Maria Pombo is a Madrid-born lifestyle and fashion influencer who has become one of Spain's most recognisable public figures over the past decade.
Total Followers -0.1%
4.1M
Across Instagram, TikTok
Primary Platform
3.4M followers · 82% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$95K / IG post
Pombo was unveiled as the face of 'Buzz,' Mahou San Miguel's first beverage combining skin-care ingredients with everyday enjoyment, marking a notable FMCG brand partnership.
The arrival of baby Mariana was widely covered in Spanish media and heavily featured across Pombo's social channels, driving significant audience engagement.
The fourth season of her Prime Video docuseries, centered on her 30th birthday celebrations, debuted January 24, 2025 and topped Prime Video Spain's most-watched rankings.
She was among the headline international invitees at the prestigious Chilean festival's red-carpet gala, boosting her profile across Spanish-speaking Latin America.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1689 -0.1% | +74 +0.0% | +0 +0.0% | -1615 |
| Last 30 days | -6081 -0.2% | +1K +0.1% | +0 +0.0% | -5038 |
| Last 90 days | -24660 -0.7% | +5K +0.7% | +0 +0.0% | -19818 |
| Last 365 days | -24660 -0.7% | +5K +0.7% | +0 +0.0% | -19818 |
Daily follower snapshots from CreatorDB's longitudinal index.
Maria Pombo is a Madrid-born lifestyle and fashion influencer who has become one of Spain's most recognisable public figures over the past decade. She built her following through candid, warmly personal content — mixing fashion lookbooks, travel diaries, and intimate glimpses into family life — and cemented her public profile when she spoke openly about her multiple sclerosis diagnosis, a move that deepened audience trust and set her apart from peers in the Spanish influencer space. Married to entrepreneur Pablo Castellano, she has leveraged her personal brand into Name The Brand (NTB), her own fashion label, which ties commercial activity directly to her content rather than relying purely on third-party sponsorships. Her Instagram bio currently points to *POMBO3*, a Prime Video España production centred on the three Pombo sisters — Maria, Marta, and Lucía — marking a notable step from social media into mainstream streaming.
Maria Pombo reaches an audience concentrated in ESP primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in fashion and related categories, Maria Pombo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maria Pombo's tier (Macro, 4.1M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
POMBO3 is the third season of a docu-series built around Maria Pombo and her family, streaming on Prime Video Spain. The show follows her real life — personal milestones, friendships, and travel — and has established her as a mainstream media personality well beyond social media.
Yes, Maria Pombo publicly disclosed her multiple sclerosis diagnosis and has spoken candidly about living with the condition while keeping her career and public presence going. Her openness about her health made her one of the most talked-about Spanish influencers outside the typical lifestyle space.
Maria Pombo is married to Pablo Castellano, and their relationship and family life are recurring threads throughout her content and the Pombo docu-series on Prime Video. The couple's dynamic is central to how she presents her personal story to her audience.
Maria Pombo is the founder of Name The Brand (NTB), a Spanish fashion label that has become one of the more recognized influencer-owned clothing ventures in the country. The brand reflects the clean, lifestyle-forward aesthetic that runs throughout her Instagram feed.
Las Marias Españolas is a group of Spanish influencers — all named María — who regularly travel, attend events, and create content together, with Maria Pombo as one of its central figures. Their group boat days, concert trips, and getaways are a recurring and popular theme across her Instagram posts.
Yes, her sister Marta Pombo is a well-known Spanish influencer in her own right with a substantial social media following. The broader Pombo family's collective public presence is a big part of the appeal behind their Prime Video docu-series.
Maria Pombo has attended multiple Bad Bunny shows — often alongside friends from Las Marias Españolas — and regularly documents the experience on Instagram with the hashtags #badbunny and #badbunnyconcert. His tours have become a recurring group event woven into her travel and lifestyle content.
Her recent content includes fashion collaborations such as the Camila Coelho Collection, alongside sponsored partnerships she tags under #publi. Beyond brand deals, she also promotes her own label Name The Brand, making her one of the more commercially layered macro influencers in the Spanish market.
Maria Pombo posts a mix of lifestyle, fashion, travel, and friendship content — boat days, outfit checks, concert experiences, and personal family moments are all regular fixtures. She also ties her feed closely to her Prime Video show, giving followers a window into her daily life that extends the series narrative.
Maria Pombo sits firmly in the Macro influencer tier and ranks among the most-followed Spanish lifestyle creators on Instagram, with an audience that is predominantly based in Spain. Her engagement rate runs notably above the category median for public figures, which is a meaningful signal for the brands she partners with.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mariapombo · Instagram
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