Marianrojasestape

She is a fully qualified psychiatrist who holds a degree in Medicine from the Universidad de Navarra, one of Spain's most prestigious medical schools. Beyond creating content, she practices clinically at the Instituto Rojas-Estapé in Madrid, treating patients with anxiety, depression, and personality disorders. Her active clinical career is something she consistently highlights as the foundation of her credibility, and it sets her apart from most mental health content creators.

Yes, Marian Rojas Estapé is the daughter of Enrique Rojas, one of Spain's most widely recognized psychiatrists and authors. The Instituto Rojas-Estapé in Madrid, where Marian works clinically, reflects this multi-generational psychiatric practice. Her double surname is a direct nod to that family legacy, and it is one of the first things new followers tend to search about her.

A persona vitamina is Marian's term for someone in your life who genuinely energizes you, improves your mood, and supports your emotional wellbeing — the opposite of people who drain you. She developed the concept across her books and social media content, and it became one of the most shared ideas she has produced in the Spanish-speaking world. Her followers adopted the hashtag #tupersonavitamina widely, and it remains one of her most-referenced ideas.

She is the author of Cómo hacer que te pasen cosas buenas and Encuentra tu persona vitamina, both of which became major bestsellers in Spain and across Latin America. Her books translate clinical psychiatry and neuroscience into practical guidance for managing stress, anxiety, and everyday emotional life. She promotes them actively across her TikTok and YouTube channels, and they are central to her brand beyond social media.

90 días para calmar tu mente — 90 days to calm your mind — is a paid online program she sells through Hotmart, structured as a three-month self-guided course for managing anxiety and stress. It is her primary digital product and is linked directly from her YouTube channel description. The course applies the same clinical framework she uses in her psychiatric practice, adapted into a format anyone can follow independently.

The Why Project is a podcast that Marian is closely associated with, featured regularly through the hashtag #thewhyprojectpodcast across her content. The format aligns with her focus on mental health, neuroscience, emotional wellbeing, and personal development, extending her reach beyond short-form social media into longer conversations. Her involvement with the podcast is part of how she reaches Spanish-speaking audiences who prefer audio and long-form content.

She works at the Instituto Rojas-Estapé in Madrid, a clinical institute focused on mental health where her treatments center on anxiety, depression, and personality disorders. Maintaining a real patient-facing practice alongside her content career is a point she emphasizes consistently, as it underpins everything she teaches online. The institute carries her family name and reflects the multi-generational psychiatric tradition she comes from.

Her content focuses on the practical science of emotions — how anxiety forms, why we suffer from imagined scenarios rather than real ones, the neuroscience of stress and happiness, and how to set healthier boundaries in relationships. She regularly addresses topics like saying no without guilt, rebuilding attention in a distracted world, and understanding symptoms rather than just suppressing them. Her approach blends clinical psychiatry with accessible language aimed at a broad Spanish-speaking audience.

She is based professionally in Madrid, where she practices at the Instituto Rojas-Estapé. Sevilla appears as a recurring geographic reference in her content — likely tied to events, talks, or personal connections — but her clinical and content work is rooted in Madrid. Spain accounts for the large majority of her audience, with a significant following also in Mexico, Chile, and Argentina.

She has built a combined audience of over 6 million across her main platforms, with Instagram carrying the largest share and YouTube growing steadily, placing her in the Mega tier of Spanish-language creators. Her engagement runs well above the category average — especially strong on TikTok — which is rare at that audience scale and reflects how closely her followers connect with her mental health content. Her audience is concentrated in Spain and Latin America, with the 18-to-34 age group making up the majority of her following.