Brazil
Manoel Gomes is a Brazilian creator who became one of the internet's most unlikely viral phenomena after his song 'Caneta Azul' (Blue Pen) — a short, repetitive, and irresistibly catchy tune —…
Total Followers -0.8%
9.4M
Across Instagram, TikTok
Primary Platform
YouTube
6.2M followers · 66% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $74K–$173K / IG post
Running under party number 7030 for Avante, he finished 279th among 1,045 candidates and did not secure a seat. After the result, he posted a message on social media saying he had no regrets about the campaign.
The funding, declared to Brazil's electoral court (TSE), doubled within days as Gomes campaigned on platforms including ending the 6x1 work schedule and creating a 'Bolsa Caneta Azul' grant for small artists.
His policy platform centred on a R$2,500 minimum wage, abolition of the 6x1 work schedule, and a cultural grant for small-scale artists — his second electoral run after a 2022 state deputy attempt in Maranhão.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -15475 -0.3% | +0 +0.0% | +0 +0.0% | -15475 |
| Last 30 days | -73659 -1.2% | +0 +0.0% | +0 +0.0% | -73659 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Manoel Gomes is a Brazilian creator who became one of the internet's most unlikely viral phenomena after his song 'Caneta Azul' (Blue Pen) — a short, repetitive, and irresistibly catchy tune — exploded into a nationwide meme around 2020 and quickly crossed Brazilian borders, accumulating hundreds of millions of streams and views. Before the song took off, he was working a modest day job in Brazil's interior, making his overnight rise to a mega-tier following all the more striking. The 'Caneta Azul' moment gave him a durable cultural footprint: the hashtag remains central to his content identity years later, and his name is synonymous with the meme for a broad swath of the Brazilian internet.
Beyond music and meme content, Gomes has expanded into lifestyle and motorcycle culture — the #motocas hashtag signals a consistent second pillar of his output — and has pursued a political trajectory, running for Federal Deputy for São Paulo under the Avante party with ballot number 7030. This political turn has woven electoral hashtags directly into his content mix, reflecting how tightly his personal brand and public persona are fused. His audience skews young adult and majority female, concentrated almost entirely in Brazil, which positions him squarely as a domestic mass-entertainment figure rather than a globally exportable one. For brands targeting Brazilian millennials and Gen Z through high-reach, culturally embedded personalities, his engagement rate sitting above the category median makes him a commercially relevant option in that lane.
Manoelgomesbr reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Manoelgomesbr offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Manoelgomesbr's tier (Mega, 9.4M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Caneta Azul" (Blue Pen) is a simple, infectiously repetitive song Manoel Gomes created that became one of the biggest viral memes in Brazilian internet history. Its lyrics celebrating an ordinary blue pen spread so fast and so far that they turned him from a completely unknown working-class man into a nationally recognized figure virtually overnight.
Manoel Gomes ran for Federal Deputy (Deputado Federal) in the 2022 Brazilian general elections, representing São Paulo under the Avante party with vote number 7030. Despite enormous name recognition from "Caneta Azul," he did not secure enough votes to win a seat in Brazil's Chamber of Deputies.
Manoel Gomes campaigned as vote number 7030 for the Avante party in the 2022 Brazilian elections, seeking a Federal Deputy seat representing São Paulo. The number 7030 was featured across his Instagram bio, TikTok, and dedicated hashtags, making it one of the most talked-about candidate numbers among Brazilian internet users that election cycle.
Before going viral, Manoel Gomes was a working-class man from Brazil's Northeast living entirely outside the entertainment industry — which is a big part of why his sudden rise felt so surprising and relatable to millions of Brazilians. His leap from total anonymity to Mega-tier creator is one of the most dramatic underdog stories in Brazilian digital culture.
"Caneta Azul" traveled well beyond Brazil's borders, spreading through Portuguese-speaking countries and eventually entering broader international meme circuits. It is one of the rare pieces of Brazilian internet content to become genuinely recognized outside the country, which is unusual for a song originally recorded in regional Brazilian Portuguese.
Manoel Gomes has continued putting out music after "Caneta Azul," leaning into his identity as a working-class Brazilian artist turned internet personality. None of his follow-up tracks have replicated the sheer cultural scale of that original moment, but he has remained consistently active across YouTube, Instagram, and TikTok as both a musician and creator.
Manoel Gomes's Deputado Federal candidacy appeared to be a direct extension of his massive online reach — a following of over 9 million across platforms gave him name recognition that most first-time political candidates could never build from scratch. He ran under the Avante party for a São Paulo seat in 2022, turning his social media bios into campaign tools with vote number 7030 front and center.
Manoel Gomes is from the Northeast of Brazil, a region whose working-class culture and musical traditions are woven into the DNA of "Caneta Azul." His Northeastern roots are a central part of his public identity and helped him connect with a sweeping cross-section of the Brazilian public.
Across YouTube, Instagram, and TikTok combined, Manoel Gomes has built a total following well above 9 million people, firmly placing him in the Mega tier of Brazilian creators. Instagram is his largest single platform by follower count, with TikTok carrying several million additional followers on top of that.
The overwhelming majority of Manoel Gomes's audience is based in Brazil, with small but notable pockets in Portugal, France, and other countries where his viral fame reached. His fanbase skews female and is heaviest among adults in their mid-twenties to mid-thirties — a broader and more sustained age spread than many one-hit meme creators typically hold on to.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@manoelgomesbr · YouTube
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