United Kingdom
Mamastillgotit_ is a creator with a presence on Instagram (1,182,212 followers), TikTok (452,500 followers), based in United Kingdom.
Total Followers +1.7%
1.6M
Across Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 72% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
Her talent agency Insanity confirmed she capped 2025 with a finalist nomination at the ITV Creator of the Year awards, recognising her creative output across platforms.
Boyce launched the digital audio series No Parental Guidance, described by her agency as 'highly successful', expanding her content beyond social video into long-form podcast territory with notable guests including Trinny Woodall, Katie Piper, and Professor Green.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +5K +0.4% | +815 +0.2% | +0 +0.0% | +6K |
| Last 30 days | +22K +1.8% | +6K +1.4% | +0 +0.0% | +28K |
| Last 90 days | +56K +4.7% | +6K +1.4% | +0 +0.0% | +62K |
| Last 365 days | +56K +4.7% | +6K +1.4% | +0 +0.0% | +62K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Laura Geller Beauty Beauty | Brand ambassador | 2025–2026 | — | |
| Bupa Health & Wellness | Sponsored content | 2025–2026 | — | |
| Life360 Family / Tech | Sponsored content | 2025–2026 | — | |
| Mama's Companion Lifestyle / Parenting | Founder / owned brand | 2026 | — |
Mamastillgotit_ is a creator with a presence on Instagram (1,182,212 followers), TikTok (452,500 followers), based in United Kingdom. Their content sits in the parenting & lifestyle space. Their YouTube bio reads: "💗Mama 🏆Multi Award Winning Content Creator 🎬Presenter @no_parental_guidance ⭐️Coming soon @mamascompanion 📩 mamastillgotit@insanityhq.com". The full audience and engagement breakdown is below.
Mamastillgotit_ reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Health & Wellness, Family / Tech, a clear signal of fit for brands in those categories. Demonstrated partners include Laura Geller Beauty and Bupa. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Beauty and related categories, Mamastillgotit_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mamastillgotit_'s tier (Macro, 1.6M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, she is listed as a Sunday Times bestselling author in her official bio, making her one of the relatively few UK content creators to reach that list. Her book connects to her broader content themes around motherhood, self-care, and life as a modern parent.
No Parental Guidance (@no_parental_guidance) is a show or production that Mamastillgotit presents, which she credits in her Instagram bio. The name suggests a candid, unfiltered take on parenting aimed at adult audiences. It is one of her presenting roles alongside her own social channels.
Mama's Companion (@mamascompanion) is a brand or venture she announced as coming soon in her Instagram bio. Given her focus on parent wellbeing and self-care, it appears designed to support mothers in some tangible way beyond her content. It signals a move into owned products or services rather than purely sponsored partnerships.
Yes, Laura Geller Beauty is a named brand partner, with her posts tagged under #lauragellerbeautypartner. The deal fits her niche focus on makeup for mature skin, a topic she actively covers for her predominantly female audience. Laura Geller is a US brand known specifically for formulas developed with older skin in mind.
Yes, Bupa — the UK health insurance and healthcare provider — appears as a named sponsor in her content, visible through her hashtag usage. The partnership aligns naturally with her parent mental health and self-care themes. Bupa regularly collaborates with UK parenting and lifestyle creators in this space.
She publicly celebrated turning 46, sharing a reflective post about what she has finally come to understand at that age. She is open about being in her mid-forties and makes her age and experience as a mother a central part of her brand identity.
Yes, she identifies as a podcast host in her TikTok bio, adding audio content to her presence across Instagram, TikTok, and YouTube. Her podcast themes align with her signature topics of parenthood, mental health, and self-care for mothers.
She describes herself as a multi award winning content creator across her profiles, suggesting recognition in more than one category or ceremony. Her wins likely span parenting, lifestyle, and digital content categories given the breadth of her work. She is among the more decorated UK parenting creators in the influencer awards space.
She is based in the United Kingdom, and her largest audience segment is British, though she also draws a substantial following from the United States. Her content carries a distinctly British voice and she regularly partners with UK-rooted brands like Bupa and LG UK.
She has well over a million followers combined across Instagram and TikTok, placing her firmly in the Macro tier of UK content creators. Her engagement consistently runs well above the category average for creators of her size, which is notable at that follower level.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mamastillgotit_ · YouTube
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