Maria Pombo is a creator with a presence on Instagram (3,384,562 followers), TikTok (743,900 followers), based in ESP.
Total Followers -0.3%
4.1M
Across Instagram, TikTok
Primary Platform
3.4M followers · 82% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $41K–$95K / IG post
After teasing the campaign on social media, Pombo presented 'Buzz' — Mahou San Miguel's first drink combining enjoyment and skin-care ingredients — at a press event, discussing the influencer industry and her own career secrets.
María Pombo and husband Pablo Castellano welcomed their third child, daughter Mariana, rounding out the family that has been at the centre of her Prime Video docuseries.
Pombo's unexpected return to YouTube for content that would typically be reserved for Prime Video raised questions about whether a Season 5 would materialise, with no official confirmation from either side.
Pombo was a headline guest at the glamorous Gala of the Festival de Viña del Mar, generating significant buzz on social media and revealing her family's Chilean roots during the visit.
The fourth season of the family docuseries, centred on María Pombo's 30th birthday celebrations, topped Prime Video Spain's most-watched chart upon its 24 January premiere.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -9138 -0.3% | +298 +0.0% | +0 +0.0% | -8840 |
| Last 30 days | -14892 -0.4% | +967 +0.1% | +0 +0.0% | -13925 |
| Last 90 days | -17261 -0.5% | +6K +0.9% | +0 +0.0% | -10938 |
| Last 365 days | -17261 -0.5% | +6K +0.9% | +0 +0.0% | -10938 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Name The Brand (NTB) Fashion / Lifestyle | Founder / owned brand | 2020–Long-term | — | |
| Amazon Prime Video Spain Entertainment / Streaming | Long-term partnership | 2024–Long-term | — |
Maria Pombo is a creator with a presence on Instagram (3,384,562 followers), TikTok (743,900 followers), based in ESP. Their content sits in the fashion & lifestyle space. Their Instagram bio reads: "POMBO3 en @primevideoes ❤️🎥". The full audience and engagement breakdown is below.
Maria Pombo reaches an audience concentrated in ESP primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Lifestyle, Entertainment / Streaming, a clear signal of fit for brands in those categories. Demonstrated partners include Name The Brand (NTB) and Amazon Prime Video Spain. Engagement on Instagram runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For ESP-focused brands in Fashion / Lifestyle and related categories, Maria Pombo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Maria Pombo's tier (Macro, 4.1M combined followers, ESP). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
POMBO3 is the third season of a docu-series built around Maria Pombo and her family, streaming on Prime Video Spain. The show follows her real life — personal milestones, friendships, and travel — and has established her as a mainstream media personality well beyond social media.
Yes, Maria Pombo publicly disclosed her multiple sclerosis diagnosis and has spoken candidly about living with the condition while keeping her career and public presence going. Her openness about her health made her one of the most talked-about Spanish influencers outside the typical lifestyle space.
Maria Pombo is married to Pablo Castellano, and their relationship and family life are recurring threads throughout her content and the Pombo docu-series on Prime Video. The couple's dynamic is central to how she presents her personal story to her audience.
Maria Pombo is the founder of Name The Brand (NTB), a Spanish fashion label that has become one of the more recognized influencer-owned clothing ventures in the country. The brand reflects the clean, lifestyle-forward aesthetic that runs throughout her Instagram feed.
Las Marias Españolas is a group of Spanish influencers — all named María — who regularly travel, attend events, and create content together, with Maria Pombo as one of its central figures. Their group boat days, concert trips, and getaways are a recurring and popular theme across her Instagram posts.
Yes, her sister Marta Pombo is a well-known Spanish influencer in her own right with a substantial social media following. The broader Pombo family's collective public presence is a big part of the appeal behind their Prime Video docu-series.
Maria Pombo has attended multiple Bad Bunny shows — often alongside friends from Las Marias Españolas — and regularly documents the experience on Instagram with the hashtags #badbunny and #badbunnyconcert. His tours have become a recurring group event woven into her travel and lifestyle content.
Her recent content includes fashion collaborations such as the Camila Coelho Collection, alongside sponsored partnerships she tags under #publi. Beyond brand deals, she also promotes her own label Name The Brand, making her one of the more commercially layered macro influencers in the Spanish market.
Maria Pombo posts a mix of lifestyle, fashion, travel, and friendship content — boat days, outfit checks, concert experiences, and personal family moments are all regular fixtures. She also ties her feed closely to her Prime Video show, giving followers a window into her daily life that extends the series narrative.
Maria Pombo sits firmly in the Macro influencer tier and ranks among the most-followed Spanish lifestyle creators on Instagram, with an audience that is predominantly based in Spain. Her engagement rate runs notably above the category median for public figures, which is a meaningful signal for the brands she partners with.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mariapombo · Instagram
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