 |
| Last 30 days | +8K +2.6% | +0 +0.0% | +0 +0.0% | +8K |
| Last 90 days | +28K +9.3% | +0 +0.0% | +0 +0.0% | +28K |
| Last 365 days | +28K +9.3% | +0 +0.0% | +0 +0.0% | +28K |
Daily follower snapshots from CreatorDB's longitudinal index.
Marion's Kitchen is the food brand founded by Marion Grasby, an Australian-Thai cook who gained wider recognition as a contestant on MasterChef Australia in 2010. Drawing on her Thai heritage and Australian upbringing, Grasby built a content platform centered on accessible Southeast Asian and Asian-inspired cooking — weeknight fried rice, katsu, one-pan meals, and simple egg dishes that translate traditional flavors into approachable home-cooking formats. The brand maintains an active presence across Instagram and YouTube, supported by a growing product line of sauces and pantry staples stocked at Coles, Woolworths, and IGA.
Marionskitchen reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Food & Beverage / CPG, a clear signal of fit for brands in those categories. Demonstrated partners include Marion's Kitchen. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in Food & Beverage / CPG and related categories, Marionskitchen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marionskitchen's tier (Mid, 297K combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Marion Grasby became a fan favourite after competing on MasterChef Australia in 2010, where she was one of the show's standout contestants. That platform launched her into a full-time food career and ultimately led to the creation of the Marion's Kitchen brand and product range.
Marion Grasby is Thai-Australian — her mother is Thai and her father is Australian, and that dual heritage sits at the core of everything Marion's Kitchen does. Her deep connection to Thai and broader Asian cuisine is what makes the recipes feel authentic rather than adapted, which explains why the brand draws a notable audience in Thailand as well as Australia.
Marion's Kitchen products are available at Coles, Woolworths, and IGA supermarkets across Australia, making them easy to pick up alongside a regular grocery shop. The retail range includes sauces, curry pastes, and cooking kits built around the Asian flavours Marion is known for online.
Yes, Marion's Kitchen produces a line of Asian-inspired sauces, curry pastes, and meal kits sold in major Australian supermarkets including Coles, Woolworths, and IGA. The products are designed to bridge the gap between her recipe videos and what home cooks can actually pull off on a weeknight.
Marion Grasby has published multiple cookbooks centred on making bold Asian flavours achievable at home, extending the same philosophy behind her social content into a printed format. The books cover a broad range of Asian cuisines with the same accessible, no-fuss approach her online audience expects.
Marion Grasby has been based in Thailand for a significant part of her career, which adds firsthand authenticity to the Thai and Southeast Asian recipes she shares. She maintains strong ties to Australia through her product retail partnerships and her core audience, which is still largest there.
Marion's Kitchen focuses heavily on Japanese and Thai-inspired dishes made approachable for everyday home cooks, with content regularly covering katsu, fried rice, fish dishes, and one-pan meals. The style leans toward bold, restaurant-quality flavours delivered through techniques that don't require specialist equipment or hard-to-find ingredients.
Marion's Kitchen is the brand account founded by Marion Grasby, sitting separately from her personal profile at @mariongrasby. The brand account handles the product, recipe, and shopping-related content, while Marion's personal presence ties back into it as the creative face behind the range.
Marion's Kitchen products are primarily distributed through Australian supermarkets — Coles, Woolworths, and IGA — and in-store availability in the US or UK is limited. That said, the US and UK together make up a substantial share of the brand's online audience, so international fans mostly engage through the recipes and social content rather than the retail range.
Marion's Kitchen posts daily on Instagram, which is where the bulk of the brand's community engagement happens, and also maintains a long-running YouTube presence. The audience skews female and is concentrated in Australia, the United States, and the United Kingdom, with a notable segment in Thailand reflecting Marion Grasby's heritage.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@marionskitchen · Instagram
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