Brazil
Manualdomundo is a creator with a presence on YouTube (20,500,000 followers), Instagram (3,067,791 followers), TikTok (3,700,000 followers), based in Brazil.
Total Followers +0.1%
27.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
20.5M followers · 75% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$86K / IG post
The Manual do Mundo creator was confirmed as a keynote voice at BB Digital Week 2026, covering science communication, critical thinking, and translating complex technical concepts for general audiences.
In a multi-video branded collab, Iberê Thenório collected water samples across the city and examined them under a microscope to illustrate the importance of water treatment and sanitation infrastructure.
The channel launched a full TV format on Canal Markket on 18 October 2025, bringing Iberê Thenório and Mari Fulfaro's science experiments and DIY investigations to a pay-TV audience.
The Manual do Mundo creator was featured as the lead speaker in a virtual event hosted by hydroelectric giant Itaipu Binacional, addressing how science communicators can counter climate disinformation at scale.
Record News confirmed a partnership giving the YouTube channel a fixed Monday–Friday slot on its afternoon programme, with weekend encores — marking a significant step from digital-only to broadcast television.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +10K +0.3% | +0 +0.0% | +10K |
| Last 30 days | +0 +0.0% | +15K +0.5% | +0 +0.0% | +15K |
| Last 90 days | +100K +0.5% | +38K +1.2% | +0 +0.0% | +138K |
| Last 365 days | +100K +0.5% | +38K +1.2% | +0 +0.0% | +138K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| BYD Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Revolut Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| TCL Technology Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Bluetti Power Inc. Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Petrobras Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| ASUS Consumer Electronics | Sponsored content | YouTube | Long-term | — |
| Intel Consumer Electronics | Sponsored content | YouTube | Long-term | — |
Manualdomundo is a creator with a presence on YouTube (20,500,000 followers), Instagram (3,067,791 followers), TikTok (3,700,000 followers), based in Brazil. Their content sits in the science & education space. Their YouTube bio reads: "Aqui é Manual do Mundo! Acreditamos que quando a gente entende, passamos a ver as coisas de outra maneira. A gente pergunta, experimenta, testa, observa, desmonta, constrói e investiga, explorando desde objetos do dia a dia até as mais comp". The full audience and engagement breakdown is below.
Manualdomundo reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include BYD and Revolut. Engagement on YouTube runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in Consumer Electronics and related categories, Manualdomundo offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Manualdomundo's tier (Mega, 27.3M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Manual do Mundo is hosted by Iberê Thenório, a Brazilian journalist and science communicator who built the channel into one of the most-watched YouTube properties in Brazil. His approachable, curiosity-driven presenting style — always framing experiments as genuine questions rather than lectures — is central to why the channel has scaled to over 20 million YouTube subscribers.
'Manual do Mundo' translates roughly to 'Manual of the World' or 'The World's Handbook' in English. The name captures the channel's core idea: treating everyday life and science as things worth understanding, testing, and explaining as simply and directly as possible.
'Incrivelmente simples' means 'Incredibly simple' in Portuguese and serves as Manual do Mundo's tagline across all its platforms. It's a mission statement: the channel commits to breaking down complex science, engineering, and everyday phenomena into hands-on experiments anyone can follow, without sacrificing the substance.
Manual do Mundo runs real, hands-on tests of practical science questions — recent examples include whether a BBQ grill can heat a swimming pool, whether sodium percarbonate actually removes stains safely, and what's hidden inside a Brazilian Real banknote. The mix spans chemistry, physics, engineering, and everyday curiosities, all tested on camera rather than just explained.
Yes, BYD — the Chinese electric vehicle and battery technology company — has run sponsored content on Manual do Mundo's YouTube channel. The partnership fits naturally with the channel's engineering and technology focus, and with growing Brazilian audience interest in electric vehicles.
Petrobras, Brazil's state-owned energy company, has sponsored content on Manual do Mundo's YouTube channel, aligning with the channel's coverage of energy and decarbonization topics. For Petrobras, the partnership offers access to one of Brazil's largest and most engaged online science audiences — an effective fit for sustainability and energy messaging.
Manual do Mundo has produced a series called 'Saga dos Computadores' — Portuguese for 'Computer Saga' — dedicated to exploring the world of computing and computer technology. The series reflects the channel's broader technology coverage, going deeper into tech topics in a narrative format alongside its signature hands-on science experiment content.
Yes, TCL Technology — the Chinese consumer electronics brand known for TVs and smartphones — has sponsored content on Manual do Mundo's YouTube channel. The partnership reflects the channel's strong technology angle and its reach into Brazil's large, digitally engaged audience.
Despite its fun, accessible format, Manual do Mundo's core audience skews firmly adult — the 25–34 age group is the largest segment, and viewers aged 35 and older make up a substantial share of the total audience. Around 70% of viewers are male, and the content covers topics complex enough to hold adult interest, even though the channel's clarity makes it welcoming to younger curious viewers too.
Manual do Mundo has surpassed 20 million subscribers on YouTube, placing it firmly in the Mega tier and making it one of the largest science and education channels originating from Brazil. Its engagement rate runs well above the category average, which is particularly notable for a channel operating at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@manualdomundo · YouTube
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