United States
Mamalivv_, whose first name is Olivia, is a Dallas, Texas-based lifestyle and family creator who built a following of over a million on TikTok by documenting the unglamorous, humor-forward realities of young married life and early motherhood.
Total Followers +0.0%
1.2M
Across TikTok
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
13.9%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,200,000 | +0 | 13.9% | 6.5 | 1 day ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +108K +9.0% | +0 +0.0% | +0 +0.0% | +108K |
| Last 365 days | +108K +9.0% | +0 +0.0% | +0 +0.0% | +108K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mamalivv_, whose first name is Olivia, is a Dallas, Texas-based lifestyle and family creator who built a following of over a million on TikTok by documenting the unglamorous, humor-forward realities of young married life and early motherhood. Her content gravitates toward the overlap of wifehood and parenthood — navigating two children under two, the toddler years, postpartum recovery, and the everyday rhythms of domestic life with her husband. The couple's natural on-camera chemistry drives much of her comedy, from Costco runs reframed as date nights to playful homecoming surprises. She has also moved off-screen into community events, hosting local pop-ups in the Dallas area that reflect a creator-audience relationship that extends beyond passive consumption.
Her audience is overwhelmingly female and concentrated in the 18–34 age range — precisely the demographic moving through the same life transitions she documents — which largely explains why her engagement rate runs well above the category median for her follower tier. That signal points to active community investment rather than inflated reach, a meaningful distinction for brand partners. Managed by Palette Management, Olivia is positioned squarely in the family, lifestyle, and wellness brand ecosystem, with clear appeal to categories like home goods, baby and toddler products, and everyday CPG. As her family story continues to evolve in real time, she retains the kind of ongoing narrative arc that keeps audiences returning and brand partnerships contextually relevant.
Mamalivv_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via TikTok branded content. As a family creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 13.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in family and related categories, Mamalivv_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mamalivv_'s tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mamalivv_'s first name is Olivia, and her handle is a play on her creator identity "Mama Liv." She keeps her last name private but lists her business contact as Olivia through her management at Palette Management.
Mamalivv_'s husband is Cam Kennedy, who goes by @thecamkennedy on social media. He appears regularly in her couple content, including their Pokemon-themed videos and everyday lifestyle clips that blend humor with family moments.
Mamalivv_ has two children who are both under the age of two, a situation she documents under the hashtag #2under2. Her older child has recently entered the "terrible twos" phase, which she covers through evening vlogs and candid toddler-mom content.
2 under 2 means Mamalivv_ has two kids who are both under two years old at the same time — a closely spaced and notoriously demanding parenting stretch. She uses the hashtag to connect with other parents navigating the same stage and to frame her postpartum and toddler content.
Mamalivv_ weaves Pokemon into her content as a playful running theme she shares with her husband Cam Kennedy, with captions like "GOTTA CATCH EM ALL" playing up the comedy. It's a notable contrast to her core mom-life content and a big part of what makes her feed feel genuinely personal rather than templated.
Yes — Mamalivv_ hosted a Mama Liv pop-up event in the Dallas area, which she promoted on TikTok alongside a GRWM catch-up video. The event signals she is actively building an in-person community around her brand beyond just digital content.
Yes, Mamalivv_ identifies as a stay-at-home mom (SAHM), and that identity is core to her TikTok presence. She documents the everyday rhythms of full-time motherhood — from Costco runs with her husband to evening toddler vlogs — which resonates strongly with her largely young female audience.
Postpartum is one of Mamalivv_'s recurring content pillars, and she uses #postpartum to reach moms navigating life after birth. Because she has had two kids in close succession, her perspective on the postpartum period is recent and ongoing, giving her content a raw authenticity her audience clearly responds to.
Mamalivv_ jokes that Costco trips have become dates for her and her husband since having kids, a relatable "this is our social life now" bit she's built into recurring couple content. The format blends lifestyle humor with the husband-wife dynamic that drives a big portion of her engagement.
Mamalivv_ is based in Dallas, Texas, and regularly tags #dallastx in her posts. She's hosted in-person pop-up events for local fans, making Dallas a visible and active part of her creator identity rather than just a location tag.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@mamalivv_ · YouTube
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