United States
Julian Thomas, who posts under the handle @marfastewart — a wordplay on Martha Stewart that signals his playful, self-aware take on home improvement — is a New York City-based DIY and apartment decor creator operating primarily on TikTok.
Total Followers -0.1%
70K
Across TikTok
Primary Platform
YouTube
70K followers · 100% of audience
Engagement
10.2%
vs. 1.5% category median
Sponsorship Tier
Micro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 70,200 | -98 | 10.2% | — | 1 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -98 -0.1% | +0 +0.0% | +0 +0.0% | -98 |
| Last 30 days | -98 -0.1% | +0 +0.0% | +0 +0.0% | -98 |
| Last 90 days | -295 -0.4% | +0 +0.0% | +0 +0.0% | -295 |
| Last 365 days | -295 -0.4% | +0 +0.0% | +0 +0.0% | -295 |
Daily follower snapshots from CreatorDB's longitudinal index.
Julian Thomas, who posts under the handle @marfastewart — a wordplay on Martha Stewart that signals his playful, self-aware take on home improvement — is a New York City-based DIY and apartment decor creator operating primarily on TikTok. His content centers on budget-conscious, renter-friendly projects tackled in the confined reality of NYC apartment living, with signature builds like a ten-foot mirror wall constructed for under six hundred dollars drawing particular traction. Thomas narrates his projects with a candid, humor-forward voice, frequently leaning on relatable mishaps (a recurring bit about Facebook Marketplace going sideways) to balance the practical tutorial content. He also operates under a secondary brand identity, Told by Thomas, suggesting a deliberate effort to build a broader content platform beyond any single social channel.
His audience skews heavily female and concentrates in the eighteen-to-thirty-four demographic — a profile that maps closely to the Pinterest-and-Apartment-Therapy crowd he explicitly references in his captions. That alignment, combined with an engagement rate that runs well above category norms for his follower tier, indicates a community actively participating rather than passively scrolling. Disclosed brand integrations confirm he has already attracted sponsored placements, a natural fit given his niche in home goods, décor, and city living. As a micro-creator with outsized engagement and a distinct comedic-DIY voice rooted in recognizable urban renter experiences, Thomas is positioned to scale into mid-tier home and lifestyle partnerships — particularly with brands seeking authentic reach among young, urban, design-curious women.
Marfastewart reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 10.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Marfastewart offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Marfastewart's tier (Micro, 70K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Marfastewart's real name is Julian Thomas. He uses the handle @marfastewart across his platforms, but his TikTok bio and business email — hosted at toldbythomas.com — both confirm his full name.
Almost certainly yes. The handle @marfastewart appears to riff on Martha Stewart, the iconic domestic lifestyle name. It's fitting wordplay for a creator who builds furniture, installs mirror walls, and overhauls NYC apartments — essentially Julian Thomas's Gen-Z answer to the home-improvement genre Martha Stewart helped define.
One of Marfastewart's most-shared TikToks documents building a 10-foot-tall, 8-foot-wide mirror wall for under $600, walking viewers through the full construction process. The project became a signature piece of his content — he even made a follow-up video using the finished mirror wall to recreate a well-known moment, leaning into the comedic payoff of the build.
Marfastewart is based in New York City. His apartment is a recurring backdrop for his DIY builds and home makeovers, and hashtags like #nycapartment and #nycskyline appear consistently across his posts.
Told By Thomas appears to be Julian Thomas's broader personal brand, distinct from just the @marfastewart handle. His business contact email routes through toldbythomas.com, suggesting it serves as the hub for partnerships and creative work beyond the apartment DIY content.
Yes — Marfastewart has talked openly about his complicated relationship with Facebook Marketplace, using the platform to source furniture and pieces for his renovations. He's framed it with self-aware humor, noting that the experience doesn't always go as planned, which has become a recurring storytelling thread in his content.
"The Internet's Favorite Home Boy™️" is Julian Thomas's self-branded tagline, displayed right in his TikTok bio. It positions him as a relatable, neighborhood-friend type rather than a polished interior designer — approachable expertise delivered with personality is central to his whole content identity.
Marfastewart focuses on apartment-scale DIY — large builds like custom mirror walls and woodworking projects, alongside smaller home decor hacks and moving tips. He leans into budget-conscious builds and documents the real, sometimes messy process of furnishing and upgrading a New York City apartment.
He clearly speaks to that audience. Marfastewart explicitly brands his content for "DIY Girlies™️" — and the data backs it up, with the large majority of his viewers being women in the 18-to-34 range. He pairs that with a nod to the "Bob the Builder Boys," keeping the tone inclusive while leaning into the aesthetic that resonates with his core community.
Marfastewart is active on both TikTok (@marfastewart) and YouTube. His TikTok engagement runs well above the typical benchmark for creators at his follower level, a signal that his community is genuinely invested in his apartment builds and DIY storytelling rather than just passively scrolling past.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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