Makewithbrandon

About Makewithbrandon

Brandon is a Canada-based creative-arts YouTuber whose channel, Makewithbrandon, is built around a single animating idea: that making things by hand is a form of play adults have been conditioned to abandon. His content leans heavily into challenge and discovery formats — testing a different art style every day for a month, recreating viral woodcarving trends, or reviving obscure historical techniques like cyanotype printing — which gives the channel a structured, documentary quality without feeling academic. That breadth across painting, printmaking, illustration, and crafts, anchored by his community of self-described 'Everyday Makers', has helped him accumulate a sizeable cross-platform following concentrated most heavily on Instagram, with active presences on YouTube and TikTok as well.

His audience skews notably female and falls predominantly in the 18–34 age range — a demographic that over-indexes for arts-and-crafts content and is highly receptive to community-driven creative challenges. Engagement rates across all platforms sit well above category medians, a signal that his audience participates rather than passively scrolls. Sponsor partners reflect his positioning cleanly: Skillshare is a natural fit for a channel premised on learning new creative skills, while a Ray-Ban Meta partnership points toward growing appeal beyond the core arts niche into lifestyle and creative-productivity territory. With his Everyday Makers community providing a direct retention layer beyond algorithmic reach, Brandon is well-positioned as a mid-tier creator whose content model — curiosity-led, process-focused, accessible — travels well across the English-speaking markets that dominate his audience geography.

Why brands partner

Makewithbrandon reaches an audience concentrated in Canada primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an art creator they map naturally to brands targeting that space. Demonstrated partners include raybanmeta and Skillshare. Engagement on YouTube runs around 5.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows art content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in art and related categories, Makewithbrandon offers a defined, creative-fit audience rather than broad, low-intent impressions.