United States
Mar_Antaya — whose full name appears to be Mariana — is a New York City-based creator operating at the crossroads of applied artificial intelligence, Formula 1 motorsport, and personal investing.
Total Followers +0.3%
564K
Across Instagram, TikTok
Primary Platform
YouTube
467K followers · 83% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7K–$16K / IG post
Antaya's ML platform quantifAI took home the top prize at the largest pitch competition during NY Tech Week, surpassing 350 users entirely through organic, creator-driven distribution.
A feature piece highlighted how Antaya has built multi-year partnerships with NVIDIA and Anthropic, positioning her as a trusted B2B creator channel reaching technical decision-makers at major companies.
The public repository uses a Gradient Boosting model trained on FastF1 API data and 2024 race results, updated before every race of the 2025 season and tied to her social content.
She appeared as a returning guest discussing how AI has reshaped the PM role since her previous appearance in February 2024, drawing on her experience as a PM at Microsoft on AI voice agents for Teams.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +841 +0.2% | +87 +0.1% | +0 +0.0% | +928 |
| Last 30 days | +1K +0.3% | +501 +0.5% | +0 +0.0% | +2K |
| Last 90 days | +9K +1.9% | +2K +2.5% | +0 +0.0% | +11K |
| Last 365 days | +9K +1.9% | +2K +2.5% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gamma AI / Productivity | Channel sponsor | 2024–Long-term | — | |
| IBM Technology / Enterprise AI | Channel sponsor | 2024–Long-term | — | |
| OpenAI (ChatGPT) AI / Technology | Channel sponsor | 2024–Long-term | — |
Mar_Antaya — whose full name appears to be Mariana — is a New York City-based creator operating at the crossroads of applied artificial intelligence, Formula 1 motorsport, and personal investing. Her presence is anchored on Instagram, with supplementary reach on TikTok, and her content blends technically substantive subject matter — AI and machine learning tools, emerging research, iOS feature breakdowns — with an accessible, personality-driven delivery style. Her association with Quantifai, a venture in the AI and quantitative investing space, signals that her commentary is grounded in practitioner experience rather than surface-level trend coverage, lending credibility that purely lifestyle-adjacent tech creators often lack.
What most distinguishes her positioning is her audience composition: roughly sixty percent female and concentrated in the 18–34 demographic — a markedly different profile from most AI or motorsport channels, which tend to skew heavily male. This suggests she has carved out a distinct lane as a relatable, aspirational voice for women entering tech and data-driven careers. Brand partnerships with IBM and OpenAI's ChatGPT program, alongside productivity-tool company Gamma, reflect alignment with enterprise and professional tech categories well above the typical creator tier. Represented by The Drive Agency, she is well-placed to expand into creator-led tech education as AI literacy continues to move from specialist interest to mainstream career imperative.
Mar_Antaya reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward AI / Productivity, Technology / Enterprise AI, AI / Technology, a clear signal of fit for brands in those categories. Demonstrated partners include Gamma and IBM. Engagement on YouTube runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in AI / Productivity and related categories, Mar_Antaya offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mar_Antaya's tier (Mid, 564K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mar_Antaya's real name is Mariana Antaya — her publicly listed business email uses the name Mariana, and she shortened it to Mar for her social media handle. She operates under that handle consistently across Instagram and TikTok.
Mar_Antaya links directly to @quantifai.co in her Instagram bio, presenting it as a brand or venture she is personally involved with. The name blends 'quantitative' and 'AI,' pointing toward a project at the intersection of machine learning and investing — exactly the three topics she builds her content around.
Yes — Mar_Antaya tags #chatgpt_partner on her posts, indicating a formal creator-partner or sponsored relationship with OpenAI's ChatGPT. The partnership is a natural fit given that applied AI and machine learning are central to her content identity.
Yes, Mar_Antaya includes #ibmpartner in her content, confirming an active brand partnership with IBM. Her focus on applied machine learning and enterprise-grade AI tools aligns directly with IBM's portfolio, making the collaboration thematically consistent rather than a generic sponsorship.
Gamma is an AI-powered tool for generating presentations, documents, and web pages from text prompts. Mar_Antaya tags #gammapartner, confirming a paid or creator-program relationship with the company — and it slots naturally into her broader content about AI productivity tools and workflows.
Formula 1 is a genuine pillar of Mar_Antaya's content identity, listed explicitly in both her Instagram and TikTok bios alongside AI and investing. She uses #f1 and #formulaone regularly, and the pairing of motorsport with STEM content is part of what makes her audience profile unusual among women tech creators.
Mar_Antaya has published content specifically listing tools aspiring product managers in tech should learn, framed as a practical career guide. Her recommendations sit at the overlap of AI workflow software and product thinking, targeting the young professional audience that makes up the core of her following.
Yes — Mar_Antaya regularly posts about Apple software and hardware, including reactions to the iPhone 18 Pro and new features in iOS 27. Her takes tend to go beyond surface-level unboxing, filtering Apple updates through a developer and AI-aware lens.
Mar_Antaya is based in New York City, which she lists in both her Instagram and TikTok bios. The majority of her audience is also in the United States, with smaller followings in the UK, India, Canada, and Brazil.
Yes — roughly 60% of Mar_Antaya's audience identifies as female, with the largest segment falling in the 18–24 age range followed by 25–34-year-olds. That demographic profile makes her a relatively rare creator bridging applied AI, investing content, and Formula 1 for a majority-female, early-career audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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