France
Mallaury_D is a France-based micro creator operating out of Toulon who has carved a focused niche as a local lifestyle guide for the Côte d'Azur region.
Total Followers +2.3%
26K
Across Instagram
Primary Platform
YouTube
26K followers · 100% of audience
Engagement
2.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $642–$1.8K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 25,687 | +581 | 2.4% | 3.3 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +77 +0.3% | +0 +0.0% | +0 +0.0% | +77 |
| Last 30 days | +581 +2.3% | +0 +0.0% | +0 +0.0% | +581 |
| Last 90 days | +2K +7.0% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +7.0% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Mallaury_D is a France-based micro creator operating out of Toulon who has carved a focused niche as a local lifestyle guide for the Côte d'Azur region. Her Instagram content centers on the texture of everyday life in Toulon and its surrounds — restaurant recommendations, local merchants, renovation projects, and cultural events — framed through the lens of someone with genuine roots in the city. She is also affiliated with the regional media outlet @decouvrirlacotedazur, suggesting her work extends beyond personal content into something closer to local editorial. Her podcast, operating under the banner of "La Toulonnaise," adds a conversational, community-oriented layer to her output and positions her as a voice within the Toulon entrepreneurial scene rather than simply a lifestyle influencer.
Her audience skews heavily toward French-speaking women aged 18 to 34, which aligns naturally with her recurring focus on female entrepreneurship and local business discovery — themes she signals through hashtags like #femmesentrepreneuses and #entrepreneusetoulonnaise. Engagement sits meaningfully above the category median for her tier, indicating that her following, though compact, responds actively to her recommendations. She also maintains a dedicated UGC account (@mallaury_d.ugc), signaling a deliberate effort to position herself as a commercial content producer separate from her personal channel — a practical move for brands in food, hospitality, home décor, and regional tourism looking for authentic, hyper-local reach in the south of France. As interest in regional and "slow travel" content continues to grow among French digital audiences, her positioning as a trusted Toulon insider gives her a differentiated foothold that broader lifestyle creators cannot easily replicate.
Mallaury_D reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories. As a travel creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows travel content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in travel and related categories, Mallaury_D offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Mallaury_D's tier (Micro, 26K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
La Toulonnaise is a podcast hosted by Mallaury_D dedicated to life, culture, and entrepreneurship in Toulon and the surrounding Var region. It sits at the heart of her community-building work, connecting local residents, business owners, and female entrepreneurs across the area.
Découvrir la Côte d'Azur (@decouvrirlacotedazur) is a regional media platform that Mallaury_D is affiliated with, focused on showcasing the best of the French Riviera. Through this partnership she extends her local content beyond Toulon to cover the wider Côte d'Azur territory.
Yes, home renovation is one of Mallaury_D's declared content pillars, sitting alongside her food and local discovery posts. This mix of interiors and lifestyle content gives her audience a well-rounded view of living in southern France rather than purely a restaurant-guide format.
Mallaury_D regularly shares restaurant reviews, food finds, and what she calls bonnes adresses — trusted spots — across Toulon and nearby towns. Her recommendations function as a curated local guide for both Toulon residents and visitors to the Var department.
Female entrepreneurship is a defining thread in Mallaury_D's content, reflected in her consistent use of hashtags like #femmesentrepreneuses and #entrepreneusetoulonnaise. She actively profiles women-owned businesses in Toulon, positioning herself as a connector within that local community.
Mallaury_D runs a dedicated user-generated content account under the handle @mallaury_d.ugc, separate from her main Instagram presence. This means brands can commission her to create polished content assets for their own channels in addition to standard sponsored posts.
Supporting and featuring local merchants (commerçants) in Toulon and its surroundings is a core pillar of Mallaury_D's content — not a side activity. Regional businesses in the Var looking for hyper-local visibility can collaborate through her personal account or through her UGC services.
Mallaury_D is based in Toulon, in the Var department of southeastern France on the French Riviera. Almost all of her content is rooted in the city and its surrounding towns, making her one of the most locally focused lifestyle creators in that part of the Côte d'Azur.
Mallaury_D is primarily active on Instagram and YouTube, with Instagram being where her day-to-day community engagement happens. She also maintains a separate UGC creator account at @mallaury_d.ugc for brand production work.
Mallaury_D's audience is predominantly female, which aligns naturally with her focus on local lifestyle, food, renovation, and female entrepreneurship. The vast majority of her followers are based in France, with smaller pockets in Belgium and other French-speaking countries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@mallaury_d · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.