Mariapatino1508 is a creator with a presence on Instagram (539,926 followers), based in ESP.
Total Followers -0.1%
540K
Across Instagram
Primary Platform
540K followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.1K–$19K / IG post
The end of the daily entertainment format was announced on January 16, 2026, with its final broadcast on January 30. Production company La Osa cited a conscious decision to close a cycle and evolve toward new projects.
After the TVE cancellation, she rejoined La Osa Producciones for the new daily gossip-and-entertainment show, airing live four hours a day opposite major competing afternoon programmes.
In a candid post-cancellation interview, she described the show as a failure and said it was the stage she had enjoyed least in her career.
TVE recruited Patiño and her 'Ni que fuéramos' colleagues for the primetime debut on May 5, 2025, but the show was soon reformatted and axed after failing to attract an audience.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 539,926 | -378 | 2.4% | — | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -54 -0.0% | +0 +0.0% | +0 +0.0% | -54 |
| Last 30 days | -378 -0.1% | +0 +0.0% | +0 +0.0% | -378 |
| Last 90 days | -1350 -0.3% | +0 +0.0% | +0 +0.0% | -1350 |
| Last 365 days | -1350 -0.3% | +0 +0.0% | +0 +0.0% | -1350 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Beige Fashion / Lifestyle | Sponsored content | 2025–2026 | — | |
| Podimo Podcast / Audio | Channel sponsor | Long-term | — |
Mariapatino1508 is a creator with a presence on Instagram (539,926 followers), based in ESP. Their content sits in the journalism & media space. Their Instagram bio reads: "Periodista. Amante de los animales. Amante de mi publico. Ahora me podéis ver en #Neflix y @canalquickie". The full audience and engagement breakdown is below.
Mariapatino1508 reaches an audience concentrated in ESP primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Lifestyle, Podcast / Audio, a clear signal of fit for brands in those categories. Demonstrated partners include Beige and Podimo. Engagement on Instagram runs around 2.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Mariapatino1508's tier (Mid, 540K combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, María Patiño has a programme you can watch on Netflix, something she highlights directly in her Instagram bio with the phrase 'Ahora me podéis ver en Netflix.' Her posts reference the show under the hashtag Última Llamada, making it one of her highest-profile recent projects. It marks a step into streaming for a journalist who built her name on Spanish terrestrial and digital television.
'No Somos Nadie' was a programme María Patiño worked on, and it did come to an end — she posted an emotional farewell caption confirming the final broadcast and thanking her team for staying 'until the end.' The show was also available on the podcast platform Podimo, where she promoted it with the hashtag #escúchaloenpodimo. Despite its conclusion, it remains a key part of her recent media output.
Canal Quickie is a Spanish digital media channel and María Patiño is one of its on-air contributors, tagging it regularly in her posts alongside Ten TV and La OSA TV. These three outlets now form the core of her television presence following the changes in Spanish entertainment TV. Her Instagram functions as a hub tying all of those platforms together for her audience.
Yes, María Patiño was one of the most recognisable faces on Sálvame, the long-running entertainment news programme on Telecinco that defined Spanish celebrity gossip television for over a decade. After Sálvame ended, she shifted her career toward Canal Quickie, Ten TV, La OSA TV, and most recently Netflix. That transition is what her current Instagram content largely documents.
Yes, María Patiño has had content available on Podimo, the Spanish podcast subscription platform, which she promoted using the hashtag #escúchaloenpodimo. Her podcast work appeared to run alongside 'No Somos Nadie', giving fans an audio companion to the show. It's one of several platforms — alongside Instagram, TV, and Netflix — where she distributes her journalism.
Her Instagram mixes behind-the-scenes TV content, celebrity gossip ('salseo'), and current affairs commentary in a tone that feels like an extension of her on-air journalist persona. Her hashtags point to specific coverage angles — figures like Julio Iglesias appear among her frequent topics, alongside viral entertainment moments. The overall style is fast-paced and personality-led rather than strictly formal journalism.
Salseo is a Spanish slang term for juicy celebrity gossip or insider entertainment news, and it's central to María Patiño's journalistic identity. She has built her audience around breaking or commenting on these kinds of stories, both on TV and through her Instagram. Using the hashtag helps her content surface in searches by Spanish-speaking audiences who follow that type of entertainment coverage.
One of her visible sponsored partnerships on Instagram is with Beige, a brand she promoted with the dedicated discount code BEIGE10S for her followers. The caption style she used was playful and personal, fitting the aspirational lifestyle tone she occasionally layers over her journalism content. As a mid-tier creator with above-category-average engagement, she is positioned for lifestyle and media-adjacent brand deals.
María Patiño is based in Spain, and the majority of her Instagram following is Spanish — Spain accounts for well over half of her audience. She also has a meaningful Latin American fanbase, particularly in Mexico and Argentina, which is typical for Spanish-language entertainment journalists who gain visibility through TV and streaming. Her content is produced almost entirely in Spanish.
María Patiño has around half a million followers on Instagram, placing her solidly in the mid-tier of Spanish media personalities. What stands out is her engagement rate, which runs above the median for her category — meaning her audience is actively interacting with her posts rather than just passively following. Her core demographic is women aged 18 to 34, the primary audience for Spanish entertainment journalism.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mariapatino1508 · Instagram
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