Data refreshed Sep 26, 2026 · 8:59 PM UTC
Fashion & Lifestyle 🏳 ESP

Maria Pombo

Full Creator Stats Live · Updated 2026-09-26

Maria Pombo is a Madrid-born lifestyle and fashion influencer who has become one of Spain's most recognisable public figures over the past decade.

NicheFashion & Lifestyle TierMacro Engagement2.6%

Total Followers -0.1%

4.1M

Across Instagram, TikTok

Primary Platform

Instagram

3.4M followers · 82% of audience

Engagement

2.6%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $41K–$95K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-09-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 3,378,146 -6K 2.6% 2.8 2 days ago
TikTok 744,900 +1K 9.2% 2.6 2 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -1689 -0.1% +74 +0.0% +0 +0.0% -1615
Last 30 days -6081 -0.2% +1K +0.1% +0 +0.0% -5038
Last 90 days -24660 -0.7% +5K +0.7% +0 +0.0% -19818
Last 365 days -24660 -0.7% +5K +0.7% +0 +0.0% -19818

Audience Demographics

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374K1.2M2.1M2.9M3.7M Sep 27Dec 27Mar 28Jun 27Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Maria Pombo

Maria Pombo is a Madrid-born lifestyle and fashion influencer who has become one of Spain's most recognisable public figures over the past decade. She built her following through candid, warmly personal content — mixing fashion lookbooks, travel diaries, and intimate glimpses into family life — and cemented her public profile when she spoke openly about her multiple sclerosis diagnosis, a move that deepened audience trust and set her apart from peers in the Spanish influencer space. Married to entrepreneur Pablo Castellano, she has leveraged her personal brand into Name The Brand (NTB), her own fashion label, which ties commercial activity directly to her content rather than relying purely on third-party sponsorships. Her Instagram bio currently points to *POMBO3*, a Prime Video España production centred on the three Pombo sisters — Maria, Marta, and Lucía — marking a notable step from social media into mainstream streaming.

Brand fit

Why brands partner

Maria Pombo reaches an audience concentrated in ESP primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in fashion and related categories, Maria Pombo offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Maria Pombo's tier (Macro, 4.1M combined followers, ESP). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is POMBO3 on Prime Video Spain?

POMBO3 is the third season of a docu-series built around Maria Pombo and her family, streaming on Prime Video Spain. The show follows her real life — personal milestones, friendships, and travel — and has established her as a mainstream media personality well beyond social media.

Did Maria Pombo announce she has multiple sclerosis?

Yes, Maria Pombo publicly disclosed her multiple sclerosis diagnosis and has spoken candidly about living with the condition while keeping her career and public presence going. Her openness about her health made her one of the most talked-about Spanish influencers outside the typical lifestyle space.

Who is Maria Pombo married to?

Maria Pombo is married to Pablo Castellano, and their relationship and family life are recurring threads throughout her content and the Pombo docu-series on Prime Video. The couple's dynamic is central to how she presents her personal story to her audience.

Does Maria Pombo have her own clothing brand?

Maria Pombo is the founder of Name The Brand (NTB), a Spanish fashion label that has become one of the more recognized influencer-owned clothing ventures in the country. The brand reflects the clean, lifestyle-forward aesthetic that runs throughout her Instagram feed.

Who are Las Marias Españolas that Maria Pombo travels with?

Las Marias Españolas is a group of Spanish influencers — all named María — who regularly travel, attend events, and create content together, with Maria Pombo as one of its central figures. Their group boat days, concert trips, and getaways are a recurring and popular theme across her Instagram posts.

Does Maria Pombo have sisters who are also influencers?

Yes, her sister Marta Pombo is a well-known Spanish influencer in her own right with a substantial social media following. The broader Pombo family's collective public presence is a big part of the appeal behind their Prime Video docu-series.

Why does Maria Pombo post so much about Bad Bunny concerts?

Maria Pombo has attended multiple Bad Bunny shows — often alongside friends from Las Marias Españolas — and regularly documents the experience on Instagram with the hashtags #badbunny and #badbunnyconcert. His tours have become a recurring group event woven into her travel and lifestyle content.

What brands does Maria Pombo work with?

Her recent content includes fashion collaborations such as the Camila Coelho Collection, alongside sponsored partnerships she tags under #publi. Beyond brand deals, she also promotes her own label Name The Brand, making her one of the more commercially layered macro influencers in the Spanish market.

What kind of content does Maria Pombo post on Instagram?

Maria Pombo posts a mix of lifestyle, fashion, travel, and friendship content — boat days, outfit checks, concert experiences, and personal family moments are all regular fixtures. She also ties her feed closely to her Prime Video show, giving followers a window into her daily life that extends the series narrative.

How big is Maria Pombo compared to other Spanish lifestyle influencers?

Maria Pombo sits firmly in the Macro influencer tier and ranks among the most-followed Spanish lifestyle creators on Instagram, with an audience that is predominantly based in Spain. Her engagement rate runs notably above the category median for public figures, which is a meaningful signal for the brands she partners with.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 26, 2026, 8:59 PM UTC · Slug: mariapombo

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