United States
Marieforleo is a creator with a presence on YouTube (1,010,000 followers), Instagram (935,953 followers), TikTok (75,100 followers), based in United States.
Total Followers -0.0%
2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1M followers · 50% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -187 -0.0% | +120 +0.2% | -67 |
| Last 30 days | +0 +0.0% | -374 -0.0% | +98 +0.1% | -276 |
| Last 90 days | +0 +0.0% | -655 -0.1% | +1K +1.6% | +577 |
| Last 365 days | +0 +0.0% | -655 -0.1% | +1K +1.6% | +577 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| B-School Online Education / Business Coaching | Founder / owned brand | YouTube | 2010–Long-term | — |
| Time Genius Online Education / Productivity | Founder / owned brand | Long-term | — | |
| Portfolio Books (Penguin Random House) Publishing | Long-term partnership | YouTube | 2019–Long-term | — |
Marieforleo is a creator with a presence on YouTube (1,010,000 followers), Instagram (935,953 followers), TikTok (75,100 followers), based in United States. Their content sits in the business & self-help space. Their YouTube bio reads: "Named by Oprah as a thought leader for the next generation, Marie Forleo is on a mission to help you succeed in life and in business. Her instant #1 New York Times bestselling book, Everything is Figureoutable, will train your brain to thin". The full audience and engagement breakdown is below.
Marieforleo reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Online Education / Business Coaching, Online Education / Productivity, Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include B-School and Time Genius. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Online Education / Business Coaching and related categories, Marieforleo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marieforleo's tier (Macro, 2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
B-School is Marie Forleo's flagship online business training program, built to help entrepreneurs and aspiring business owners create profitable, purposeful companies. It covers marketing, sales, branding, and mindset, and has enrolled tens of thousands of students worldwide since its launch in the early 2010s.
Yes, Everything is Figureoutable debuted at #1 on the New York Times bestseller list when it was published in 2019. The title encapsulates the core philosophy Marie Forleo has built her entire brand around — that any problem or setback can be worked through with the right mindset and resourcefulness.
Yes, Oprah Winfrey gave Marie Forleo that endorsement, and it remains one of the most prominent credentials she references across her platforms. Forleo has also appeared on Super Soul Sunday, which introduced her to millions of people in the personal development and spirituality space.
Before building her online education brand, Marie Forleo worked as a bartender, a hip-hop dance instructor, an editorial assistant at Vogue, and a Nike master trainer — often holding several of those jobs at the same time. She credits that multi-job period directly in her content as proof you can build a business without abandoning your current income.
Time Genius is one of Marie Forleo's signature online courses, focused on productivity and time management for entrepreneurs and busy professionals. It reflects her broader mission of helping people build successful businesses without burning out or sacrificing the life they're working toward.
MarieTV is Marie Forleo's award-winning YouTube show, which has been running for well over a decade and covers business strategy, personal development, relationships, and life advice. Episodes typically use a Q&A or interview format, and the show is the content backbone of her brand alongside B-School.
Marie Forleo is one of the most vocal mainstream advocates for multi-passionate people — those who have many interests and resist pressure to pick just one career or business direction. She argues that combining diverse skills is a competitive advantage, not a flaw, and her own background spanning dance, fitness, fashion media, and coaching is her proof point.
No — Marie Forleo actively teaches the opposite, pointing to her own experience of bartending and juggling multiple side jobs while she built her coaching practice from scratch. Her practical, low-risk approach to entrepreneurship is a big reason her audience skews toward women in their twenties and thirties who are still in traditional employment.
Marie Forleo is based in New York City and grew up in New Jersey, though her business operates almost entirely online and her audience is global. Close to 80% of her following is in the United States, with a meaningful secondary audience in the UK and Canada.
Marie Forleo has built a combined audience of over 2 million across YouTube and Instagram, which places her in the Macro creator tier for business and personal development. Her engagement rates run well above the category average, particularly on YouTube, which reflects a loyal core audience rather than passive subscribers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@marieforleo · YouTube
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