Last updated just now · Jun 17, 2026, 2:59 AM
Fitness & Calisthenics 🏳 ESP

Malin Malle Jansson

Full Creator Stats Live · Updated 2026-06-16

Malin Malle Jansson is a Swedish calisthenics athlete and coach based in Spain, best known for winning the Calisthenics World Championship in back-to-back…

NicheFitness & Calisthenics TierMid Engagement3.2%
Open full profile → @malinmallejansson on Instagram

Total Followers -0.1%

471K

Across Instagram

Primary Platform

Instagram

471K followers · 100% of audience

Engagement

3.2%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $7.1K–$16K / IG post

Malin Malle Jansson on Instagram
Malin Malle Jansson on Instagram
Malin Malle Jansson on Instagram
Malin Malle Jansson on Instagram
View on Instagram 515K likes →
View on Instagram 95K likes →
View on Instagram 51K likes →
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Recent news · 3 items

Performance Across Platforms

Updated 2026-06-16
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 470,721 +-330 3.2% 2.1 2 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +141 +0.0% +0 +0.0% +0 +0.0% +141
Last 30 days -330 -0.1% +0 +0.0% +0 +0.0% -330
Last 90 days -4189 -0.9% +0 +0.0% +0 +0.0% -4189
Last 365 days -4189 -0.9% +0 +0.0% +0 +0.0% -4189

Audience Demographics

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463K467K470K474K478K Jun 19Sep 17Dec 17Mar 17Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Malin Malle Jansson

Malin Malle Jansson is a Swedish calisthenics athlete and coach based in Spain, best known for winning the Calisthenics World Championship in back-to-back years in 2022 and 2023. Operating under her recognizable handle @malinmallejansson, she co-directs Calixpert, a coaching platform through which she sells structured calisthenics training programs. Her Instagram content mixes high-skill movement demonstrations — L-sits, dips, front flips, and partner drills — with candid personal milestones, including her experience training through pregnancy and returning to peak fitness postpartum at 34. That blend of competitive credibility and relatable life storytelling gives her feed a distinctly personal tone that sets it apart from purely technical fitness accounts.

Her audience skews slightly male but is notably close to gender parity, with the core demographic sitting in the 25–34 age bracket — an active, fitness-invested cohort that responds well to both instructional content and aspirational lifestyle framing. Despite her Swedish roots and Spain base, the overwhelming majority of her following is English-speaking, with the United States and United Kingdom together accounting for the bulk of her reach, which broadens her commercial appeal well beyond the European market. Her long-running partnership with Gornation, a specialist calisthenics apparel and equipment brand, reflects tight niche alignment rather than a generalist sponsorship strategy. With a dedicated training studio build underway and a growing body of pregnancy and postpartum fitness content, Jansson is increasingly positioned as a lifestyle-meets-performance figure within the calisthenics space — a trajectory that opens doors to health, wellness, and family-oriented brand partnerships alongside her existing athletic sponsors.

Brand fit

Why brands partner

Malin Malle Jansson is a natural fit for fitness equipment, activewear, and sports nutrition brands, anchored by her credential as a two-time calisthenics world champion and active coaching role. Her content blends elite skill demonstrations with accessible coaching, partner workouts, and personal lifestyle threads — including pregnancy fitness and studio-building — giving sponsors varied creative entry points across training and wellness. Engagement runs more than double the category median, signalling an actively invested community rather than passive reach. The audience is predominantly English-speaking with strong US and UK representation, extending commercial reach well beyond her Spain base. GorNation is a confirmed brand partner; adjacent deal categories plausibly include resistance-training equipment, fitness app subscriptions, and performance activewear labels.

Estimated Rate Card

Benchmark estimates for a creator at Malin Malle Jansson's tier (Mid, 471K combined followers, ESP). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Has Malin Malle Jansson won the Calisthenics World Championship?

Yes, Malin Malle Jansson is a two-time Calisthenics World Champion, having won the title in both 2022 and 2023. She lists both titles in her Instagram bio, making her one of the most decorated competitive calisthenics athletes currently active on social media.

What is Calixpert and is Malin Malle Jansson a coach there?

Calixpert is the calisthenics coaching platform that Malin Malle Jansson is affiliated with as a coach, and she promotes it consistently across her Instagram content. She leverages her world-champion background to lead structured bodyweight training programs through the brand.

Did Malin Malle Jansson keep training during her pregnancy?

Yes, Malin Malle Jansson has openly addressed fitness during and after pregnancy, posting specifically to reassure women who fear pregnancy will take away their strength and body. She has a young daughter and has shared content of her baby already showing interest in joining her workouts.

What is Malin Malle Jansson's GorNation discount code?

Malin Malle Jansson is a sponsored athlete with GorNation, a calisthenics apparel and gear brand, and her discount code is "Malle". The code is listed directly in her Instagram bio for followers to use when shopping the brand.

Is Malin Malle Jansson building her own calisthenics gym?

Yes, building her own dream calisthenics studio is one of the biggest ongoing storylines in her content, with multi-part posts documenting the process. She framed it as a project over ten years in the making, giving her audience a behind-the-scenes look at the build.

How old is Malin Malle Jansson?

Malin Malle Jansson is 34 years old, a milestone she celebrated in a post where she said she has never felt better, stronger, healthier, or more financially secure. She has used her age openly to challenge assumptions about peak athletic performance windows.

Is Malin Malle Jansson Swedish or does she live in Spain?

Malin Malle Jansson has Swedish roots — her name is distinctly Swedish and Sweden consistently appears among her top audience countries — but she is currently based in Spain. This mix of Scandinavian background and southern European lifestyle comes through in her content setting and tone.

Does Malin Malle Jansson offer a free calisthenics training program?

Yes, Malin Malle Jansson promotes calisthenics programs through Calixpert with a 7-day free trial, linked directly from her Instagram bio. Her programs are designed for people who want to start or advance in bodyweight training, and she positions herself as a coach rather than just a fitness influencer.

Does Malin Malle Jansson do couple or partner workouts?

Partner and couple workouts are a recurring format in her content, and she regularly tags posts with hashtags like #partnerworkout and #coupleworkout. These collaborative training videos are a distinctive part of her style alongside her solo calisthenics skill demonstrations.

Where does Malin Malle Jansson mainly post her calisthenics content?

Instagram is her primary platform, where she has built a following approaching half a million people with engagement running well above the category average. Her audience is predominantly fitness-focused adults aged 25–44, with particularly strong reach across the United States, United Kingdom, and Sweden.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 17, 2026, 2:59 AM · Slug: malin-malle-jansson

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