United States
Mariaestella_Xo is a creator with a presence on Instagram (562,167 followers), TikTok (1,100,000 followers), based in United States.
Total Followers -0.0%
1.7M
Across Instagram, TikTok
Primary Platform
YouTube
562K followers · 34% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $8.4K–$20K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -675 -0.1% | +0 +0.0% | +0 +0.0% | -675 |
| Last 30 days | -618 -0.1% | +0 +0.0% | +0 +0.0% | -618 |
| Last 90 days | +4K +0.8% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +0.8% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SwitchBot Smart Home / Tech | Channel sponsor | TikTok | 2026 | — |
| RitFit Fitness / Equipment | Sponsored content | TikTok | 2025–2026 | — |
Mariaestella_Xo is a creator with a presence on Instagram (562,167 followers), TikTok (1,100,000 followers), based in United States. Their content sits in the family & lifestyle space. Their YouTube bio reads: "Snapchat💛 mariaecuevas YouTube Family - Us Always YouTube Couple - Maria & Beau Bus Inquiries💌 mariaestellapr@gmail.com". The full audience and engagement breakdown is below.
Mariaestella_Xo reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Smart Home / Tech, Fitness / Equipment, a clear signal of fit for brands in those categories. Demonstrated partners include SwitchBot and RitFit. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Smart Home / Tech and related categories, Mariaestella_Xo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mariaestella_Xo's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her last name is Cuevas — her Snapchat handle is listed publicly as mariaecuevas, which reveals her surname. She operates under the creator alias Mariaestella_Xo across TikTok, Instagram, and YouTube, but Maria Estella Cuevas is her full name.
Beau is Mariaestella_Xo's romantic partner, and together they run a couples-focused YouTube channel called Maria & Beau. The channel documents their relationship alongside her separate family YouTube channel, giving fans two distinct windows into her life.
Us Always is Mariaestella_Xo's family-oriented YouTube channel, which she runs separately from her couples channel Maria & Beau. The split lets her dedicate space to family life content while keeping couple-specific videos on their own channel.
Yes — she consistently uses hashtags like #momtok and #momsoftiktok, placing her firmly within TikTok's parenting creator community. Her audience skews heavily female and concentrates in the 25–34 age bracket, which maps closely onto the core MomTok demographic.
She has promoted RitFit across her content, using hashtags like #ritfit21days and #ritfitmembermonth, which suggest a structured fitness challenge or membership partnership with the brand. This fits naturally with her gym motivation and fitness-themed posts under hashtags like #gymtok and #gymmotivation.
Her TikTok bio directly features a call-to-action for SwitchBot Lock, a smart home device, which signals an active sponsorship or affiliate arrangement with the brand. Pinning a brand to a bio — rather than a single post — is typically reserved for ongoing deals rather than one-off promotions.
She promotes her Snapchat as mariaecuevas in her Instagram bio, making it one of the main ways she connects with fans outside of TikTok and YouTube. Snapchat is an additional platform where she shares content beyond her primary channels.
Yes — she uses the #grwm hashtag regularly, indicating Get Ready With Me content is part of her posting mix. Her overall style blends GRWM moments with couple content, family life, and fitness posts, which is consistent with her broad lifestyle positioning.
She posts across YouTube (her primary platform), TikTok, Instagram, and Snapchat. Her TikTok following has surpassed one million, and her combined audience across all platforms puts her solidly in the Macro creator tier.
She is based in the United States, and the substantial majority of her audience is also American. Her content is produced in English and her US audience concentration is among the highest seen at her follower level.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mariaestella_xo · YouTube
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