United Kingdom
Manchester City Women is the professional women's football club affiliated with Manchester City FC, competing in England's Women's Super League and the UEFA Women's Champions League.
Total Followers +4.5%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
636K followers · 46% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $9.5K–$22K / IG post
After winning the 2025/26 domestic double, City return to the Champions League for 2026/27 — their first appearance in the competition since the previous season.
England international Beth Mead joined from rivals Arsenal, and Niamh Charles arrived from Chelsea, with German defender Carlotta Wamser also added to the squad ahead of the 2026/27 season.
City clinched the 2025/26 Barclays Women's Super League crown — their first since 2016 — ending Chelsea's run of six consecutive titles.
Alongside the WSL title, City won the FA Cup. Khadija 'Bunny' Shaw scored 21 league goals to claim the Golden Boot for the third consecutive season — the first player ever to do so — and was named The Athletic Women's Footballer of the Year.
The club toured and showcased their new Manchester City Women facility, a move covered by WSL Football during the club's record-equalling 55-point title campaign.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +0.6% | +5K +0.6% | +0 +0.0% | +8K |
| Last 30 days | +24K +3.7% | +39K +5.2% | +0 +0.0% | +63K |
| Last 90 days | +61K +9.6% | +65K +8.7% | +0 +0.0% | +126K |
| Last 365 days | +61K +9.6% | +65K +8.7% | +0 +0.0% | +126K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Puma Sportswear / Kit Supplier | Long-term partnership | Long-term | — | |
| Etihad Airways Aviation / Title Partner | Long-term partnership | Long-term | — | |
| OKX Crypto / Web3 | Long-term partnership | 2022–present | — | |
| Nexen Tire Automotive / Official Partner | Long-term partnership | Long-term | — |
Manchester City Women is the professional women's football club affiliated with Manchester City FC, competing in England's Women's Super League and the UEFA Women's Champions League. Operating under the club's rallying motto 'It Takes a City,' their social channels function as an official media arm — delivering match highlights, player features, and behind-the-scenes content to a global fanbase. Star players like Lauren Hemp and Bunny Shaw serve as recurring focal points, drawing audience interest beyond the core supporter base. Their content style leans into the fast-cut, reaction-driven format that performs well on short-form video, reflected in an outsized engagement rate on TikTok that significantly outpaces WSL peers.
The audience skews predominantly male and concentrates in the 18–34 age band, with a strong UK foundation supplemented by meaningful reach in the United States — a signal of growing international interest in women's club football. That transatlantic footprint makes the channel a credible vehicle for brands targeting sports-adjacent consumers across English-speaking markets. As women's football continues to attract expanded broadcast deals and commercial investment, an official club account with this level of organic engagement and steady follower growth is well-positioned to command partnerships from sportswear, lifestyle, and fintech categories that are actively courting women's sport audiences.
Mancitywomen reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear / Kit Supplier, Aviation / Title Partner, Crypto / Web3, a clear signal of fit for brands in those categories. Demonstrated partners include Puma and Etihad Airways. Engagement on YouTube runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Sportswear / Kit Supplier and related categories, Mancitywomen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mancitywomen's tier (Macro, 1.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bunny Shaw's full name is Khadija Shaw — "Bunny" is her widely used nickname. She is a Jamaican international striker and one of Manchester City Women's most prominent attacking players, known for her pace, strength, and clinical finishing in the WSL.
Lauren Hemp is an English professional winger who represents Manchester City Women at club level and is a regular in the England Lionesses squad. She is one of the WSL's most dynamic wide players and frequently features in Manchester City Women's official highlights and social content.
"It Takes a City" is Manchester City Women's official brand motto, reflecting the idea that the whole fan community — the city of Manchester — powers the club's ambitions. The slogan appears in sky blue across every social media channel they run, from TikTok to YouTube, and anchors their identity as distinct from the men's team.
Yes, Manchester City Women have produced dedicated coverage of UEFA Women's Champions League (UWCL) fixtures in Germany, including trips to the Munich area. The UWCL is the highest level of European club football for women's teams, and Man City Women's channel documents those away campaign journeys in full.
Yes, Manchester City Women recorded a 4-2 comeback victory against Liverpool, a result they celebrated across their official social channels with full match highlights. That kind of dramatic turnaround is exactly the content that fuels their strong fan engagement on both Instagram and TikTok.
Manchester City Women play their home games at the Academy Stadium, a purpose-built venue located within the City Football Academy complex in east Manchester. The stadium gives the women's team a professional, dedicated home ground rather than sharing the Etihad with the men's side.
Yes, Manchester City Women operate under City Football Group (CFG), the same ownership structure behind the Manchester City men's team. CFG also owns clubs across multiple continents, meaning Man City Women are embedded in one of the largest multi-club networks in world football.
The Women's Super League (WSL) is the top tier of professional women's football in England, sitting alongside the best leagues in Europe. Manchester City Women are consistently among the competition's strongest sides and have been genuine title contenders throughout the WSL's modern era.
Manchester City Women's TikTok runs engagement well above the standard benchmark for sports team accounts, driven by short-form match clips, player-focused content spotlighting figures like Bunny Shaw, and reactive posting around WSL and UWCL moments. Women's football audiences increasingly consume content through short vertical video, and Man City Women have leaned into that format aggressively.
Manchester City Women have built a combined social media following well into the millions across platforms, placing them firmly in the Macro tier among European women's football club accounts. Their audience is anchored in the United Kingdom but draws substantial viewership from the United States and other global markets.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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