Makeup_Zhukova is a Belgium-based beauty creator whose Slavic surname and European base give her a distinct international profile within the K-beauty and makeup tutorial space.
Total Followers -0.3%
319K
Across TikTok
Primary Platform
TikTok
319K followers · 100% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 319,000 | -957 | 3.1% | — | 4 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -223 -0.1% | +0 +0.0% | +0 +0.0% | -223 |
| Last 30 days | -957 -0.3% | +0 +0.0% | +0 +0.0% | -957 |
| Last 90 days | -2967 -0.9% | +0 +0.0% | +0 +0.0% | -2967 |
| Last 365 days | -2967 -0.9% | +0 +0.0% | +0 +0.0% | -2967 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Mixsoon K-beauty / Skincare | Sponsored content | TikTok | 2025–2026 | — |
| TTDeye Colored contact lenses / Beauty | Sponsored content | TikTok | 2025–2026 | — |
| Cosnori K-beauty / Cosmetics | Sponsored content | TikTok | 2025–2026 | — |
Makeup_Zhukova is a Belgium-based beauty creator whose Slavic surname and European base give her a distinct international profile within the K-beauty and makeup tutorial space. Her TikTok content blends glamour-forward eye looks — typified by posts like dramatic 'black cherry' eye tutorials — with Korean skincare routines that emphasize cleansing, hydration, and glass-skin aesthetics. The channel leans heavily into the K-beauty ecosystem, with Olive Young, Mixsoon, and Cosnori among her recurring brand partners, positioning her firmly at the intersection of global beauty trends and Korean cosmetics.
Her mid-tier following carries an engagement rate roughly double the category median, suggesting strong content-to-audience resonance despite a growth plateau and a notable gap in recent uploads as of mid-2026. Unusually for a makeup-focused creator, her audience skews slightly male, and her geographic reach is almost entirely non-European — concentrated across the United States, India, Brazil, Indonesia, and Mexico — reflecting how TikTok's algorithm rather than local community drives her distribution. This global, algorithm-built audience makes her an appealing fit for Korean beauty brands seeking broad international visibility, particularly those targeting the 18-to-34 demographic across emerging and English-speaking markets.
Makeup_Zhukova reaches its audience primarily through TikTok, and is best activated via TikTok branded content. Their sponsorship history skews toward K-beauty / Skincare, Colored contact lenses / Beauty, K-beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Mixsoon and TTDeye. Engagement on TikTok runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in K-beauty / Skincare and related categories, Makeup_Zhukova offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Makeup_Zhukova's tier (Mid, 319K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Makeup_Zhukova is based in Belgium, which she states directly in her TikTok bio. Despite being in Europe, her content leans heavily into Korean beauty, which has helped her build a genuinely global audience spanning the US, India, Brazil, Indonesia, and Mexico.
Yes, ASMR beauty is a defining part of her style — she uses the #asmrbeauty hashtag consistently and weaves satisfying skincare and makeup sounds into her tutorials. This blend of visual transformation and calming sensory elements sets her apart from standard makeup tutorial creators on TikTok.
Makeup_Zhukova is a committed K-beauty creator, regularly featuring brands like Mixsoon, Lagom, and products from Olive Young, the major Korean beauty retailer. She tags #oliveyoung, #oliveyoungglobal, and #koreanskincareproducts across a wide range of posts, making K-beauty the backbone of her channel identity.
Her black cherry eyes tutorial is a moody, deep cherry-toned eye look built around the trending dark fruit aesthetic. She filed it under her #eyeshadowtutorial and #makeuphackstutorial content, showcasing her signature approach of making editorial artistry feel accessible.
Mixsoon is a Korean skincare brand known for clean, ingredient-focused products — including their Bean Essence, which Makeup_Zhukova references via the #beanessence hashtag. She has entered a partnership with Mixsoon Official, creating sponsored content around themes like porcelain skin and post-glam skincare hydration routines.
Makeup_Zhukova has partnered with TTDeye, a brand specializing in colored contact lenses, and features their lenses as part of her luxury makeup looks. The TTDeye partnership is a key piece of her high-fashion, editorial beauty aesthetic on TikTok.
Makeup_Zhukova has featured the eyelash serum from Cosnori (@cosnori_global) in her content, pairing it with their waterproof mascara for a full lash routine. She described the results as a glow-up she "wasn't ready for," framing Cosnori as a standout product in her lash care lineup.
Olive Young products appear throughout her content on a recurring basis — she tags #oliveyoung and #oliveyoungglobal across multiple posts rather than in isolated sponsored spots. This suggests Olive Young is a genuine source of her product picks, consistent with her broader K-beauty editorial focus.
As of mid-2026, Makeup_Zhukova had gone roughly four months without posting a new video on TikTok, which is a notable gap compared to her earlier activity. No public explanation has been shared, and her existing content continues to maintain engagement well above the beauty category average on the platform.
Makeup_Zhukova's audience skews slightly majority male, which is unusual for a makeup and skincare channel. This likely reflects the cross-gender draw of her ASMR sensory content and her editorial, almost artistic approach to beauty — formats that attract viewers who appreciate the aesthetic experience as much as the practical tutorial.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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