Indonesia
Mariefeandjakesnow is the shared handle for Marie, a German national, and Jake, an Australian — a couple who built their following around travel content before evolving into a family lifestyle and hospitality brand.
Total Followers -0.2%
2.5M
Across Instagram, YouTube, TikTok
Primary Platform
1.6M followers · 66% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $20K–$46K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +165 +0.0% | +0 +0.0% | -79 -0.0% | +86 |
| Last 30 days | -4286 -0.3% | +301 +0.4% | +79 +0.0% | -3906 |
| Last 90 days | -14838 -0.9% | +506 +0.7% | +5K +0.7% | -8893 |
| Last 365 days | -14838 -0.9% | +506 +0.7% | +5K +0.7% | -8893 |
Daily follower snapshots from CreatorDB's longitudinal index.
Mariefeandjakesnow is the shared handle for Marie, a German national, and Jake, an Australian — a couple who built their following around travel content before evolving into a family lifestyle and hospitality brand. Based between Bali and Mallorca, they document aspirational slow travel alongside the realities of raising young children, expanding their story from a couples' travel diary into a family-of-four narrative. Beyond content creation, they have moved into hotel founding and investing, adding commercial depth that sets them apart from pure lifestyle accounts and giving their audience a genuine build-in-public business thread running alongside the travel and parenting content.
Their audience skews heavily female and concentrates in the 25–34 bracket, with meaningful reach into Hong Kong and Southeast Asia alongside English-speaking Western markets — a geographic spread well suited to premium travel and lifestyle advertisers targeting affluent millennial women. Instagram remains their anchor platform by raw reach, though TikTok shows considerably stronger engagement, suggesting short-form content is resonating with a more reactive segment of their following. The blend of luxury travel credentials, candid parenting content, and active hospitality entrepreneurship positions the duo well for partnerships across hotel groups, family lifestyle brands, and premium consumer goods as their domestic and business narratives continue to mature together.
Mariefeandjakesnow reaches an audience concentrated in Indonesia primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in travel and related categories, Mariefeandjakesnow offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mariefeandjakesnow's tier (Macro, 2.5M combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Marie and Jake describe their origin as a German and Aussie holiday love story, meaning they met while traveling on vacation. That romantic travel backstory became the foundation of their entire brand, which their audience has followed as it evolved from couple travel content into family life and entrepreneurship.
Marie is German and Jake is Australian, making them an international couple whose different cultural backgrounds show up throughout their content. Their dual-nationality identity is a core part of how they present themselves, and it feeds naturally into a lifestyle that spans continents.
Yes — their YouTube channel bio describes them as hotel founders and investors, signaling a major shift beyond content creation into hospitality entrepreneurship. This business dimension sets them apart from most travel creator couples and is a recurring theme in their content alongside parenting and travel.
The couple splits their life between Bali, Indonesia and Mallorca, Spain, which their TikTok bio names explicitly as their two home bases. This dual-base setup — island life in Southeast Asia and a Mediterranean finca lifestyle in Europe — is central to what they document.
Their content and hashtags regularly reference a Finca — a traditional Spanish country estate — suggesting they own or are closely tied to a property of that kind on the island. Finca life in Mallorca appears alongside their Bali-based content as one of their two signature lifestyle settings.
Their son is named Oscar, and their second child — a baby girl — was announced as arriving soon in their most recent posts. Their bio references the "two under two" phase of parenthood, meaning both children are under two years old at the same time.
Two under two is a parenting term for having two children both younger than two years old simultaneously, which is widely regarded as one of the most demanding periods of early parenthood. Marie and Jake have been open about navigating this phase while continuing to travel, run their hotel business, and create content.
Rather than leaving travel behind, they folded family life directly into their travel identity — adding parenting vlogs, family hotel stays, and glimpses of domestic life in Bali and Mallorca. Their YouTube bio captures the arc neatly: they went from travel influencer couple to parents, hotel founders, and investors.
Perhaps unexpectedly for a German-Australian couple based in Bali and Mallorca, their single largest audience bloc is in Hong Kong, followed by Indonesia and the United States. This strong Asian following likely reflects the appeal of their aspirational Bali lifestyle content to audiences across the region.
Their largest following and primary home is on Instagram, where they have grown to the Macro tier of creators. They are also active on TikTok — where their content tends to drive notably strong engagement — and YouTube, which hosts longer-form travel vlogs and family updates.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mariefeandjakesnow · Instagram
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