United States
Manifestation Babe is the personal brand of Kathrin Zenkina, a US-based mindset coach, entrepreneur, and author who built one of the more recognizable names in the English-speaking manifestation space.
Total Followers -0.0%
546K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30K followers · 6% of audience
Engagement
8.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.9K–$16K / IG post
In a November 2025 episode titled 'SURPRISE I'M BACK,' Zenkina described navigating a difficult personal season and reframed the experience for her audience heading into 2026.
The program, promoted on her official site, focused on resetting energy and activating potential heading into the new year, signaling a product refresh after her hiatus.
The infrastructure move was noted by podcast industry tracker Podnews, reflecting a broader trend of creators shifting to Spotify's native hosting platform.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -185 -0.0% | +0 +0.0% | -185 |
| Last 30 days | +0 +0.0% | -139 -0.0% | +0 +0.0% | -139 |
| Last 90 days | +100 +0.3% | -1390 -0.3% | +0 +0.0% | -1290 |
| Last 365 days | +100 +0.3% | -1390 -0.3% | +0 +0.0% | -1290 |
Daily follower snapshots from CreatorDB's longitudinal index.
Manifestation Babe is the personal brand of Kathrin Zenkina, a US-based mindset coach, entrepreneur, and author who built one of the more recognizable names in the English-speaking manifestation space. Zenkina frames her work around a blend of law of attraction principles, spiritual identity, and practical money mindset — targeting women who are actively reshaping their self-image and financial reality. Her content spans YouTube long-form videos, Instagram Reels, and TikTok clips, though Instagram serves as her primary community hub with the bulk of her following. She also runs the Manifestation Babes Facebook group as an extension of her ecosystem, reinforcing a community-first model that goes beyond passive content consumption. The 'BE HER' framework visible in her recent posts reflects her signature approach: identity-based manifestation rather than generic positivity.
Her audience skews heavily female and sits predominantly in the 25–34 bracket, with a meaningful secondary segment of women 35 and older — a demographic actively seeking reinvention and financial empowerment rather than introductory wellness content. That maturity in the audience suggests Zenkina draws repeat followers invested in her broader methodology, not just casual scroll traffic, which aligns with her above-average engagement rates relative to category norms. As a CEO managing her own courses, community, and content operation, she functions less like a traditional influencer and more like a media brand with a coaching business attached. That positioning — entrepreneurial credibility layered over spiritual lifestyle content — makes her a natural fit for personal finance tools, self-development platforms, and women-focused wellness or productivity brands seeking an audience already primed to invest in themselves.
Manifestationbabe reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Manifestationbabe offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Manifestationbabe's tier (Mid, 546K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Manifestation Babe is the brand and channel name of Kathrin Zenkina, a spiritual mindset coach who names herself directly in her YouTube channel bio. The personal name rarely appears in her social handles, which is why many followers search for the person behind the brand.
The BE HER challenge is a 40-day program Kathrin Zenkina runs through Manifestation Babe, designed to help women step into the most evolved version of themselves through identity and mindset work. She promotes it actively across her platforms, using comment-triggered links — followers type a keyword in the comments and receive the signup link directly — which has become a signature engagement mechanic of hers.
Yes, Kathrin Zenkina hosts the Manifestation Babe podcast, which covers law of attraction, money mindset, and spirituality for women. It runs parallel to her YouTube and Instagram content and has been a central part of how she built a loyal audience well beyond her social following.
The Manifestation Babes Facebook group is a private community Kathrin Zenkina built as an extension of her brand, referenced directly in her YouTube channel bio. It serves as a deeper gathering space for women working on spirituality, manifesting, and personal growth beyond the public social feed.
Yes, Kathrin Zenkina is a mother of two, something she mentions openly in both her Instagram and TikTok bios. Motherhood is woven into her personal brand alongside her content on manifesting, entrepreneurship, and self-reinvention.
Kathrin Zenkina's approach to money manifestation centers on identity and self-image — the idea that financial abundance flows when your internal beliefs about wealth and self-worth are aligned. She frames money as a mindset topic as much as a practical one, and it sits alongside spirituality as one of the two core pillars of her entire content library.
In Kathrin Zenkina's framework, your frequency is your dominant emotional and energetic state — the belief being that higher-vibration emotions like gratitude, confidence, and joy attract better outcomes. One of her widely shared posts lists specific things she avoids to protect her frequency, especially during chaotic periods, making it one of the most recognizable concepts in her content.
The reinvention era is how Kathrin Zenkina describes the conscious process of shedding an old identity and rebuilding yourself into who you actually want to be. She anchors her Instagram content around this theme, positioning herself as a guide specifically for women who are actively in that transition rather than just curious about manifestation.
Manifestation Babe is explicitly built as a space for women — Kathrin Zenkina calls it 'a safe space for women' in her YouTube bio and directs her messaging toward women in their reinvention era. Her audience skews overwhelmingly female across all platforms, predominantly in the 18–44 age range, which reflects how deliberately she has positioned the brand.
Kathrin Zenkina treats all three as inseparable: her core premise is that spiritual alignment, mindset work, and money manifestation reinforce each other rather than belong in separate categories. Her top hashtags, post themes, and community framing all orbit the same idea — that becoming the richest and most confident version of yourself is fundamentally a spiritual practice.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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