@makeup is a curated beauty aggregator account operating under the 10PM Curfew digital media umbrella, a company that has built a portfolio of high-value, generic-handle social properties.
Total Followers -0.0%
2.7M
Across TikTok, Instagram
Primary Platform
TikTok
2.5M followers · 94% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.2K–$8K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +64 +0.0% | +0 +0.0% | +64 |
| Last 30 days | +0 +0.0% | -674 -0.4% | +0 +0.0% | -674 |
| Last 90 days | +0 +0.0% | -2536 -1.6% | +0 +0.0% | -2536 |
| Last 365 days | +0 +0.0% | -2536 -1.6% | +0 +0.0% | -2536 |
Daily follower snapshots from CreatorDB's longitudinal index.
@makeup is a curated beauty aggregator account operating under the 10PM Curfew digital media umbrella, a company that has built a portfolio of high-value, generic-handle social properties. Rather than centering a single personality, the account functions as a discovery hub — sourcing and spotlighting short-form content from independent makeup artists and beauty creators, crediting contributors like @huda_gash, @fanesbeauty, and @molchanovaasmr in the caption. This editorial model, built around contour tutorials, lip looks, ASMR glam sequences, skincare hacks, and color-correction tips, allows the account to publish consistently without relying on one creator's schedule or persona. The vanity handle itself — @makeup on TikTok — is a significant asset, capturing organic search traffic and discoverability that a branded or personal handle rarely achieves at scale.
The audience skews heavily female and concentrates in the 18–34 age band, with the majority of viewers based in the United States, the United Kingdom, and Canada — an English-speaking core that makes the account commercially attractive to beauty brands targeting English-language markets regardless of its Argentine registration. Engagement sits meaningfully above the category median for accounts of this size, suggesting the curation strategy resonates despite the absence of a personal host. No flagship sponsor relationships are visible in the current data, but the combination of a premium handle, a highly relevant niche audience, and above-average engagement positions the account as a clean-fit partner for cosmetics, skincare, and personal-care brands seeking broad reach without the volatility of a single-creator deal.
#makeup reaches an audience concentrated in ARG primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a beauty creator they map naturally to brands targeting that space. Engagement on TikTok runs around 2.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at #makeup's tier (Macro, 2.7M combined followers, ARG). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The @makeup TikTok account is operated by 10pm Curfew, a digital content company — both the TikTok and Instagram bios list partnership contact emails at 10pmcurfew.com. Rather than being a single creator's personal channel, it functions as a curated beauty destination that spotlights tutorials from a rotating cast of makeup artists around the world.
@makeup is a brand account managed by the media company 10pm Curfew, not an individual creator. The page aggregates standout makeup technique videos from creators like @kikkapro, @laurabuix, and @aysaaminii, making it more of a beauty content hub than a personal vlog or influencer channel.
The handle @makeup is among the most coveted single-word usernames on TikTok — essentially prime digital real estate on the platform. Securing a generic keyword handle like that typically requires very early platform presence or a formal verification process, and 10pm Curfew has built a multi-million-follower beauty channel on the strength of it.
Baking is a technique where translucent or setting powder is pressed onto the skin and left to sit for several minutes before being swept away, locking in concealer and foundation underneath. @makeup TikTok has posted dedicated baking guides — including a tutorial featuring creator @aysaaminii — walking viewers through the method step by step.
Button nose contour is a shading technique that uses darker and lighter tones to visually shorten the nose and make the tip appear rounder and more compact. @makeup TikTok has featured tutorials on this specific style, including a video by creator @ozkayaaduyguu, which fits the channel's focus on trending and niche contouring methods.
Green color corrector neutralizes redness — such as acne marks or rosacea — while pink corrector brightens areas with bluish or purple undertones, like under-eye circles on fair or medium skin tones. @makeup TikTok covered this comparison in a side-by-side tutorial featuring creator @laurabuix, which is typical of the practical explainer content the channel is known for.
The account focuses on practical technique videos covering topics like setting makeup, baking, color correcting, nose contour, eyeliner, brow shaping, blush placement, highlighter application, and GRWM clips. Content is curated from a range of beauty creators rather than being produced by a single in-house host, giving the page a broad tutorial-library feel.
Partnership and sponsorship inquiries for @makeup are routed through 10pm Curfew — the TikTok bio lists partnerships@10pmcurfew.com, while the Instagram bio uses sales@10pmcurfew.com. As a Macro-tier beauty account with millions of TikTok followers and an audience that is over half US-based, it primarily attracts beauty, skincare, and personal care brand deals.
The @makeup account is registered in Argentina, though its viewership skews heavily toward English-speaking markets. The United States accounts for well over half of the audience, with the United Kingdom and Canada making up a meaningful share as well.
Yes, @makeup maintains an active Instagram presence under the same handle, describing itself as "Your #1 source for makeup tips, tricks, and hacks." The TikTok following is substantially larger, but the Instagram page posts regularly and serves as a secondary platform for the 10pm Curfew beauty content operation.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@makeup · TikTok
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