Malarify20 is a Riyadh-based Saudi lifestyle creator whose TikTok presence spans everyday personal moments, gifting culture, food reviews, and seasonal celebrations — with a particular focus on Eid.
Total Followers +0.0%
554K
Across TikTok
Primary Platform
TikTok
554K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 553,500 | +0 | 1.8% | 1.6 | 4 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Deraah (درعه) Fragrance / Beauty Retail | Sponsored content | TikTok | 2025–2026 | — |
| McDonald's Saudi Arabia Food & Beverage | Sponsored content | TikTok | 2025–2026 | — |
| The444.sa Lifestyle / Retail | Founder / owned brand | TikTok | Long-term | — |
| EZE MOOD Lifestyle / Fragrance | Co-founder | TikTok | Long-term | — |
| Samra Event Events | Co-founder | TikTok | Long-term | — |
Malarify20 is a Riyadh-based Saudi lifestyle creator whose TikTok presence spans everyday personal moments, gifting culture, food reviews, and seasonal celebrations — with a particular focus on Eid. The handle belongs to an entrepreneur who has launched multiple ventures alongside their content work, including the444.sa, an events outfit called Samra Event, and a lifestyle brand called EZE MOOD. That founder dimension gives the channel an aspirational undertone while the content itself stays casual and personal. The bio's closing line — "pray for my success" — signals a self-aware, unpretentious relationship with followers that has helped sustain a loyal mid-size audience.
The audience skews heavily female and is overwhelmingly concentrated within Saudi Arabia, with the 18–34 demographic forming the clear core — a cohort with strong disposable income across beauty, fragrance, food, and occasion-based shopping. Brand partnerships with Deraah, a prominent Saudi fragrance retailer, and McDonald's Saudi Arabia reflect positioning squarely at the intersection of local lifestyle and everyday consumption, while a collaboration with travel platform Almatar hints at broader aspirational reach. Engagement sits modestly above the category median, and a domestic rate card in the mid-tier band makes Malarify20 a practical, focused option for Saudi-market campaigns targeting young women around high-gifting cultural moments.
Malarify20 reaches an audience concentrated in SAU primarily through TikTok, and is best activated via TikTok branded content. Their sponsorship history skews toward Fragrance / Beauty Retail, Food & Beverage, Lifestyle / Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Deraah (درعه) and McDonald's Saudi Arabia. Engagement on TikTok runs around 1.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Malarify20's tier (Mid, 554K combined followers, SAU). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
@the444.sa is a brand or business venture founded by Malarify20 and listed first in their TikTok bio, suggesting it is their primary entrepreneurial project. While the full scope of the brand is not publicly detailed in their social profiles, it is rooted in the Saudi market and forms a core part of Malarify20's identity beyond content creation.
Samra Event is an events or occasion-planning venture that Malarify20 co-founded and lists in their TikTok bio alongside their other projects. Based in Saudi Arabia, the brand appears to focus on curated events and special occasions, which aligns closely with Malarify20's gifting and celebration-themed content.
EZE MOOD is one of three brands that Malarify20 lists as a founder of in their TikTok bio. The name suggests a lifestyle or mood-oriented product or service, sitting alongside @the444.sa and @Samra Event as part of Malarify20's broader business portfolio.
Yes, Malarify20 has an active partnership with Deraah (درعه), the popular Saudi fashion and lifestyle retailer, and promotes the discount code MT. The code was featured in content themed around a Saudi Arabia × Spain collaboration, making it relevant for followers shopping Deraah's cross-border collections.
Yes, Malarify20 is active on Snapchat under the handle marify.20, which they list directly in their TikTok bio. Followers looking for more personal or day-to-day content beyond TikTok can find them there.
Yes, Malarify20 has created sponsored content for Keemart (كيمارت), a fast-delivery grocery and goods platform in Saudi Arabia. Their promotional posts specifically highlighted Keemart's speed of delivery, targeting their predominantly Riyadh-based audience.
Malarify20 posts Saudi lifestyle and gifting content, covering topics like Eid gift ideas, French perfumes, special-occasion presents, local food (including مقلوبة عنبة), sports shoes, and Riyadh shopping destinations. They also share travel content and branded partnerships with retailers like Deraah and Keemart.
Yes, Malarify20 has shared content from Miami, Florida, adding international travel posts to their otherwise Riyadh-centric feed. They have also posted Saudi Arabia × Spain crossover content, showing a pattern of mixing local lifestyle with occasional global destinations.
Malarify20 is based in Riyadh, Saudi Arabia, as stated in their TikTok bio. The overwhelming majority of their audience is also Saudi, which keeps their gifting, shopping, and occasion-based content highly relevant to the local market.
Yes, Malarify20's TikTok audience is predominantly female — roughly three-quarters of their followers — and is concentrated almost entirely within Saudi Arabia. Their core viewers are young women aged 18 to 34, a demographic that closely matches their Eid gifting, French perfume, and lifestyle content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@malarify20 · TikTok
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